10 Top Ways to Optimize Your E-commerce Web Page – Part 2

4. Web Accessibility

Make sure your page is web accessible. Web accessibility
means that people with disabilities can use the Web. This
includes people that have visual, auditory, physical,
speech, cognitive, and neurological disabilities. It also
includes older people with changing abilities due to aging
ie visual impairment.

Web Accessibility Tool

This online tool identifies errors in your content related
to Section 508 standards and/or the Web Content
Accessibility Guidelines (WCAG).

5. Image optimization

Large images or too many images on a page will slow the
loading time of your web page. Reduce the size by rescaling
it in your graphics software. If you need to use large
images, create a thumbnail image first then link to the
larger image.

You can also reduce the number of pixels of your image in
your software also.

Every image should include an alt tag to help identify it.

6. Content

Be sure to include content that describes the item of your
product page. Include your main keywords in the content.
Place the content at the top of the page then add the image
of your item below. Search engines tend to spider the top
of the page first.


  1. Good Post. It is said that content is king and you have summarised this brilliantly in point 6. Is it not only important to optimise your images on a size scale, but also on a description scale as well as linking the picture to relevant content?

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