Web Design Discussion

I was recently asked to create a framed page for a customers web site. I did not want to use a framed page because they are not search engine friendly. A great alternative was to use the CSS Overflow Property to create frame-like pages.

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Read Part 2 of 16 Elements Web Site Designers Should Include if you missed points 9-13.

13. Use external files for CSS and javascript

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Read Part 1 of 16 Elements Web Site Designers Should Include if you missed points 1-8.

9. Check for broken links

Search engine spiders will have a difficult time indexing all pages on your web site if it finds broken links. Web designers should check for broken links both during the design process and after the completion of the site. Run your web site through a link checker.

10. Limit use of tables

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When I first started out doing web design work I only focused on the design. I did not think ahead how to prepare the site for promotion until I had finished the actual design.

I think a lot of web designers still think and act this way…they build the site first then think about the marketing aspect later.

This is a big mistake!

A web designer should build elements within the design making it easier to attract search engine traffic.

16 elements web site designers should include in their designs:

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I often get calls from people asking for free web marketing help. Since I’m a nice guy and like helping others I’ll gladly provide help if time allows. Sometimes the caller will keep calling thinking I provide unlimited free help.

Well, I wish I could work for free but since web site design is my full time occupation I need to pay the bills otherwise my wife would throw me out of the house:-).

Web Design customers often assume extras are included in the design proposal. They often ask me to design another page, create a contact form or include search engine optimization as part of the proposal and expect to get it for free.

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You’ve probably received numerous email solicitations from unknown marketing companies promising top search engine rankings.

Well, don’t be fooled into accepting these offers because search engines are always changing the formulas for which they rank web sites. Your site may be at the top for a few weeks, months or years but suddenly lose its rankings or disappear altogether.

If your sales were totally dependent on top search engine rankings, you would suddenly have little or no business.

4 Highly Effective Methods to Promote Your Web Site and Prevent it from Losing its Current Rankings:

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Have you ever felt you couldn’t achieve your business goals?

Did you ever feel worthless, a failure, wanted to quit or lacked motivation when building or promoting your business?

Read this inspiring article about Michael Inglis from New Zealand, who climbed to the top of Mt Everest with artificial legs…it will help market your business when the you feel there is no hope.

Here’s a brief summary of his amazing story:

• Trapped in snow cave for 14 days while scaling Mt Cook in 1982…the highest mountain in New Zealand.
• Lost both legs to frost bite while trapped in the snow cave. He was barely alive when rescued.
• Broke one of his artificial limbs during his ascent of Mt Everest.
• His expedition raised several hundred thousand dollars for a Cambodian center that provides rehabilitation for landmine amputees, polio victims and other disabled people.

Lessons learnt

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Customers often ask if they can update the XHTML web sites I build for them with an online editor. Usually I refer them to
Macromedia Contribute which has many great features but it still costs a chunk of money.

• 30 day free trial
• Upgrade = $79.00
• Full version = $149.00

Recently Mozilla produced a Free XHTML editor to edit your files online.

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A Web Content Management System is a type of Content management system software used for managing websites.

The software manages content (text, graphics, links, etc.) for distribution on a web server. Usually the software provides tools where users with little or no knowledge of programming languages (such as HTML) can create and manage content with relative ease of use.

Most systems use a database to hold content, and a presentation layer displays the content to regular website visitors based on a set of templates. Management of the software is typically done through a web browser, but some systems may be modified in other ways. (Source wikipedia.org)

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Successful web site promotion is the lifeblood of any online success. Here are the 5 essential laws you should follow if you want to generate web site traffic.

1) Promote often.

Promoting is an ongoing chore, which needs to be repeated regularly. Select the best strategies to promote your online business
then do it consistently.

Read 101 Highly Effective Strategies to Promote Your Online Business

2) Promote in quantity.

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