Google is the largest and most popular search engine on the Web. It attained that status because it constantly delivers focused results for searches. Since thousands of new web sites come online everyday Google has to constantly apply new filters to weed out those sites that are not relevant. They have a variety of spam filters in their ranking algorithm which remove low quality web sites.
If you want to increase your site’s rankings or even
maintain current rankings you need to stay on top of the
latest SEO methods. Thousands of new sites come online
everyday so Google has to provide the best results for
online searches. Therefore it needs to continually refine
its techniques for weeding out sites which don’t offer
targeted information or use spammy techniques to increase
Google’s -30 filter
If you use spammy SEO methods for your web site, Google
seems to apply the -30 filter or spam penalty.
The Google bomb filter
The Google bomb filter seems to be applied to web sites
that get too many identical links in a short time period.
If a web site gets many links with exactly the same link
text then Google will downrank the page because such an
unnatural linking behavior indicates a manipulation
The Google Page Filter
The page load filter is not exactly a filter. Nevertheless,
it can affect your Google rankings. If your web site takes
too long to load then the search engine spiders will time
out and continue with the next web site in the list. That
means that your web site won’t be indexed and that it won’t
appear in Google’s result pages.
How to Avoid These Filters
1. Remove the spam elements from your web site.
If you know the -30 filter has been applied to your web
site then research what spam methods you may have used on
your site. Visit the webmaster guidelines
then remove those pages that are in violation of the rules.
2. Send a reinclusion request to Google.
A reinclusion request asks Google to remove any potential
3. Get high quality inbound links
Find sites that compliment yours. If they already attract a
lot of traffic and rank high in the search engines it will
help boost the traffic to your own site.
4. Vary your link text
Don’t use the same text for every live link to your site.
Use a combination of different keywords within the link
text. These links will tell the search engines that your
web site is relevant to a special topic.
5. Avoid slow loading pages
Slow loading pages prevents search engine spiders from
indexing them. Make sure your web host is a reliable one.
If search engines try to index your site when your host is
down, it may be removed from the index.
Here is the conventional method How to Format the Heading Tags
<H1>Chinese and Thai Cooking Classes: Recipes,
foods, and more!</H1>
<H2>Chinese Cooking Classes</H2>
<H3>Chinese Recipes: Mandarin and
<H3>Chinese Food Preparation</H3>
<H2>Thai Cooking Classes</H2>
<H3>Thai Food Preparation</H3>
Notice that the H1 tag describes what the page is about. The other heading tags are the sub-headings to help guide the reader through the page.
Customizing the Heading Tag Using CSS
Normally the Heading Tag is very large and may not fit well within the structure of your page. It often contains too much space around it and therefore will move other elements further down the page. This will create an unprofessional appearance to your site.
The HTML header tag is used for the structural mark-up of your web pages. It is the first tag used for the heading of your paragraphs then followed by h2, h3, h4 for the sub-headings.
Recently I’ve had to redesign a number of web sites for clients whose web sites were not ranked well in the search engines. Optimization of their web pages was not obviously included in the design.
6. Inexpensive set-up and processing fees
There are no setup charges, monthly charges, merchant,gateway or shopping cart fees. Payment processing, fraud protection, and merchant tools to accept payments on your website are all included in PayPal’s costs.
Fees are applied only when you accept a payment if you don’t receive money, you don’t pay a anything.
Here’s a breakdown of the processing fees:
Monthly Sales………………………………….. Price PerTransaction
$0.00 USD-$3,000.00 USD………………….. 2.9% +$0.30
USD $3,000.01 USD-$10,000.00 USD……..2.5% +$0.30
USD $10,000.01 USD-$100,000.00 USD…..2.2% + $0.30
USD $100,000.00 USD…………………………1.9% +$0.30 USD
7. Integrates well with other payment processors
8. Easy set-up
There is no complex computer programming necessary. You simply enter the details of the product you wish to sell (ie name, SKU number, price) and paypal will produce the html code you need to embed within your web page.
Many web sites on the Net suffer from duplicate pages because they contain the same home page extensions ie
This is called Canonicalization by Google.
It means you should use a consistent URL for the home page of your web site.
By applying negative keyword matching to your Google AdWords Campaigns, you can reach more targeted customers, reduce your cost-per-click (CPC), and increase your ROI (return on investment). This is particularly useful when the keyword phrases in your ad campaign are broad- or phrase-matched.
Recently I redesigned a new site that needed 2 lines of navigation links at the top of the page. One line wouldn’t cut it because it would extend beyond the width of the web page. Visitors would have to scroll horizontally to view the page which essentially means they will immediately click elsewhere.