Web Design Discussion

There were some large moves in 2007. While the housing boom crashed and the dollar lost its value, oil prices soared, alternative energies increased and web 2.0 became big business.

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Building and marketing a business online uses up a lot of your precious time. Writing new content takes a deal of investment especially if you use it for marketing your business.

Have you considered outsourcing your content to a ghostwriter?

What is a Ghostwriter?

This a person who is paid to write articles, ebooks, reports or web copy for someone else. The ghostwritten material is not owned by the ghostwriter. This means the copyright belongs to the other party and he/she can use the content however they wish.

Top 5 reasons to Hire a Ghostwriter

1. Saves time

Creating a 200 page ebook may take you months if not a whole year to complete. By the time you finish it, your ebook may be out of date. If you hired a ghostwriter it could be finished within a few weeks.

2. Create multiple information products

If you wanted to create several 200 page ebooks you probably would not finish them in one year. By hiring a ghostwriter you could have several ebooks ready to market.

3. Make more money

One person has a limited amount of time to create a product and market it. If you employ the services of a ghostwriter you will produce more content at a faster rate. This enables you to make more money because you are producing more products in a shorter period of time.

4. Better content

Ghostwriters have a passion for writing which shows in their work. Their content will naturally be high quality. Not all ghostwriters are created equal so make sure you check their portfolio and any references before hiring one.

5. Less stress

Since content writing is crucial to building a successful online business, you need to create lots of new content to stay ahead of the competition. It would create a lot of stress if you did it all yourself. Hiring a ghostwriter to produce unique content will help you to concentrate on building and marketing your business.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to his “Marketing Tips” newsletter at: http://www.isitebuild.com/

Writing articles is a highly effective way to generate lots of web traffic. Writing on a familiar subject is a lot easier than writing on a topic you are unfamiliar with. Sometimes however, you may get asked to write web copy or an article for a customer to promote
their web site. This is called ghostwriting. The person you write the article for gets all the credit by owning the copyright and may use the article in whatever manner they wish.

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Sometimes a normal horizontal menu is not enough to satisfy the customer. Recently I designed a web site which contained anchor links to several different sections on the page. I placed links to all the sections at the top of the page. After almost completing the site, he asked if that page could be changed to have a horizontal drop down menu. Instead of creating a DHTML menu I decided to build it with CSS and a little javascript (to make it correctly in IE 6).

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For years most web designers used the traditional style navigation menus for building web sites. The last few years many have moved to creating css menus. Technological changes have enabled web designers to create web sites that attract visitors from the search engines. Instead of using the once popular table-based design, they now create the whole site using css and xhtml.

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Read points 1-5 “How to Get the Most Mileage from Your Articles”

Part 2

6. Reports and E-books

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If you write articles to market your web site, then you know how much time you need invest to make it worthwhile. Most site owners will use article directories to distribute their articles however this limits the amount of traffic you receive. If this resource dries up and is no longer effective it will cut into your profits. Therefore don’t place all your eggs in one basket.

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Many online business owners realize that writing and submitting articles to content syndication sites are a great way drive traffic to their web sites and increase link popularity. They don’t realize that submitting to thousands of them may have a negative affect on their promotional efforts.

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Every web site owner is always looking for the most effective way to generate traffic to their web site. A well written article not only creates an initial increase in visitors but keeps attracting new visitors for years to come.

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Part 2

To read Part 1 please visit “Top 7 Reasons To Write Articles For Ezines”

5. Continuous stream of visitors

Articles have a long life because they’ll remain on the Net even after you’re gone. To make this happen you need to promote them consistently over time. Writing ezine articles and submitting them to online publications will keep attracting visitors to your web site without any extra effort on your part. Make sure you keep an online archive of your ezines so they will be spidered by the search engines.

Tip

Be careful of duplicate content. If your ezine articles are already on your web site, don’t include your ezine archives as part of your site because search engines will penalize you for duplicate content. Either rewrite the article for your web site or store your ezine articles elsewhere.

6. Become known as an authority

If you write lots of articles on the same subject you will become known as the authority on that subject. This will occur over time as your articles are distributed throughout the Net. Your web site will eventually be recognized as the “go to” site for all things related to that subject.

7. Increase link popularity

One of the fastest ways to become recognized on the Net is getting other web sites to link to your web site. This is called link building. Link popularity refers to the number and quality of links pointing to your site. As the number of quality links pointing to your site increases, your rankings will increase also. High rankings attract more visitors and boost your conversion rates.

Conclusion

Writing ezine articles is a powerful method to attract and retain visitors. Not only is it a way to give back to your readers for purchasing your products but they will provide an ongoing source of traffic that increases as you write and submit more articles.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Affordable Web Design

Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to his “Marketing Tips” newsletter at: http://www.isitebuild.com/