Web Design Discussion

Ezine publishers are always trying to find ways to retain and build their list of subscribers
Retaining and building your list of ezine subscribers enables you to periodically send offers to them. If you build a large list this increases your chances of continuously making money from it.

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To read points 1-5 please visit: Article Formatting

6. Resource box

This should be no longer than 6 lines. Include your name, web site address, a unique offer (ie newsletter subscription) and a call to action.

7. Correct spelling and grammar

An article full than contains spelling mistakes and grammatical errors suggests you are unprofessional. Some readers will automatically reject these articles.

8. HTML code

Most article directories will allow simple HTML to enable certain areas to stand out. ie bold, italics, emphasis, underline, hard return, blockquote, numbered or bullet point lists.
Make sure you close every tag that you open otherwise it will format the whole article with that tag.

9 Don’t use affiliate URLs

Avoid including affiliate URLs in your article body or resource box. They will be rejected immediately as it will appear you are promoting someone else’s offer. If you need to promote an affiliate URL send the reader to your own web site address first then include your affiliate URL on that page.

10. Don’t write a sales letter

Articles should be informative. Include tips, strategies, techniques that will help make your reader more knowledgeable. Write to share your expertise on the subject.

Tip

After writing your article let it sit for a while (a few hours or days) before you submit it for publication. Often when you read it again you will find mistakes that you did not see before, and also find new ways to rewrite a paragraph or sentence that will be more attractive to your readers.

Improving your article effectiveness will ultimately attract more readers and visitors to your web site.

Resources

Article Architect Review
http://www.drostdesigns.com/article-marketing-review-of-article-architect/

Editorial Guidelines of Ezine Articles
http://ezinearticles.com/editorial-guidelines.html

If you plan on writing and submitting many articles to article directories, ezines and other online publications you need to format them correctly. Publishers receive many article submissions each week so if you your article is correctly formatted it has less chance of being rejected.

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Your resource box is the only place in your article you can actively promote yourself and what you want to offer. Therefore give some thought to what action you want your reader to take and you will be handsomely rewarded.

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There are millions of articles on the Net and in offline publications. How are is your article going to stand out and get read over all the others? If it doesn’t get read your article will lose its effectiveness. If the goal of your article is to boost sales, increase subscribers or obtain incoming links it may not achieve it and you will have wasted your valuable time.

Top 7 strategies to get your article read

1. Clear purpose

Before writing your article decide who it’s for (target market) and what purpose it is going to serve. If you wish to boost sales for a particular product then outline the benefits of the product and why a person needs it. The purpose of your article is to put the visitor in a buying mood so you pre-sell the product. Most visitors will not make a purchase from just seeing the product once. If you offer more information about it they will appreciate the extra effort you made for them to make an informed decision.

2. Attractive title

This is the most important part of your article because it is what your visitor sees first. It needs to grab your readers attention and stand out from other articles on the same topic.

3. Opening paragraph

The introductory paragraph should outline the problem a visitor has and tell them you have a solution. People search for information on the Net to find solutions to their problems. f you provide that solution they will want to read what you have to say and purchase your product. This paragraph should prepare the visitor for what they will read throughout the rest of the article. You need to draw the visitor through the article from beginning to end.

4. Article body

Outline the benefits of your product in the article body. Readers want to know what’s in it for them. Try to place yourself in your customers shoes so you see things from their viewpoint (not yours). Write a paragraph for each benefit so they can easily be read. You will lose your visitor’s attention if the article is too long. It should be between 500-750 words long. Your paragraphs should only consist of 5 -10 sentences as most readers online will scan your article rather than reading it word for word.

5. Concluding paragraph

This should provide a summary of your article and restate what you outlined in your introductory paragraph. This helps cement in your readers’ minds the main ideas you conveyed in your article.

6. Resource box

Place a call to action in your resource box. ie “Please download my free report on How to write a article that gets read by visiting http://www.domain.com.” Also include a little about yourself to personlize your article. Readers want to know who the author is and if he is an authority on the subject. If you have written an effective article they will want to check out your web site and make a purchase.

7. Article flow

The visitor needs to be drawn through all the parts of your article so they don’t lose interest. Use words that convey emotion or suggest action. Don’t write an article that is flat and uninteresting. Your article should prepare your reader’s mind to visit your web site. The article content should blend with your web page content so the visitor is already prepared to take the action conveyed on your web site.