Archive for January, 2008

Article Writing - 5 Top Reasons to Outsource

Writing articles and distributing them to article syndication sites is one of the best ways to generate traffic to your web site. Every article attracts visitors therefore the more articles you produce the more traffic you receive. You soon get recognized as an authority on that topic. If you don’t have the knowledge or time to write about a subject, outsource it to individuals that like to write.

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Posted by Herman on January 19th, 2008 .
Filed under: Article Marketing | 2 Comments »

Article Marketing - How to Build A Large List With Articles

List building is a powerful marketing tool, because it allows you to build a relationship with your visitors over a period of time. It reminds them about your business by keeping it fresh in their minds. Relationships are not built based on a one time meeting. Some folks promote their product one time by purchasing an ad. This means they only get one shot to sell it unless they buy multiple ads. They’ll waste a lot of time and money if their ad doesn’t convert to buyers. Writing articles is much more effective.

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Posted by Herman on January 18th, 2008 .
Filed under: Article Marketing | 1 Comment »

Article Writing - How to Pre-sell Your Product With Articles

A friend of mine paid thousands of dollars to purchase an online store. He spent several weeks setting it up then waited for the traffic to arrive to begin making sales. It never happened so he gave up thus wasting his time and money.


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Posted by Herman on January 15th, 2008 .
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Article Marketing - How to Track Your Success

Writing articles and submitting them to article directories, and ezine publishers takes a great deal of investment therefore you need to track them to determine their effectiveness.

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Posted by Herman on January 12th, 2008 .
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Article Writing - Top 12 Mistakes and How to Correct Them Part 2

To read Part 1 visit: Top 12 Article Article Writing Mistakes

Part 2

6. Repetition

Don’t repeat the same information in another sentence or paragraph. It makes the information redundant. Be sure to proof read your document before submitting it for publication. Read it aloud or get someone else to read it to you. If it sounds strange, it probably is.


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Posted by Herman on January 11th, 2008 .
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Article Writing - Top 12 Mistakes and How to Correct Them

Part 1

Writing and distributing articles for publication is one of the most lucrative methods for generating consistent and long term web traffic. If your article contains obvious mistakes it may not pass the scrutiny of article syndication editors and be rejected. Readers tend to dismiss an article with many grammatical or spelling mistakes. It gives the impression you are not professional.

If you want your articles to get read and distributed all over the Web, here are the top 12 mistakes you need to avoid:

1. Lack of keyword research

People enter keywords in the search engines to find useful information. Search engines will spider your article if it contains keywords people are searching for. Find targeted keywords or keyword phrases and weave them into your content. This provides continuous free traffic as more people will find your article from their searches.

2. Unattractive headline

Your headline is what readers see first, therefore create one that grabs your visitor’s attention. It needs to stand out from other articles visitors are exposed to. Try to include a benefit in your headline ie How to Write an Article That Boosts Web Traffic.

3. Paragraphs too long

Computer users tend to scan content rather than read each word therefore write paragraphs composed of several sentences.
Each paragraph should describe a point you wish to make. If you need to write more break it up into several paragraphs or create bullet points so it is easier to read.

4. Low quality content

Content that is too broad is boring. Make sure you provide content that has high value to your reader. Don’t waffle on about nothing. The body of your content should expand your headline by making clear points. Try to see your article from your reader’s viewpoint instead of your own.

5. Self Promotion

Don’t write a sales page. Leave your promotion message for the resource box at the end of the article. An article that obviously promotes your product or service will get rejected by article directory editors. You will lose the opportunity to build a reputation online by losing your readers. You want your name to be associated with providing valuable information.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to his “Marketing Tips” newsletter at: http://www.isitebuild.com/

Posted by Herman on January 10th, 2008 .
Filed under: Article Marketing | 2 Comments »

Article Writing - Find Your Best Keywords Using PPC

Most article writers do keyword research using tools such as Wordtracker but don’t test their keywords with Pay Per Click (PPC) traffic first. Without testing you could be wasting hundreds of hours by targeting the wrong keywords.

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Posted by Herman on January 9th, 2008 .
Filed under: Article Marketing | 1 Comment »

Writer’s Block - Top 7 Ways to Overcome It

Part 1 - Top 7 Ways to Overcome Writer’s Block

Part 2

4. Subscribe to Google Alerts

Google alerts sends you email updates of the latest relevant Google results based on your choice of query or topic. You can schedule how often you wish to receive them…daily or weekly. Scanning and reading these topics gives you content to generate new articles plus you stay up to date on the latest news surrounding your chosen topic.

5. Join an online community or discussion group

On your own new content doesn’t always come easily. If you join an online community you can share content with others. Interacting with others helps generate new ideas you can write about.

6. Keep a notebook or recorder handy

New ideas can pop into your mind anytime. A small notepad will come in handy for jotting down new topics you think of during the day. Keep a small recorder in your car to record new ideas while driving.

7. Just do it

Sometimes the best way to produce new content is to just start writing on any topic. It can be a letter to your friend or relative or a topic you feel passionate about. Don’t worry too much about the content. The most important thing is to begin writing, then ideas will begin to flow. You can always correct the sentence structure, spelling and grammar later. Leave the article for a few hours or days then come back to it. You will see it differently and want to add new material or edit the current content. This will improve its overall quality and get more readers to view it.

Conclusion

Not all the above ideas will apply because each person is different. It’s important to find what works for you then apply it whenever you get writer’s block. Overcoming writer’s block will enable you to write more articles in less time.

Resources

Ezine Directories

Google Alerts

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, SEO, Hosting

Receive fresh, in-depth articles articles on how to design, optimize and promote your web site by subscribing to his “Marketing Tips” newsletter at: http://www.isitebuild.com/

Posted by Herman on January 8th, 2008 .
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Writer’s Block - How to Find New Ideas To Write About

Part 1

It’s easy to produce many articles when writing on a topic you are excited about because the ideas come rapidly. After a while the ideas stop flowing. It seems like you have lost your creativity. You stare at your monitor waiting for ideas to start flowing yet nothing happens. You are experiencing what’s called writer’s block. Don’t worry, it even happens to the best writers, however there is a solution.


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Posted by Herman on January 7th, 2008 .
Filed under: Article Marketing | 1 Comment »

Article Marketing - How to Optimize Your Article for Maximum Effectiveness

An article that appears on the first page of the search engine results attracts lots more traffic than one that’s not. If you don’t research keywords to include in your article it won’t get spidered by the search engines. If it doesn’t get spidered, you will lose out on traffic and sales.


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Posted by Herman on January 4th, 2008 .
Filed under: Article Marketing | 1 Comment »