Article Writing Template – 7 steps for writing an article

EzineArticles Cartoon

One of the easiest ways to begin writing articles is following a article writing template. It will enable you to easily plan out your article and write it in record time. Compare this to starting off with a blank sheet then mulling over ideas for hours before you actually begin writing.

Here’s a simple article writing template:

1. Research ideas

To come up with ideas for your article Google your subject (subject+article), visit ezinearticles, online magazine stores (ie amazon), forums and blogs. Alternatively visit your local bookstore or library.

2. Create an attention grabbing headline.

This is the first thing a reader sees so make sure it clearly represents what will be found in the article.
Try to include a benefit within the headline.

3. Write an introductory paragraph

This paragraph should provide a brief explanation of the content body and expand on your headline.

4. Write the body of article content

This is the meat of your article so write at 3 paragraphs that include at least 3 main ideas (one paragraph per idea). Give the reader valuable well written content that will make them want to read more of your articles.

5. Write a concluding paragraph

This should summarize what your article was about. Don’t use the same words already contained in your article. Use your creativity to convey it in a different way.

6. Create a resource box

This is where you invite your readers to take action. You can motivate them to act by giving away a free report or software. Include a link back to your web site so readers can go there to get more information, buy your products, services or subscribe to your ezine.

7. Check grammar and spelling mistakes

It looks very unprofessional if your article is littered with grammatical errors. Get someone else to check for errors or let it sit for a few hours then read it again. Errors are often easier to spot after taking a break from writing your article.

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Adwords Secrets – 7 Ways to Resolve Inaccurate Display URL

So you’ve set up your Google AdWords campaign and activated it but then get a message from Google that your ads have been dissapproved due to “inaccurate display URL.”

Definitions of destination URL and display URL

The display URL is visible to the person viewing the advertisement, while the destination URL is the actual page the person will be directed to when they click on your ad.

For example:

Display URL: http://www.drostdesigns.com
Destination URL:

http://www.drostdesigns.com/google-adwords-tips-7-ways-to-tweak-your-campaigns/

How to Resolve Inaccurate Display URL

1. Check the accuracy of your links

The display and destination URLs should both go to the same web site. Test both links before submitting your ad.

2. Destination TLD must have the same TLD (top-level domain ie .com. .net, .org) as the display URL of your ad.

For example:

If the display URL is www.domain.com and the destination URL is www.domainstore.com you’ll receive the message ” Inaccurate Display URL”

To resolve this make sure the TLD is the same for both URLS.

3. For Sub-domains the top-level domain must match the URL of your landing page.

For example, display URLs such as the following:

sub.google.com
google.com/extratext
www.google.com/extratext

would all be acceptable for the landing page URL below, as the top-level domain of google.com is matched:

http://sub.google.com/miscellaneous

4. The display URL field cannot be used as another line of ad text.

The display URL field must only contain a display URL.

5. Your display URL must include the domain extension, for example: .com, .net, and .org.

You can’t shorten the URL by eliminating the domain extension.

6. Stay within the character limit

If your actual destination URL link is too long to use as your display URL, use a shortened version (such as your homepage) that meets the character limit for this field.

Example:
Destination URL:

http://www.drostdesigns.com/google-adwords-mistakes-to-avoid-top-7/

Display URL: www.drostdesigns.com

7. When direct linking the display and destination URLs can be different

When direct linking to an affiliate product the display URL must be the same as the home page of your affiliate product. The destination URL can be your affiliate link or tracking link as long as it redirects to the same page as your display URL.

For example:

Display URL of affiliate product page

http://www.isitebuild.com/websitepromotion/

Destination URL of affiliate product page using tracking ID

http://www.drostdesigns.com/at/go.php?c=websitepromotion

Tip
You can add a keyword to the end of the display URL if it fits within the character limit.

Resource

Google’s Display URL policy

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Keyword Research Tools for Finding Profitable Keywords

If you don’t target the right keywords when setting up Google AdWords campaigns you won’t achieve a high click through rate or get many conversions. The keywords found from your research should be tightly woven into your ads and landing pages. The key to finding profitable keywords is to build a large list using the tools mentioned below, then select non-competitive keywords that contain a high search volume.

Keyword Research Tools for Finding Profitable Keywords

Google AdWords Tool

https://adwords.google.com/select/KeywordToolExternal

Most AdWords advertisers use this tool however not many will spend time to sifting out alternative keywords with high search volume their competitors are not using. To check what keywords are being used for Google Ads, simply insert your keyword in Google. If you find a keyword with a high search volume with no ads running you may have a winner…only testing will confirm this.

Misspelled keywords

The Google AdWords tool also allows you to find misspelled keywords. Make sure there is a sufficient search volume before using them otherwise you won’t receive many clicks. Your competitors don’t often include misspelled keywords in their campaigns.

Thesaurus

http://thesaurus.reference.com/

This online tool helps you find keyword ideas you may not find with the Google AdWords tool.

WordTracker

http://freekeywords.wordtracker.com/

Use this online tool to generate up to 100 related keywords and an estimate of their daily search volume. You’ll discover keywords not found with the Google AdWords Keyword Tool or other keyword research software.

Amazon

http://www.amazon.com/

Use amazon to find items related to what you are selling. You’ll often discover keywords you can incorporate into your campaigns.

Ebay Pulse

http://pulse.ebay.com/

This tool provides a daily snapshot of current trends, hot picks, and cool stuff on eBay. It helps you find what products are currently selling well.

Google Trends

http://www.google.com/trends

This tool reflects what keywords people are searching for on a daily basis and shows trends based on regions, cities and languages.

Online Encyclopedias

Online encyclopedias like Britannica and Wikipedia are trusted by readers and provide a valuable resource for finding profitable keywords.

Google Cash Detective

http://www.drostdesigns.com/google-cash-detective-software-review/

This tool enables you to quickly discover keywords top advertisers are using to run profitable AdWords campaigns. You see all the keywords they are bidding on, how long the ads have been running and and what ads and landing pages they are using.

Read the Google Cash Detective Software Review

Finding unique ways to research keywords for your AdWords campaigns helps you avoid using the same keywords as your competitors. Since your way is not as common as the normal way of finding keywords, chances are you’ll have fewer competitors which will assure a better chance of getting more clicks and making more sales.

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Keyword Research – Benefits of Finding Profitable Keywords

One of the most difficult tasks of creating a profitable AdWords campaign is finding keywords that have few competing ads. If you can find alternative keywords to the ones your competitors are using to sell the same product you can run a profitable campaign.

Benefits of finding profitable keywords

1. Spend less money

If there are no or a only a few ads using these keywords you won’t have a high cost per click (CPC).

2. Find a different path to the sale

Instead of using the same keywords as your competitors you use alternative keywords to sell the same product.

3. Faster profits

If your keywords have a high search volume and your ad is the only one showing your profits will be faster than if you were competing with a full page of ads.

4. Avoid the double serving rule

If you write an ad that contains the same display URL as another ad that is already running on Google AdWords you’ll incur the “double serving rule”. This means your ad won’t get displayed until this is corrected.

A simple way to avoid the “double serving rule” is to research alternative keywords from your competitors. This enables you to create ads for the same product without worrying about the competition.

Read 7 ways to avoid the Google AdWords double serving rule

Since your way is not as common as the normal way keywords are discovered, chances are the words you find are not used by your competitors. Fewer competitors will you give you a better chance of creating a profitable campaign.

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How to Get Top Search Engine Rankings in Google

Does your web site currently rank well on Google’s result pages?

If your web site is on the first page of Google you will receive lots of free traffic and make more sales. High rankings are attained based on on-page factors and off-page factors.

On-page factors refer to what’s on your web pages:

  • Did you optimize the web page for the targeted keyword?
  • Can search engines find all your web site pages through the links on your website?
  • Do your web pages validate for correct HTML so search engine spiders can easily parse your pages?
  • Are your web pages free of all spam elements (hidden text, sneaky redirects, keyword stuffing, cloaking, etc.?)

Off-page factors refer to factors that can’t be found on your web pages:

  • How many websites link to your site?
  • Are these links from related high quality pages?
  • Do social bookmark websites link to your site?
  • Do the links to your website include keywords for which you want to get high rankings?

If you want to get high rankings for a special keyword, you must optimize one of your web pages for that keyword. If one of your web pages has been optimized for a keyword, then Google will return it in the search results.

Unfortunately, there are many websites that target the same keywords as your website. If more than one website has been optimized for a keyword then Google will list the web pages with the best inbound links in the top 10 results.

For example, if the top 20 websites have been optimized for the keyword “red shoes” then the website that has the most inbound links that use the text “red shoes” as the link text will attain the best position on Google.

If your web site meets all the on-page and off-page requirements Google will list your web page on the first page (top 10 results).

There are many ranking elements that influence the position of your website in Google’s search results. The more elements meet Google’s requirements, the more likely it is that your website will be listed on Google’s first result page.

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Google AdWords Tips – 7 ways to tweak your campaigns

So you’ve set up your AdWords campaign and the ads are beginning to get clicks. How do you keep tweaking your campaign for maximum profitability?

1. Split test your ads

If you only write one ad you won’t know if it’s your best one. For example your click through rate may be 1% on one ad and 2% on the other. You delete the lower performing ad then write another one. By continually repeating this process you increase your CTR and conversions.

2. Remove keywords that don’t get clicks

Delete or pause keywords that don’t receive any or few clicks and focus on keywords that receive the highest number of clicks. You can always create another ad group or campaign for low performing keywords.

3. Use exact match

Start off your campaign with broad match to see which keywords receive the highest number of clicks, then change their status to exact match to get more targeted visitors.

4. Make your ad more specific

By making your ad more specific you eliminate the tire kickers. You could still use broad match because the ad is very targeted.

Include your main keyword in an attractive headline. Include the main benefit in the second line, then tell them exactly what they will receive in the 3rd line ie ebook or product. Experiment with first letter capitalization for all the words in your ad. It’s been proven to increase CTR.

5. Create different ad groups for unrelated keywords

Only include closely related keywords in one ad group. For example create one ad group for services and another for your products. If 2 products are unrelated create a separate ad group for each of them.

6. Place a small amount of keywords in each ad group

If you place a large number of keywords in one ad group and you receive lots of clicks it will be difficult to determine which ones to keep. For example general keywords will easily receive more clicks than the specific ones. Start with approx 10-20 keywords per ad group then reduce them as you see which ones get the most clicks.

7. Do geographic targeting

Use Google Trends to determine which regions or states are the most popular then adjust your campaign accordingly. This helps to focus your ads only on areas of interest.

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7 Ways to Avoid Google AdWords Double Serving Rule

If you write an ad that contains the same display URL as another ad that is already running on Google AdWords you’ll incur the “double serving rule”. This means your ad won’t get displayed until this is corrected.

Here’s what Google says about it:

“Google doesn’t permit multiple ads from the same or an affiliated company or person to appear on the same results page.”

Are there exceptions to this policy?

Exceptions are granted only in very limited cases. When reviewing requests, we focus on the preservation of a unique user experience for each site, and also take into account the following:

* The destination site for each ad offers different products or services (for example, a large manufacturer with two product sites, one solely for stereos and one solely for computers, both running on the keyword ‘electronics’)

* The destination site for each ad serves a different purpose (for example, one site focuses on product information only, and the other site focuses on product sale only)

* Any product overlaps for each ad’s destination site are not significant enough to affect user experience

* The pricing difference offered by each site is significant and based on the same criteria (for example, if one site includes pricing with tax, the other site must include pricing with tax)

7 ways to avoid Google AdWords double serving rule

1. Register an alternative domain

If you create an ad for a highly competitive affiliate product you’ll have a difficult time avoiding the double serving rule because you’re advertising the same product. Create your own landing page with your own URL and you’ll easily be able to position yourself above competing ads.

2. Get a free domain

If you don’t want to purchase a new domain for a landing page, use Google Sites or one of the free site creators ie blogspot.com, wordpress.com. It’s a great way to test a landing page before registering a domain name an building your own web site.

3. Become the highest bidder

If you bid higher than the highest bidder you knock them of their perch and you become number one. Keep in mind your cost per click (CPC) will be substantially higher than your competitors and you’ll need to monitor your ad to prevent others from outbidding you.

4. Redirect your URL and mask it

If you use Godaddy as your domain registration service they allow you to create a 301 redirect and mask your URL. The redirect allows you to use a different display URL which redirects to your affiliate URL. Masking allows you to add meta tags to this domain that includes your main keywords without having to create an actual web site.

Here’s how to redirect and mask a domain using Godaddy

  • Go to the domain manager and click on the forward tab.
  • Copy and paste your affiliate link then click on 301.
  • Go to the masking tab, click on masking enable and write a masking title.
  • Wait 5 minutes for Godaddy to set everything up.
  • Go to AdWords and fill in both the destination and display url…the same domain that you forwarded with Godaddy.

Now you don’t have to get into a bidding war with competitors and you can still do direct linking.

If you want to manually create a 301 direct read this article:

How to Redirect a Web Page Using a 301 Redirect

ShortURL
ShortURL is a free URL forwarding service allowing anyone to take any existing URL and shorten it.

If you don’t want to pay $10.00 to register a domain name at Godaddy get a shorturl at http://www.shorturl.com/. It also enables you to forward and mask your domains.

5. Affiliate Prophet Software

This software allows you to track your keywords to the sale and also captures the landing page to use on your own domain without incurring any penalties from Google.

You avoid the double serving rule because the merchant’s sales page will appear exactly as it is but the URL is on your domain.

6. Select a similar product

If you don’t want to do any of the above, choose a similar product which no one is advertising on Google AdWords. You avoid the double serving rule and don’t have to compete for the same product.

7. Create an iFrame

An iFrame frames the web page from another web site into your own web page. This means your visitor is actually viewing the content from another web site on your own web site.

Read this article on:
How to Create an iFrame

Note:
Sometimes Google won’t allow iframes to be used. If so, use one of the 6 methods mentioned above.

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Determining Product Profitability Using Google AdWords

One of the biggest mistakes people make selling products online is marketing a product no one wants to buy. They waste lots of time and money trying to make their project profitable.

So how can you use Google AdWords to test the profitability of your product?

1. Keyword Research with the Google AdWords Tool

This free software provided by Google displays the:

estimated ad position
estimated average cost per click
global monthly search volume
advertiser competition
search volume trends

Keywords that receive little or no search volume should not be included in an AdWords campaign because you’ll be waiting forever to receive any clicks. Focus on keywords that receive a high number of monthly searches because this means people are actively searching the Net using those keywords.

A high cost per click means advertisers are willing to spend big money to display those ads.

2. Check for competing ads

Enter your main keyword in the Google search box to see how many advertisers there are. If there are many it means people are spending money to make money. If there are only a few or no competing ads it may mean there’s no profit in this product or there are no competitors (particularly if it is a unique product). This may be a good sign to run a test campaign to check for if it’s profitable.

3. Look for trends

Visit Google Trends to see what keywords people are searching on a daily basis. It even breaks it down by regions, cities and languages and can view trends over 30 day, one year or several year periods.

4. Create an AdWords campaign

The best way to determine the profitability of your product is to set up a campaign based on the keywords which receive the most searches then write an attractive ad that links to your landing page.

Run your ads over a week to a month to collect valuable data. Monitor and tweak your keywords, ads and landing pages to get the highest CTR and conversions. If you don’t receive many clicks or conversions after a period of time it it may mean your product is not going to be profitable and move on to another product.

By first doing the research mentioned above you’ll avoid a lot of mistakes and save precious time and money before marketing your product.

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CSS Menu – How to Create a Multi-color Navigation Menu

What if you want to make one link in a CSS menu a different color from the rest of the links?

Most CSS menus contain one color for the background, another color for the link text and another for the hover effect. My client wanted one of the links to stand out from all the others so visitors’ eyes would get drawn to it and take action.

See the live multi-color navigation menu at: http://www.unitcoins.us

Here’s how the multi-colored menu was created:

1. Here’s the original html for the left menu (“request a quote” link only)

White text on a blue background with a red hover color


<div id="leftnav">
<ul id="navlist">
<li id="active"><a href="http://www.unitcoins.us/" id="current">Home</a></li>
<li><a href="http://www.unitcoins.us/quote.shtml">Request a Quote</a></li>
<li><a class="request" href="http://www.unitcoins.us/quote.shtml">Request a Quote</a></li>
</ul>
</div>

2. Here’s the original css for the left menu


#leftnav {
width: 170px;
position: relative;
margin-left: 5px;
margin-top: 20px;
float: left;
margin-right: 5px;
margin-bottom: 5px;
}
#leftnav ul
{
margin-left: 0;
padding-left: 0;
list-style-type: none;
font-family: Arial, Helvetica, sans-serif;
}

#leftnav a
{
display: block;
padding: 3px;
width: 160px;
background-color: #5A79A5;
border-bottom: 1px solid #eee;
}

#leftnav a:link, #navlist a:visited
{
color: #EEE;
text-decoration: none;
}

#leftnav a:hover
{
background-color: #990000;
color: #fff;
}

3. Here’s the html for the multi-colored navigation menu

Blue text on a white background with a red hover color.
A class called “request” was added.


<div id="leftnav">
<ul id="navlist">
<li id="active"><a href="http://www.unitcoins.us/" id="current">Home</a></li>
<li><a class="request" href="http://www.unitcoins.us/quote.shtml">Request a Quote</a></li>
</ul>
</div>

4. Here’s the CSS for the multi-colored navigation menu


#leftnav {
width: 200px;
position: relative;
margin-left: 5px;
margin-top: 20px;
float: left;
margin-right: 5px;
margin-bottom: 5px;
}
#leftnav ul
{
margin-left: 0;
padding-left: 0;
list-style-type: none;
font-family: Arial, Helvetica, sans-serif;
}

#leftnav a
{
display: block;
padding: 3px;
width: 160px;
background-color: #12366A;
border-bottom: 1px solid #eee;
}

#leftnav a:link, #navlist a:visited
{
color: #EEE;
text-decoration: none;
}

#leftnav a:hover, #leftnav a.request:hover
{
background-color: #CC3300;
color: #fff;
}
#leftnav a.request
{
color: #12366A;
background-color: #FFF;
}

Resource
Pacfic Wings Multi color Menu

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Google AdWords Tips – How to Find Laser Targeted Keywords To Increase Conversions

The success of an AdWords campaign primarily depends on the keywords you are targeting. If you use general keywords you may get lots of impressions but very few clicks. If you get lots of clicks you may not receive any conversions. Your keywords must be tightly woven into your ads and landing pages.

7 tips to find laser targeted keywords

1. Find keywords that get lots of searches

A keyword that gets 1000 searches a month means 33 searches per day. Out of those 33 searches many will click on the web sites in the organic listings (listed on the left side of the page) plus you may have competing ads listed above or below yours that also include some of those searches. Therefore only use keywords in your AdWords campaign that receive lots of searches per month.

2. Use the exact match option

When using the Google AdWords tool for researching your keywords, use the exact match option. If you use the broad match option it will generate a higher number of searches(clicks) because the searches are not specific. For example if your keyword is “red shoes” you also receive clicks for “long red shoes”, red shoes for dancing” etc.

By using the exact match option the Google tool will only return monthly searches for that exact phrase. The numbers may not be as high as broad match but they will be more targeted.

3. Include misspelled words

Many people don’t enter the correct spelling of your keyword when searching the Net. You can capitalize on this by incorporating them in your campaign. For example “pitbull” may also be spelled “pit bull”, “pitt bull.” If you enter those terms in the search engines you’ll still find many listings. Make sure you check how many searches the misspellings your keyword receives. If it gets a good number of searches include it in your campaign.

4. Include negative keywords

If you just use broad match keywords in your campaigns, try to include negative keywords to weed out irrelevant searches that will only cost you clicks. For example by including the negative keyword “free” you eliminate people searching on free products.

5. Write laser targeted ads

Google rewards you for ads that are very specific therefore try to include the main keyword in the first line of your ad and if possible the other lines also. Tell your visitor exactly what to expect when they click on your ad ie type of ebook or product, etc. Your landing page should expand upon what was promised in the ad.

6. Use multiple research tools

Instead of just using the Google AdWords keyword research tool (which) everyone else uses), use other research tools such as WordTracker, Keyword Discovery and Search It. You’ll discover keywords that others are not using. These undiscovered keywords will cost less per click and have less advertisers (competing ads).

7. Focus on keywords with a high click through rate (CTR).

After running your campaign for several days you’ll notice the keywords that receive the most clicks and impressions. Remove or pause the keywords that receive a few or no clicks and concentrate on the high performers. You may even create a new ad group that just focuses on one high performing keyword. It will improve your CTR and quality score.

By finding and implementing these laser targeted keywords, you have a greater potential to create profitable AdWords campaigns.

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