Web Design Discussion

• How often do you buy something online at first glance?
• Do you often purchase a product after you’ve received several reminders?
• Do you want to automate your email marketing messages?

Online marketers lose many of their customers because they try to make a sale on first contact. For example they direct the customer to a sales page hoping they’ll buy their product. If the customer leaves without buying anything they lose the customer forever. Instead if they had got their email address and sent them a series of follow-up messages they would increase their sales. This is because most people don’t purchase a product the first time they read or hear about it.

What is an autoresponder?

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How can you possibly generate lots of traffic from just writing one article?

Traffic is the life blood for a successful web site. You need it to make sales or get new subscribers. You can’t just upload your website to the Net and expect to receive traffic immediately. I’ve used article marketing as one of the main strategies for generating traffic to my websites for years however it must be done correctly for it to work.

So what’s the article marketing strategy I use to generate lots of traffic from one article?

1. Write a great article

First of all your article must provide valuable information. To write a great article look for questions people are asking about your niche. Visit forums, blogs and social media sites to get an idea what they are asking then write a 400+ article that answers their question. You could offer one great tip or 7 tips..it’s up to you.

Content that addresses the needs of your audience gets shared with others. The quality of your writing improves as you write more articles. This is a natural method for boosting traffic.

2. Optimize your article

Search engines use keywords to find and rank your articles therefore make sure you do keyword research first before writing your content. Include your main keywords in the title, body and resource box at the end of your article. Don’t dilute your content by stuffing too many keywords into it. Your content must primarily appeal to your readers not the search engines.

3. Submit the article to your blog or website

If you want to build consistent traffic to your blog you need to continually add fresh content. This helps build a community around your blog. If your content is well written and optimized correctly it will rank well in the search engines. To boost it’s rankings create internal links within your blog. For example link to your new article from a related one using anchor text (hyperlinked text).

4. Submit your article to ezinearticles

This article directory receives the most traffic out of all the other article directories. It gets millions of visitors each day so submitting your article their enables you to receive some of that traffic. If you wish to boost the amount of traffic to your article try to get it in the most viewed list of articles. You’ll find these listed at the bottom of each article. They remain there for 60 days.

Instead of submitting the same article, rewrite it using a different title, paragraphs (at least the first paragraph) and resource box. Make sure the link in your resource box links to your website. Now you have another unique article generating traffic for you.

If you don’t have time to rewrite the article, submit it “as is” because ezinearticles gets visitors that don’t use the search engines to find fresh content. If a popular ezine publisher or website owner publishes your article you’ll get a ton of traffic.

5. Create a video article

Most people are visual learners these days because they have been watching television, videos or playing video games. Video engages your audience more than text because it includes sight and sound.

Simply convert your content by reading it in front of a video camera or creating a slide show then upload the video to YouTube. To increase traffic to your video upload it to multiple video sharing websites using TubeMogul. To optimize your video on YouTube include your main keywords in the title and description. Make sure you also add the full URL to your website in the title tag.

6. Repeat the process for every article

To make article marketing work successfully you need to repeat this process for every article you write. Write at least one article per week then increase it to 3 per week as you get better. Your traffic will increase in proportion to the number of articles you write.

7. Monitor your traffic statistics

Use Google Analytics or your web hosting stats to track the performance of your web pages. You’ll be able to view the number of visitors, where they are coming from and what keywords they used to find your website.

Related articles
Instant Video Articles Review
How to Make a Simple Video

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

My last article described how to embed SWF in your web page. The main problem associated with this is that the flash video plays automatically. If the video is 10 minutes long viewers will need to wait patiently for it to finish or click out of the web page. This can be very frustrating and may turn off your visitors. It’s better to offer them a control bar.

One of the best solutions to this problem is to use the Flash Player named Flowplayer. It enables you to easily embed a flash video file in your web page and allow visitors to control the playing (ie start or stop the video).

To see how the flash media player looks on a web page visit:
Paul Koko Fashion Design Gallery

What is Flowplayer?

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One of the easiest and quickest ways to display videos on your website is to upload it to YouTube then embed the code they provide into the html code of your website. Some of the problems associated with using YouTube are:

• lack of video quality
• lack of control
• Google is free to use your content however they wish
• Unrelated videos are displayed after yours
• Length of video restricted

If you want to avoid all these problems consider embedding a flash video file (.swf) in your web page. Most computers already have the flash player installed so it will play automatically. You can also include code within your html to automatically download the flash player if the computer doesn’t have it installed.

There are 2 flash video formats .SWF and .FLV. Since we are discussing how to embed SWF in your web page I’ll describe SWF.

What is SWF?

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How do you know if your product will be profitable?
What keywords are people using to find your product?
What web copy will convert customers to buyers?

95% of marketers haven’t done any test marketing before developing their product. They invest a lot of time and money without knowing if it will be profitable. Instead of testing beforehand they continue to spend money on marketing hoping their product will fly.

One of best ways to quickly and easily test the profitability of your product is to create a Google AdWords campaign. These are ads that run down the right side of Google’s result pages. Google AdWords enables you to test specific keywords targeting a specific product.

Benefits of Google AdWords

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Most website owners spend their link building efforts on their home page because that’s what most visitors see first. This is a big mistake as often visitors also enter your site from other pages. If these pages don’t rank well you are leaving a lot of traffic on the table. You need to build links to all internal pages to multiply your traffic potential.

Importance of building links

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So you’ve built your website and want to drive traffic to it from the search engines. You can’t expect your site to be seen on the Net if it is not optimized for the major search engines and have no links pointing to it from other websites.

Let’s look at the 2 most common factors that will improve your website google ranking:

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Article marketing is a highly effective method for driving traffic to your website because it provides valuable content, builds incoming links and boosts search engine rankings. Instead of relying on article directories to syndicate your content, integrate social media sites to expand your audience.

Why integrate social media with article marketing?

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If you write lots of content you sometimes run out of of article ideas. This can become frustrating because you want to provide content to your readers that relates to their needs, wants and desires. If you stray away from this focus they’ll lose interest and unsubscribe from your newsletter, stop leaving blog comments and stop purchasing your product recommendations. One of the best ways to prevent this from happening is researching new keywords using the free keyword research tools listed below.

How to Generate Fresh Article Ideas with Free Keyword Research Tools

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Need more web traffic?
Want to improve your Google rankings?
Want to make more sales?

If your website can’t be found in the search engines you’re not going to receive much traffic unless you try other methods. If your website appears on the first page of Google it will receive much more traffic than the second page. The top 3 listings on the first page get far more traffic than listings 4-10. This is because it’s the first screen visitors see without having to scroll down to view listings 4-10. The number of listings displayed will also depend on the size of your computer monitor.

How does adding links to your site improve Google Rankings?

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