Web Design Discussion

Have you ever forgotten something (e.g. where you put your keys) then thankfully was reminded by someone where you put them? These days we multi-task so many things that we often lose focus and forget about things that are most important.

Online marketing is affected in the same way. We read about a product we wish to purchase then decide to come back to it later but we never do because other activities captured our attention. Here’s where autoresponders save the day. They enable us to follow up on our customers and make the sale for us without lifting a finger.

The 3 stages of following up on your customers using autoresponders

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One of the most time consuming activities running an online business is following up on your customers. If you don’t follow up on them they’ll be less inclined to purchase your products. Autoresponders enable you to automatically build a large list and send a series of follow-up emails.

Why marketers don’t follow-up on their customers

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An autoresponder is a “must have ” tool for building an online business as it enables you to follow-up on your customers by sending them email messages spaced out over time. Customers who didn’t purchase your product immediately can be offered a series of tips that will warm them up to purchase from you later.

Top 7 autoresponder mistakes and how to correct them

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Bill had been making sales from his website for several years because it consistently ranked on the first page of Google. One day Google changed their ranking formula and his site suddenly lost it’s top ranking. Sales stopped coming in and he could no longer pay his bills.

If he had built a large list of customers he would still have been able to make sales. Autoresponders are one of the best ways to grow, take care and market your list.

How Autoresponders Work

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If you want to boost sales you need to build a relationship with your customers. Ninety percent of visitors to your sales page won’t purchase your product. This means you’re losing out on a lot of potential sales. Instead of relying on your sale page to convert visitors into buyers create a follow-up system by writing an email autoresponder sequence. This enables you to stay in touch with visitors.

How to Write an Autoresponder Sequence That Convert Into Sales

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John operates a clothing store online. Recently his sales dropped due a struggling economy. People are being more careful about spending their money. He has a sign up form on his website and manually sends emails to his subscribers whenever he has time and is motivated to do so. It’s a laborious process so it doesn’t get done very often. Therefore his customers only receive emails every so often. He wants to automate his email delivery process so he can double his sales so he invests in autoresponder software.

Definition of Autoresponders

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What’s the purpose of autoresponder software?
How do you decide which type is best for your business?

“The money is in your list” is a common phrase uttered by online marketers because it enables you to build long term relationships with your subscribers. People tend to buy products from others they know, like and trust. Autoresponder software helps build these relationships by following up with a series of automated messages.

How to choose the best autoresponder software for your business?

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Most online marketers only use a sales letter to make product sales however they are missing out on boosting their profits by not following up on their customers with an autoresponder sequence. It’s a known fact that most visitors will not buy something on the first visit but if several reminders are sent your sales will increase.

Visitor Value of Straight Sales Page vs Multi-Day Autoresponder Sequence

In the diagram above the sales letter starts out in the lead, but even with a VERY LUCKY first day, the Autoresponder beats it by 91% in just 8 days! By the 8th day the sales letter Visitor Value is 48 cents, while the Autoresponder Visitor Value is 92 cents. The numbers are erratic at first but a clear pattern emerges after a few days: The Autoresponder doubles sales fast.

Source: Autoresponder Boot Camp

http://www.perrymarshall.com/autoresponder-bootcamp

In the above experiment Google traffic was sent directly to the sales page (purple) and to an Opt-in page. This spit test was done to view how effective an autoresponder sequence would be.

The traffic was split 50/50 to view the Visitor Value over a period of 8 days. The autoresponder redirected people back to the same sales letter over a period of time. On the first day the sales letter outperforms the opt-in, 4:1 however within a few days the autoresponder performance increases. On Day 4, the autoresponder passes the sales letter. By Day 8, the autoresponder outsells the sales letter by 91%.

If the autoresponder sequence was extended past Day 8 it would even do better. You never know when you touch the customers hot button before they decide to buy from you.

Let’s look at the differences between a sales letter and an autoresponder

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There are many different types of autoresponder systems available for online marketers so how do you select the best one? This depends on what you use it for, whether you can afford a monthly fee and how picky you are about the deliverability of your email.

Types of autoresponders:

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For the last 10 years I’ve not used autoresponders to help build my business. I’ve often received a series of autoresponder messages after filling in an opt-in form, or from purchasing a product. I’ve listened to teleseminars, bought ebooks and watched videos but never decided to purchase autoresponder software. Maybe you were or are still in the same boat.

My 3 main reasons for not using autoresponders included:

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