Have you ever felt you couldn’t achieve your business goals?
Did you ever feel worthless, a failure, wanted to quit or lacked motivation when building or promoting your business?
Read this inspiring article about Michael Inglis from New Zealand, who climbed to the top of Mt Everest with artificial legs…it will help market your business when the you feel there is no hope.
Here’s a brief summary of his amazing story:
- Trapped in snow cave for 14 days while scaling Mt Cook in 1982…the highest mountain in New Zealand.
- Lost both legs to frost bite while trapped in the snow cave. He was barely alive when rescued.
- Broke one of his artificial limbs during his ascent of Mt Everest.
- His expedition raised several hundred thousand dollars for a Cambodian center that provides rehabilitation for landmine amputees, polio victims and other disabled people.
Lessons learnt
1. Become an expert
You have no excuse not to become an expert in your own field of business especially when all your faculties are intact.
2. Achieve anything
You can achieve anything even if you think you are handicapped. You just need to put your mind to it. ie if you think you don’t have the experience or the tools to succeed, passion, persistence and determination will allow you to achieve your goals.
3. Overcome obstacles
When building your business you will encounter numerous road blocks. Instead of quitting, simply see these obstacles as stepping stones to victory.
4. Make a difference
Try to make a difference in other people’s lives by helping them achieve their goals. It’s easy to become self indulgent, but if you give back to others your business will prosper and you will feel better about what you have accomplished.
Marketing is the life blood of your business. Therefore it’s imperative to never give up even when the going gets tough. Most businesses fail within the first five years. If you apply the points mentioned above, you will have a greater opportunity to build a successful business.
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