Ezinearticles now includes the CTR statistic in your article reports. It measures the effectiveness of your articles by viewing the percentage of people that clicked on the links within your article or resource box. The more clicks you receive the higher your percentage.
One of my articles titled 7 Ways to Get Backlinks to Your Website received 85 views and 3 clicks with a CTR of 3.5%. This metric will change over time as more people read the article.
Comparison of Per Per Click CTR with Article CTR
With Pay Per Click (PPC) ads 1% is considered a good CTR. This means you receive 1 click for every 100 people viewing your ad (impressions). If your articles get higher CTRs than 1% it means your articles are more effective than PPC ads.
You should aim for a CTR of 2-12% or more. If it’s higher your articles are being more effective.
3 Ways to Improve the Click Through Rate (CTR) of Your Articles
1. Create an attention grabbing headline
Your headline is what visitors read first. If they find it interesting enough they’ll read the rest of the article. It should include what the article is about and how will it benefit them. That’s why the title “How to win friends and influence people.” is one of the most famous. It tells you what the article is about (how to win friends) and the benefit it brings (influence people).
2. Write what you promised in the headline
Create several bullet points in the article body that expands upon your headline so it keeps the visitor’s interest. Split up your content into short paragraphs to make it easy to read.
3. Create a compelling resource box
Your resource box is where you offer your product or service. To receive the most clicks offer a sample of one of your products. It could be a free report or software. Make sure it contains a lot of value so your visitor will want to receive more of what you have to offer.
4. Include anchor text
You’re allowed 2 links in the resource box. One should be the full web site address and the other hyperlinked text (anchor text). Both should link to the same location. If your article gets placed in an ezine the full URL will be seen whereas the anchor text won’t. Including the anchor text in your original article helps get it ranked in the search engines.
Test different resource boxes to see which one receives the highest CTR. By improving your CTR you’ll have a greater potential of making more sales from your website.
Proofread your article before submitting it for publication. Grammar and spelling mistakes will turn off your readers.
Also read Article Marketing Metrics
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