You’ve probably read those emails that guarantee your web site will be in the top 10 sites of Google, Yahoo or MSN or will submit your site to 250 directories.
My suggestion is to stay away from those offerings. You will be throwing your money away.
Why you should not use automatic website directory submission tools?
1. No control
You have no control what directories your web site will be submitted to. It may get submitted to a web site that is not related to the subject matter of your web pages.
2. Incorrect categories
If your web site is submitted to the wrong category it may not qualify for entry. If this happens with hundreds of directories you will lose money and be disappointed.
3. Incorrect titles and descriptions
Most website directories use different criteria for the titles, descriptions and anchor text to be submitted. ie Your website could be rejected if you enter 220 characters for the description but it only allows 120. Manually submitting your web site will prevent this from occurring.
4. Access to more directories
Many directories require a user name and password to prevent automated submissions or you use captcha forms where you need to enter specific letters or numbers. This is to filter out submissions from automated software. Manual website directory submissions will guarantee you get listed in these directories.
Benefits of Manual Website Directory Submissions
1. Get One way links
Submit to those directories that only require one way links. Avoid directories that require a reciprocal link unless it is directly related to the content of your site.
2. Boost link popularity
Obtaining high search engine rankings depends on the quality and quantity of links pointing to your website. Concentrate on high quality directories to get backlinks. If you can afford the cost, submit to some of the paid directories such as business.com, yahoo.com because these are viewed as trusted sites.
3. More web traffic
Select the directories that have the highest amount of traffic first. You achieve this by checking their page rank, alexa status, search engine rankings and number of backlinks. Continue submitting to directories that are less popular depending on the amount of time you have.
Tips
Manual website directory submissions is a time consuming task. Make a plan how many directories you want to submit to, then set some time aside each day to work through them all. You may not see a significant increase in your web traffic immediately because it takes time for your site to be reviewed and included in each directory.
Check the website statistics from your web host every few weeks so you can monitor the increase in traffic and where it is coming from.
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Thanks Onita!