Comments on: Benefits of Understanding Negative Keywords http://www.drostdesigns.com/benefits-of-understanding-negative-keywords/ Web Site Design, Hosting and Marketing Tips and Tricks Sun, 07 Sep 2008 14:11:52 +0000 http://wordpress.org/?v=2.5.1 By: free workout videos http://www.drostdesigns.com/benefits-of-understanding-negative-keywords/#comment-30920 free workout videos Fri, 27 Apr 2007 13:57:35 +0000 http://www.drostdesigns.com/benefits-of-understanding-negative-keywords/#comment-30920 i just started a campaign in a very competitive market in the east coast, primarily using phrase matched, and I input a very long list of negative keywords into the campaign. I shudder to think how low the ctr would have been otherwise. At only $10 budget, it is very important to narrow your audience. i just started a campaign in a very competitive market in the east coast, primarily using phrase matched, and I input a very long list of negative keywords into the campaign. I shudder to think how low the ctr would have been otherwise. At only $10 budget, it is very important to narrow your audience.

]]> By: Doug http://www.drostdesigns.com/benefits-of-understanding-negative-keywords/#comment-17862 Doug Tue, 13 Feb 2007 17:03:09 +0000 http://www.drostdesigns.com/benefits-of-understanding-negative-keywords/#comment-17862 That is a really useful tip!!! I have a friend who is big in AdWords and I can't wait to tell her about it. Another AdWords tip, slightly off-topic, is the use of common misspellings. Not applicable to everyone, but if you have keywords for which there are common misspellings (e.g. words that have double consonants), then using them in your campaign has two advantages: - It is probably much cheaper per click - There is a chance that you will be the only sponsored site that comes up, making it more effective That is a really useful tip!!! I have a friend who is big in AdWords and I can’t wait to tell her about it.

Another AdWords tip, slightly off-topic, is the use of common misspellings. Not applicable to everyone, but if you have keywords for which there are common misspellings (e.g. words that have double consonants), then using them in your campaign has two advantages:
- It is probably much cheaper per click
- There is a chance that you will be the only sponsored site that comes up, making it more effective

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