Web Design Discussion

I often get a call from a person or company that wants to build a web site for their business but doesn’t truly understand all the benefits of having one or what it will take to get one built. They sometimes think it will only take a few clicks of the computer keys and “voila” out pops a web site. They then expect it to be no more than a few hundred dolllars.

Top 10 Benefits to Build a Web Site for Your Business

1. Replace yellow page ad

Last winter I went online to find a snow removal service in my local area. I searched the web but found nothing so I had to resort to the good old yellow pages. If a savvy business owner had built a web site for snow removal service he would have got my business.

People who have internet access (which is just about everyone these days) tend to use the web to find services in their local area. It’s much easier and faster to enter a keyword in the search engines ie “snow removal” than to wade through your local phone book.

2. Cost effective

A large yellow page ad will cost you hundreds of dollars with renewal fees due every year. A web site may cost you more upfront but the only recurring yearly fees are domain name registration and web hosting.

3. Attract new customers

Computer and cell phone users what to find information quickly these days. They don’t want to spend time going through a thick phone book to find your business. A business web site will help them to quickly find you on the web.

4. All information in one place

A web site allows you to include lots of information about your business ie photos, testimonials, contact information, prices, staff profiles etc. You can’t fit all this information in a yellow page ad. The larger the ad the more it will cost you.

5. Stay ahead of your competitors

Most of your competitors may not a web site, therefore you will receive customers that use the web for business searches.
If your competitors already have a web site, then make sure yours is the most appealing ie has lots of information and ranks high in the search engines.

This entry was posted on Wednesday, September 19th, 2007 at 9:55 am and is filed under Web Design . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.