Web Design Discussion

The desire of most website owners is to gain first page rankings on Google, Yahoo and Bing. Some think that just building a website and uploading it to the Web will guarantee it will immediately appear when someone enters their primary keyword in the search box. More savy website owners know you not only need to optimize your website but also need an ongoing backlinking strategy to see your rankings grow over time.

3 Tips For Creating Your Backlinking Strategy

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You’ve probably seen offers saying something similar to “100 edu backlinks for $50″ or offering software that promises you a No 1 ranking on Google with automated backlinking software. The question is…

Should you buy backlink packages or automated backlinking software?

Most websites owners know they need backlinks to improve their rankings. The problem is they don’t have time or the energy to engage in conversations on blogs, forums and social media sites in their niche so they opt for an easy way….automated backlinking.

What is automated backlinking?

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In my previous article I discussed the benefits of backlinks but did not explain how to build them. If it’s not done correctly your website could be penalized by experiencing a drop in search engine rankings.

How not to backlink

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How do backlinks affect search engine rankings?
Are all backlinks created equal?
How does link building affect traffic generation?

Just building a website and hosting it on the net doesn’t guarantee you’ll get any traffic. In fact you won’t generate any traffic if you don’t market it. Besides optimizing your web pages (called on page optimization) one of the most important factors for gaining high rankings is how many links point to your website from other web properties. Links can be compared to votes. The more votes (or links) your site receives the more popular it becomes with a resulting increase in rankings.

Are all backlinks created equal?

The short answer is no. High quality links carry more weight than low quality ones. For instance a link from CNN would carry more weight than a site that has just come online because CNN has 1000s of links already pointing to it and is constantly adding new content. Getting high quality backlinks may take more time to acquire however they will boost your rankings faster and higher than low quality links.

Top 7 benefits of backlinks and their importance

1. Increase search engine rankings

When you first build a site it starts off with zero backlinks and won’t be found in the search engines. If you consistently build backlinks to it over several months your website will not only be indexed by the search engines but it’s rankings will increase. If you want to outrank competitors sites get more links than them.

2. Traffic generation

If you get a link from a website or blog that receives thousands of visitors a day some of those will be redirected to your website. If your site ranks on the first page of Google it will receive much more traffic than if it’s on the second or third page as most people don’t search further than the first page for information.

3. Generate sales and/or subscribers

More traffic increases the potential for generating sales. This is why you need to start a link building campaign for your website. As the quality and quantity of your links increase so will your sales and subscriptions. Keep in mind you still need to convert visitors into customers. Gaining more traffic won’t guarantee sales if you have weak web copy.

4. Become recognized as an authority in your niche

As you attract more backlinks the popularity of your site will increase. Instead of looking for backlinks webmasters will naturally want to link to your website because you’ve established yourself as an authority in your niche. For example if your site is about worm farming it could become the “go to” site for anything related to that subject.

5. Increase Alexa ranking

Alexa is a search engine that shows where your site ranks out of all the sites in the USA and the world. It also provides traffic statistics. If you rank within the top 100,000 websites on the net you’ll have reached a great milestone. Webmasters will often check your Alexa ranking before they link to you.

6. Sell advertising

When your website attains high rankings and receives lots of traffic you begin receiving lots of offers from other website owners. One of these is to advertise on your site. This could be in the form of a a banner or a link. The banner could promote a product while a link would help redirect some of your visitors to their website plus improve their rankings (because they receive a high quality link). If you do accept advertising offers only accept ones related to your niche.

7. Joint ventures

These are website owners who want you to help promote their product. They’ll often offer you a commission in exchange for promoting their product on your website. Avoid doing joint ventures with unrelated products and make sure you both agree on the terms before you begin a promotion.

The key to building a highly effective link building campaign is to build the number and quality of links constantly and consistently. Your rankings will increase over time as Google and the other search engines index new links.

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Build High Quality Backlinks To Your Website Using These
Highly Effective Article Marketing Strategies

To achieve high search engine rankings you need to get lots of incoming links pointing to your website from other websites. The quality, quantity and variety of links determine how high your site will rank.

Should you just focus on getting inbound links or get outbound links as well?

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Have you been using Yahoo Site Explorer to analyze the backlinks of your competitors?

Have you been using this link analysis tool to check the new backlinks to your own site?

I’ve been using Yahoo Site Explorer for several years as a reliable link analysis tool however Yahoo has announced it is shutting down their SEO Tool as a result of the Yahoo! and Microsoft Search Alliance

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Content and links is the primary focus of search engine optimization specialists. Adding new unique optimized content is essential for building more entry points to your website from the search engines. Building links to that content is essential for it to be found by your readers. If you want your content to be found by people entering your main search phrase in Google or another major search engine the content must rank on the first or second page.

So how do you know if your links have been indexed by the search engines?

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Want to generate more traffic to your website?
Want to increase your rankings in the search engines?
Want to get more sales and/or subscribers?

Build Quality Backlinks to your website is the answer to these 3 questions. Backlinks are seen as votes for your website. The more votes your website receives the more popular your it becomes. All links are not created equal. The number and quality of links pointing to your website will determine its rankings. For example a link from a brand new website carries much less weight than a well-established site. Links from unrelated sites have less value than links from similar sites in your niche.

7 ways to build quality backlinks

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If you want to improve your search engine rankings and gain more web traffic you need to build a quality links program. If done incorrectly your site may get penalized and result in lowered rankings. The number and quality of links pointing to your website make a huge difference.

Benefits of building a quality links program

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Most website owners spend their link building efforts on their home page because that’s what most visitors see first. This is a big mistake as often visitors also enter your site from other pages. If these pages don’t rank well you are leaving a lot of traffic on the table. You need to build links to all internal pages to multiply your traffic potential.

Importance of building links

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