How to Choose A Domain Name That Best Represents Your Online Business

choose a domain name

One of the most difficult decisions to make when starting a online business is choosing a domain name that best represents your company.

There are 2 ways to go:

  1. Brandable Domain Name
  2. Keywords Within Domain

Let’s look at the pros and cons of each:

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Responsive Web Design vs Dedicated Mobile Website

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In my previous article I discussed what is responsive web design and its benefits. Even though Responsive Web Design (RWD) is probably the easiest and least expensive way to create a website that displays correctly across all devices (ie desktop computers, tablets, smart phones) there are circumstances where creating a separate website makes better sense.

Disadvantages of Responsive Web Design (RWD)

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Responsive Web Design: What Is It and What Are Its Benefits?

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No longer are people just accessing websites from desktop computers. With the explosion of smartphones and tablets people are now surfing the web from a multitude of different devices. They want to have access to information from anywhere at anytime. This means website owners must create a mobile version of their current desktop website if they wish to appeal to a wide audience. If not they’re missing out on sales and or subscribers.

What is Responsive Web design?

Often referred to as RWD, it’s where your website layout adapts to the viewing environment whether it is a desktop computer, tablet or mobile phone. For example the Boston Globe is a good example of a responsive website that can be displayed on multiple devices.

Here is an overview of Google’s recommendations

1. Google recommends webmasters follow the industry best practice of using responsive Web design, namely serving the same HTML for all devices and using only CSS media queries to decide the rendering on each device.

2. If responsive design is not the best option to serve your users, Google supports serving your content using different HTML. The different HTML can be on the same URL (a setup called dynamic serving) or on different URLs, and Googlebot can handle both setups appropriately if you follow our setup recommendations.

Top 7 benefits of responsive web design

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12 Things Every Small Business Website Needs To Include In Its Design

small business web design

Recently I spoke with a friend who runs a retail gift shop inside a mall. He told me his sales were down because many people search for the same gifts online. He would often spend time answering questions from new customers only to have them leave and purchase the item elsewhere. He’s wondering if he’ll be able to keep his store over the next few years.

I suggested to put his store online by designing a small business website. This way he can offer the same products online that he currently sells in his retail store.

Here are 12 things every small business website needs to include in its design:

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Critical Considerations For Killer Web Design

killer website design

Some people think that throwing up any type of design for their website will be sufficient to start a successful online business. They are greatly mistaken because your website should reflect the business you’re trying to promote. Before you even begin the design certain questions should be asked.

Will your website be personal, professional or for pleasure?

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How To Find a Professional Web Designer In 7 Steps

maryland web designer

Your website is the first impression a visitor gets of your business so if it doesn’t look professional, loads slowly or is hard to navigate your visitors will go elsewhere. The website you got designed several years ago may now be outdated and in need of an overhaul.

So how do you find a professional web designer?

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Top 12 Questions To Ask A Web Designer Before Building Your Website

Your website is the very first thing visitors see before doing business with you so you need to find a professional web designer who will design a website that reflects your business. The first impression visitors get of your site will either inspire them to contact you or click away to one of your competitor’s websites.

Top 12 questions to ask a web designer before building your website

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How to Choose a Web Designer: Step-By-Step

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So you decided to get a professional website designed for your business but don’t know what to look for and where to find a web designer that will meet your needs.

Here are the 10 steps for sorting through the process of choosing a web designer.

1. Know the purpose of your website

Is the goal of your site to display information (informational website), sell products (e-commerce website) or to generate new leads (landing page)? Knowing this information before you call a web designer will speed up the hiring process.

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Why Hire A Web Designer?

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Why hire a web designer when there are free pre-made templates or website building software available on the Net? Wouldn’t one of these free options be sufficient for your needs? Won’t it save you time and money?

Let’s look into this topic more deeply.

Here are the top 7 reasons why you should hire a web designer?

1. Design a website that reflects your business

Designing a website that reflects your specific business helps differentiate it from your competitors. For example if you specialize in dog training your website may include a matching logo, background, images and copy that reflects everything about dog training.

2. Place your trust in an experienced professional

When you need your car repaired would you prefer to hire a professional who works on them everyday for a living or ask your do-it-yourself neighbor to repair it? When you hire a professional web designer you benefit from his or her years of experience. He knows what elements go into creating a profitable website and have the confidence to get any of your questions answered.

3. Save time

A professional website contains many parts so hiring a web designer enables you to quickly and easily pull them all together. Some of these parts include:

  • Select the correct domain name
  • Design graphics that match your business
  • Optimize your web pages for the search engines
  • Optimize your images for the web
  • Make sure your site is mobile friendly
  • Make sure your website displays correctly in all browsers
  • Display web page information so it’s easy to read
  • Create web pages that load fast
  • Create clean html code

If you purchase a pre-made template you don’t know what you’re getting. For example it may not display correctly in all browsers because it contains bloated code or the pages load slowly because the graphics are not optimized for the web causing impatient visitors to click away to your competitors’ sites.

4. Save money

There are many technical details included in building a website. You may think you’ll save money by building it yourself, but if you’re not technically inclined (know HTML and CSS) you’ll waste a lot of time and money getting your page to function correctly. A professional web designer will save you a ton of time because he has the knowledge, skills and experience to design, build and test your website.

5. Receive ongoing maintenance

Maintaining your site on a regular basis is a necessity if you want it to function smoothly 100% of the time. For example you may want to change images, install a script, add an e-commerce section or maintain security updates to prevent it getting hacked.

If your website gets hacked it can be a nightmare to restore it back to it’s original state. When you hire a professional web designer he’ll be able to diagnose any problems and offer solutions.

6. Utilize the latest design technologies

The web is constantly changing. A website designed several years ago may no longer generate sales because visitors are turned off by it’s outdated design, slow loading pages or lack of interactivity. Current web designers need to constantly keep abreast of changing technologies so they can implement them in their clients’ designs.

For instance several years ago static HTML pages were sufficient to market your products on the Net however nowadays websites need to include interactive elements (ie social media elements) so the owners can interact with their visitors.

7. Stay ahead of your competitors

Designing a professional website will give your business the edge that no pre-made template can provide. It will be viewed by thousands of people around the world therefore you want it to reflect what you want the world to see. A pre-made template may seem cost efficient and easy, but in the long run, it’s more beneficial to your business to hire a professional web designer.

Want to Hire a Professional Web Designer?
Visit: Maryland Web Design

Watch Why Hire a Web Designer on YouTube

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Professional Web Site Redesign
What Clients Should Expect from Web Designers
How to Plan a Website – 7 Frequently Asked Questions
Top 12 Web Design Mistakes and How to Correct Them

How to Reverse Engineer a Competitor’s Website to Outrank Them

If your website doesn’t rank on the first page of Google or any other search engine you’re not going to receive much traffic unless you use some other traffic generating method such as pay-per-click advertising, video marketing, solo ads, etc. Since search engine optimization is a powerful free method to gain high rankings let’s look at what it takes to reverse engineer a competitor’s website so you can use the same methods they used to gain high rankings and outrank them.

The 2 major factors that contribute to high rankings are:

  1. 1.On-page optimization
  2. Off-page optimization

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