Web Design Discussion

One of the main sources of marketing my web sites I’ve used throughout the years is writing articles, then submitting them to an article directory, ezine publishers, blogs, plus including them on my own web site. One of the main article directory sites is ezinearticles.com which in my opinion has become the gold standard for all other article directories. This is because they are constantly trying to improve the standards for publishers to submit their articles.

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By applying negative keyword matching to your Google AdWords Campaigns, you can reach more targeted customers, reduce your cost-per-click (CPC), and increase your ROI (return on investment). This is particularly useful when the keyword phrases in your ad campaign are broad- or phrase-matched.

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To read points 1-8 visit:

Top 12 Ways to Market Your Blog and Increase Web Traffic

9. Syndicate your content to other sites

Include icons on your blog that will easily enable visitors to subscribe to your RSS feed with their feed readers.

Here are 3 other ways to syndicate your content to other sites:

Increase web site traffic with JavaScript syndication

Increase web site traffic with PHP syndication

Increase web site traffic using an iFrame

Web traffic will increase in proportion to the number of sites that carry your content. If a heavy traffic site syndicates your content you will see a large boost in traffic.

10. Optimize your blog design.

Customize the design of your blog by enabling permalinks

This displays the title of your post in the URL of that post (as seen in the above URL.) If you integrate searchable keywords
in your title it will show up in the URL. These URLs help your blog get good rankings in the search engines.

Create a Google Site Map

A Google Site Map helps search engines index your content because it will spider links to all the pages in your blog.

12. Answer your blog comments

Enable your blog to receive comments. Be sure to answer the comments people leave at the bottom of your post because you respect the time they took to reply. It will help you to create online friends and partnerships which ultimately will result in more traffic.

Tips

If you are consistent in adding quality content, marketing it to online publishers and build relationships with other sites
you will see a continuous increase in your web site traffic.

How to Create an iFrame on Your Web Page

1. Create a new HTML file, place some content in it and save it as “newpage.html”

2. Create another HTML file and call it “holdingpage.html”, and include the following syntax within the .. tags of this web page.


<iframe src="newpage.html" width="600" height="800"
frameborder=”0″ scrolling=”auto” name=”myInlineFrame”></iframe>

<a href=”http://www.yoursitename.com” target=”_blank”>
http://www.isitebuild.com</a>


This places newpage.html inside the floating frame….holdingpage.html. The text for non-compatible browsers is for those folks with web browsers that can’t process iframes…they can’t see the frame.

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Site owners are always looking of new ways to create fresh content for their sites. This is because fresh content gets spidered by the search engines and also keeps your visitors coming back.

My previous articles discussed how to syndicate your web content using RSS (really simple syndication) or Javascript.

An iFrame is another great method to syndicate your own content.

Definition of an iFrame

This is an inline frame that you can embed within a web page. It’s a window placed inside your web page that can include
content from another web site. The content is actually contained in an external web document.

Benefits of an iFrame for Content Syndication

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If you want to provide fresh content for your web pages automatically
consider purchasing a copy of RSS Content Builder.

8 Top Benefits of RSS Content Builder

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Here are the steps to automatically create a content feed for your web site using PHP Syndication.

1. Create a web page where you want the syndicated article to be published. Alternatively choose a web page that you have already created.

2. Copy and paste the line of PHP code below into the body of your web page (where you want the headlines to appear.)


<? include('http://www.isitebuild.com/includes/syndicate.txt'); ?>


3. Upload the syndicated web page to your server.

That’s it!

Now you can automatically receive my new article headlines on your site every time they are updated. You can now offer fresh high quality content to your site visitors without having to do anything yourself.

(If you wish to carry the automatically updated article headlines on your site, please send me your URL and site name so I can add you to my list. You may receive some extra web traffic by taking advantage of this opportunity).

Conclusion

PHP Syndication and RSS Syndication are the 2 best methods for seach engines to spider content on your web site.

1. Copy the content you want syndicated into a separate file and save it as syndicate.txt. It can be named with any extension ie .txt, .html, .php, .shtml

2. Place this file into an includes folder and upload it to your server.

3. Insert the PHP includes file below between the body tags of the web page/site
where you want your content to be displayed.


<body>
<? include(’http://www.domainname.com/includes/syndicate.txt’); ?>
</body>


4. Name the web page with a .php extension (ie syndicate.php)

Web pages using php syndication must use .php as an extension ie syndicate.php. If they use .txt, .html, .htm the page will not load and the syndicated content will not appear.

Tip

How to edit the .htaccess file for non-php web pages.

If the syndicated site only has web pages ending in .html or .htm edit the .htaccess file by inserting this code:

AddHandler application/x-httpd-php .php .htm .html
AddType application/x-httpd-php .php .htm .html

Make sure you upload the .htaccess file to the server.

Now any web site that has pages ending in .htm, or .html will be able to syndicate your web site content.

5. Upload the syndicated web page to your server. The syndicated content from your site will now appear on their site.

You can use the same php code on pages within your own site if you want your article headlines to appear there also.

My next post will discuss:

How to Syndicate My Article Headlines on Your Web Site With PHP Syndication:

Syndicating your web site content using PHP includes is a great way to increase traffic to your web site because you are multiplying your content all over the Web for others to view.

Benefits of PHP Syndication

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How to Prepare Your Content for Javascript Syndication

* Precede each backslash ( \ ) with another backslash: \\
* Precede each apostrophe ( ‘ ) with a backslash: \’
* Replace the word: script
with: scri’ + ‘pt wherever it occurs.
(This is to prevent browsers from misinterpreting the word “script” as JavaScript that must be executed independently.)
* Begin each line with: document.writeln(’
* End each line with: ‘);
* Save the file with a .js file name extension.
* Place it on your server in a location where your browser can access it (type the file’s URL into your browser to test).

The JavaScript Method of Syndication

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