How To Create A YouTube In-Stream Videos Ad Campaign Inside Google AdWords

  • What if you could generate 100s of views or clicks to
    your video or landing page in just one day?
  • What if you only had to pay as little as 1 cent per view?

In-stream video ads or Trueview ads as they are sometimes called allow you to play your video before somebody else’s video. You only pay when someone watches your video ad for 30 seconds or if they engage with it.

Here’s how to create a YouTube In-Stream
Video Ad Campaign Inside Google AdWords

Watch the video below…

  • Log into your Google AdWords account by going to adwords.google.com
  • Where it says “All Campaigns” click the drop down
  • Select “Video Campaigns” then scroll down to the red box
  • Click the drop down
  • Click “video” for “video ads on YouTube and across the web”
  • Put your campaign name in here..I’ve got “Campaign 10”
  • Budget..I’m going to put $5.00 per day
  • Because I’m doing an in-stream video ad I unclick “YouTube Search” and unclick “Videos on Google partner sites”
  • Then you can also select “countries and territories”
  • I’m going to leave it as is but you can select United States or you can put in even your own town here if you just want to target a specific town or city
  • Languages..leave it as English but you can choose any language if you’re from a different country
  • Devices…I’m going to leave it at “advanced mobile and tablet options”
  • You can also schedule your ad and “ad delivery” I’m going to leave it as “Optimize for views” but you can also optimize for conversions or rotate evenly
  • Once you’ve done that click “Save and continue”
  • Now you’ve got to create an ad group
  • Before this was called “targeting groups” now it’s called “ad groups”
  • So give your ad group a name..I’m going to leave it as “Ad group #1”
  • You put your video URL in there and as soon as you put that in there it’s got “Video ad type” “drive views, awareness, or conversions”
  • And you can choose your video ad format which is “In-stream” or “In-display”
  • In this case I’m going to choose In-stream
  • You put your display URL in there..this is the
    website address that appears in your ad
  • This can also be a video or your YouTube channel trailer..
    here’s my landing page
  • It’s got 3 characters too much so I’m going to remove the www. and http
  • Then for the final URL..this is the landing page where people
    go after clicking your ad
  • It could also be your YouTube watch page or your channel URL
  • In this case I’ve got my landing page
  • You can also select a companion banner
  • I’m just going to use the auto generated image
    from the videos in the channel
  • Then give your ad a name..so I’ve got “Video ad 1”
  • The maximum cost per view (MPV)…this is the maximum you wish to pay
  • They are suggesting 5 cents to 20 cents
  • In this case I’m going to just put 1 cent
  • As soon as you put that in there it will give you an estimated reach over here so I get 400-500 views with a predicted budget spend of $5.00
  • For Targeting you can do demographics..in this case you can choose male or female, unknown
  • I suggest you leave this as it is..once you get the campaign
    going you can also adjust this
  • Leave Interests as they are
  • You can also narrow your targeting..in this case you can choose Keywords, Placements..this is the videos that play before your video ad
  • Remarketing..these are remarketing lists of people that you’re targeting and topics but we going to leave it as is
  • Then we are just going to save the ad group
  • Click “save ad group”
  • Currently my ad is under review
  • This might take an hour or 2 for AdWords to approve it
  • The name of your campaign will show up in the left side
    here under video campaigns

And that’s all there is to it.
Now you know how to create a YouTube In-Stream Video Ad Campaign Inside Google AdWords.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

YouTube Video Ads…How I Got Over 100 Views To My Video For Free

  • Did you know that you only pay for your video ad if somebody watches it for 30 seconds or engages with it, whichever comes first?
  • If someone skips your ad before 30 seconds you don’t pay a cent.

This means you won’t waste money for people that are not interested in your business. It allows you to maximize your budget by delivering the right message to the right people at the right time.

Watch the video below for an example…

  • Here’s an in-stream video ad that is playing before my own video
  • If I click on the links in the ad then the advertiser will pay for their particular ad.
  • If I choose to skip the ad by clicking “skip” within 30 seconds they don’t pay for the ad but if I watch the ad for a full 30 seconds then they will pay for the ad
  • Here’s a video ad campaign where I received more views than what I paid for…
  • I received 1533 impressions. An impression is counted each time your ad is served on Google’s ad networks such as Google.com or other publishers sites, applications.
  • Even though it says I got 434 views in Google AdWords when I checked my video it says I got 685 views
  • That means I got over 100 views for free
  • These people are probably the ones that skipped my ad so I didn’t have to pay for it
  • I got a view rate of 28.31%. The view rate is the number of views your Trueview video ad receives divided by its number of impressions which is 1533.
  • The average cost per view (CPV) was only 1 cent however I paid less than that because I got a 100 free views
  • The total cost was $5.11 cents
  • I had 11 earned views. An earned view occurs when someone who views your ad and then watches another video or videos in a linked YouTube channel within 7 days of the ad view. These additional views are earned views, but you won’t be charged for them.

Now you know how to get YouTube video views for less than 1 cent
per view. You only pay when people actually watch your ad.

If you want to learn how to set up your first video ads campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

Why YouTube Video Ads Work Top 5 Reasons

Do you want to rapidly build an audience?
Do you want to get cheap laser targeted traffic?

YouTube Video Ads enable you to drive an avalanche
traffic to any landing page, video or website.

Here are the top 5 reasons why YouTube Video Ads work…

Watch the video below…

1. Only pay when people watch your video

With YouTube video ads you only pay only when somebody actually watches your video. You don’t waste money advertising to people that are not interested in your business.

2. Reach your ideal customer

YouTube video ads enable you to zero in on the right people who they are, where they’re located and what they’re interested in. For example you can target women aged 18-34 who are interested in traveling.

3. Show up across multiple devices

25% of all YouTube views originate from a mobile device. YouTube Video Ads will enable you to reach them whether they are on a smartphone, tablet or computer.

4. See what’s working

YouTube’s free Analytics tool will help you to understand who’s
watching your ads and how they’re interacting with them.

5. Build a following

Your video ads will attract 1000s of views, new channel subscriptions and create opportunities to communicate with your customers.

That’s it!
Now you know the top 5 reasons why YouTube Video Ads work.

If you want to learn how to set-up your first Video Ads Campaign or receive advanced training then download my video ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

Video Ad Campaigns Merge With Core AdWords Interface – 5 Things You Need To Know

Did you know that YouTube Advertising Campaigns have
now merged with the core AdWords interface?

No longer do you have to go to a special section within AdWords to create and mange your video ad campaigns. No longer do you have to jump back and forth when optimizing across different campaign types. You’ll also save a ton of time working on different campaign types with the bulk management tools.

Here are the 5 things you need to know about the new AdWords Interface….

1. Campaign type selector
In the top left corner, you can find the campaign type selector. This is useful to see only campaigns of a certain type. For instance, selecting “Video” gives you a view of your campaigns.

2. Ad group creation
Targeting groups are now replaced with ad groups. Every ad group will have either an in-stream or in-display format. Though each ad group has only one format, campaigns can have multiple ad groups so you can still run both in-stream and in-display ads in the same campaign.

3. Bulk edits
You have a ton of options designed to help you manage, optimize, and report on accounts with lots of campaigns. For instance, bulk editing lets you modify information for multiple campaigns at once – directly from the use interface and bulk uploads let you download a snapshot of your campaigns, make changes at the same time

4. Filters
Now have the ability to filter your results to isolate things like campaign name, label, cost, and conversions.

5. Creating remarketing lists
Video remarketing is now in the AdWords shared library and YouTube account linking is in the linked accounts section. You’ll also be able to see analytics for your video ads within the new “Videos” tab, and manage your targeting within the “Video targeting” tab.

To upgrade, login to your AdWords account, go to “all video campaigns” click on the Upgrade Center link to easily switch over all your campaigns in one fell swoop.

If you want to know how to set-up your first Video Ads Campaign then download my cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

Related Videos
How Much Does Advertising On YouTube Cost?
Should You Buy YouTube Views Using AdWords To Increase Rankings – Case Study
YouTube Video Ads Top 10 Best Practices
How To Create An Effective In Stream Video Ad
How To Advertise Your YouTube Channel And GET More Subscribers FAST

Click here to subscribe to my YouTube Channel to
receive more Video Tutorials every week.

Should You Buy YouTube Views Using AdWords To Increase Rankings – Case Study

Several months ago I tried to rank a YouTube video on the first page of Google for the keyword phrase “Web Design Salisbury MD” Since the keyword phrase was not a really competitive one I thought it would be relatively easy to get it ranked.

After optimizing the title, description and tags and submitting to social bookmarking sites it ranked on the first page of Google videos but was no where to be found in Google search. After setting up a video ads campaign on Google AdWords it jumped to No 1 on Google.

Here’s how I set-up my video ads campaign

I started the campaign on August 17th and I didn’t get any views until August 20th where I got 796 views and August 21st I got 3,752 views and stopped the campaign on August 22nd and got no more views.

Here’s my video ad…
Professional web design,
Get a custom designed website,
Increase traffic, leads and sales

I got 4,548 views
I got a view rate of 24.62%
Average cost per view only 1 cent
And I paid a total cost of $58.52
49 clicks and a click through rate of 0.27%

Here are my campaign settings…
I set a budget of $5.00 a day
I targeted all languages and all countries and territories
For the ads I set up an in-stream ad and an in-display ad
For the in-stream ad my display URL is my website as well as the final URL is also my website

For my in-display ad I just set up the headline , description. second description. You can set it to your channel page on YouTube or the video watch page on YouTube which is what I did.

That’s it!

Keep these important things in mind when
setting up your video ads campaign..

1. Make sure you’ve optimized your title, description and tags.
2. Set up both in-stream and in-display video ads
3. Set your daily bid amount to $5.00 a day and
your maximum cost per view to 1 or 2 cents
4. Wait several days to see an increase in your rankings.
5. Rankings will vary depending on your niche.That’s it!

Now you know how to get first page rankings on
Google by setting up a video ads campaign.

If you want to know how to set-up your first Video Ads
Campaign then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

Related Videos
YouTube Video Ads Top 10 Best Practices
How To Create An Effective In Stream Video Ad
How Much Does Advertising On YouTube Cost?
How To Advertise Your YouTube Channel And GET More Subscribers FAST

Subscribe to my YouTube Channel
to receive more Video Tutorials every week.

Video Drill Review and Demo – Creative Profitable Video Ads Campaigns

Do you want to know how to get higher click-through rates, lower advertising costs and a higher return on investment (more sales, leads & profits) with YouTube Video Ads Campaigns?

Video Drill Helps You Find the Most Targeted Audiences
on YouTube to Run Your Video Ad Campaigns To.

Watch the video below…

Here are the top 7 most powerful features of Video Drill Software:

1. Video & Channel Dashboard
Build up targeted audiences from different keyword
combinations which can be exported with 1 click.

2. Keyword Search Module

Video Drill allows you to find keywords searched by users on YouTube, where as doing so manually only provides keywords from Google. Again, providing more targeted search results relative to video advertising.

3. Video Search
Finding video URLs to target is time consuming. Picking out video URLs one by one and building up 100 links can take hours. Video Drill allows you to generate a targeted list of videos of any size in a few clicks. These are called Target Groups.

4. Channel Search
Just like “Video Search”, this module allows you to search channels to target on YouTube. Grab all the video uploads from one channel in one click, or create full channel lists that can be targeted in an ad. Saving time and going the extra mile. These are called Channel Groups.

5. Advanced Filtering System

Unlike any other targeting software, Video Drill has an additional filtering system built in to help narrow down to the most targeted audiences to run ads to.

6. Smart Ranking
Rank your videos by likes, comments, dislikes, like/dislike ratio or channels by the subscribers, views etc, allowing you to find the best videos possible to target within a specific niche.

7. Ad Drill
1 click upload to AdWords. Select a single or multiple target groups from your dashboard and create an ad that can be exported to AdWords in one click.

The problem with manually doing YouTube advertising is you usually have to get the placement URLs (the videos you want to advertise on) one by one. This is painstakingly time-consuming. Video Drill allows users to get as many as they want with a few clicks (not only that, but more targeted videos too).

Get Video Drill NOW at:
http://www.drostdesigns.com/go/videodrill

YouTube Video Ads Top 10 Best Practices

Video ads are a highly effective low cost opportunity to increase visibility, improve branding and generate leads. The most effective video ads are based on a variety of best practices.

Here are the top 10 best practices to get
you started on the right foot….

Watch the video below…

1. Define your audience before you start creating your ad
The more specific you get when targeting your ad the better return on investment. For example only create one targeting group per video.

2. Grab viewers attention in the first 5 seconds
Most ads are watched within 30 seconds so you need to grab the attention of your viewer within the first 5 seconds otherwise you’ll lose them. One way to achieve this is to ask a question at the beginning of your video.

3. Keep your video short and simple
A video ad is typically less than a minute long so don’t try to cram too much information in that time. Instead just focus on one main one point you want to get across.

4. Script your videos
Instead of “winging it” and making a bunch of mistakes, try writing out a script of the content of your video. Avoid reading the script while shooting the video. You can do this by just memorizing one line or 2 so it will sound natural to your listeners.

5. Include a call-to-action
If you want viewers to see your offer or to opt-in to your landing page you have to tell them what to do. To do this make sure you ad your call to action before the end of the video.

6. Optimize your campaign to improve conversions
Start with broad targets, such as “All topics” or “All interests” to let your ads accumulate views and clicks. Once you have data on individual topics and individual interests, then create new targeting groups. Set higher bids for high performers. Set low initial bids such as $0.05 then adjust based on the results.

7. Track your conversions
If you don’t set-up conversion tracking for your ads you won’t know which ad is performing better than the other one. Once you’ve gathered sufficient data then pause the ad that is not performing well.

8. Test different targeting groups
You may discover that the targeting group that you created for your ad doesn’t generate any views or clicks. Instead of giving up try a different targeting group such as keywords, interests or placements.

9. Test different types of ads
Create different video ads to test the effectiveness of different assets. The talking head video that you spent hours filming may not appeal to your target audience. Try creating an explainer video to see if it performs better. You just might be surprised with the results.

10. Add negative targets for your ads
If your your ad is not relevant to a particular topic or demographic, consider adding it as an exclusion at the campaign level.

That’s it!
Now you know the Top 10 Best Practices For Video Ads

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

How Much Does Advertising On YouTube Cost?

  • Did you know that videos improve customers’ understanding of your product by 74%?
  • Every day, approximately 100 million people watch at least one video online, so videos are an incredibly effective way of promoting your product or service.

So how much does it cost to run an ad on YouTube?

Watch the video below…

YouTube advertisers pay per view for their ad. I’ve received views for as little as 1 cent per view. The average cost-per-view ranges from $0.10 to $0.30. All views you receive count toward your overall YouTube views.

On YouTube there are 2 types of ads:

1. In-stream
This is where your video plays before another video.

2. In-display video ad
This is where your video ad appears on the suggested videos beside the video you are watching. You can target viewers by age, gender or location or by the types of videos they like to watch on YouTube.

What Is Cost Per View or CPV?
With CPV you pay when the viewer chooses to engage or watch your video, whichever comes first. Your bid is called your maximum CPV bid, or “max CPV.” You can set your max CPV bid when you’re setting up your campaign.

How Do You Set A Cost For Your Cost Per View Bid?

To set a CPV bid, you set up the highest price that you wish to pay per view when setting up your campaign as you select your targeting groups. Targeting methods that you can select may include — keywords, placements or demographics.

For example if you think it’s worth 10 cents for somebody to view your video, then you can set your maximum cost per view for only $0.10.

For in-stream video ads, you’ll pay a maximum of $0.10 when someone watches your video for 30 seconds or if they watch it to the end, whichever comes first. You won’t pay a cent if they decide to skip the video or drop off within 30 seconds.

Video interactions from your viewers also include clicks on your call-to-action overlay banners, your cards, and your companion banners.

For in-display video ads, you’ll pay a maximum of $0.10 when someone watches your video. You’ll be charged only when viewers choose to watch your ad by clicking on the thumbnail.

How do you decide what Cost Per View bid amount to set?
You can base this amount on the forecasting data that’s displayed when you select targeting settings and your maximum Cost Per View. You can also base this on what you know about your business and the value of your sale. 

For example, if you sell handcrafted model ships for $1,000 each, then that’s probably worth more to you than selling ebooks for $10.00 each. You can set a maximum cost per view of $50 for your handcrafted model ship ads, and a maximum CPV of $1.00 for your ebook ads.

That’s it!

Now you know how much it costs to run an ad on YouTube.

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

How To Advertise Your Business On YouTube Using Video Ads

  • Are you struggling to drive traffic to your business?
  • Have you wasted a lot of time and money trying different techniques?

YouTube Video Ads enables you to tap into the billions of viewers on YouTube so you can drive traffic to your video, landing page, product or service.

Watch the video below…

So What Are YouTube Ads?

An in-stream ad plays before another video so if there is a popular video that get’s millions of views you can play your video before that video and tap into the traffic stream.

An in-display video ad appears beside other
playing videos or in the search results.

How Much Do Video Ads Cost?

You have complete control over your daily budget so you can determine how much you want to spend on your ad. Also, you only pay when someone clicks on your ad. If they skip it within the first 30 seconds or before it gets to the end you won’t pay a cent.

Who Can You Target?

YouTube provides multiple targeting options. For example you can target the age, gender, location, interests, keywords or placements. Placements allow you to play your video before someone else’s video. So if that video get’s millions of views you’ll be able to tap in to their traffic stream.

How Do You Measure The Results?

After you’ve set up your Video Ads campaign you’ll be able monitor the performance of your ad. This means you can adjust your ad at anytime or create multiple ads to see which one works best.

For example you’ll be able to see…

  • How many views and clicks your ad received
  • How much you paid for all your views
  • See where your ad got viewed

Now you how to advertise your business on YouTube
and tap into it’s billions of viewers.

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

How To Advertise Your YouTube Channel To Get More Views And Subscribers…FAST

  • Do you want to add more subscribers to your YouTube Channel…FAST?
  • If you set a Video Ads campaign using Google AdWords you’ll be able to attract viewers and subscribers immediately to your YouTube Channel.

Here are the steps to set-up your first Video Ads Campaign:

Watch the video below…

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  • First you want to link your YouTube account to your AdWords account
  • To do that Google “how to link your YouTube account with Adwords
  • Next log into your YouTube account
  • Click “Creator Studio”
  • Go to channel – advanced and down the bottom you’ll see “link an AdWords account” so I’ve linked a few accounts here.
  • Select the video that you want to advertise
  • Click “video manager”
  • I am going to select this video
  • Sometimes you see “Promote this video” next to your videos in video manager
  • I don’t see it next to this one so you just click on the drop down
  • Click “Promote” or you can go to your AdWords account
  • And here it says “Create a Campaign”
  • Campaign budget..enter Daily Budget
  • Enter $5.00
  • Audience-Select “Everyone”
  • On the right you’ll see estimated views per day and daily budget of $5.00
  • Preview your ads
  • In-stream is where your ad plays before another video on YouTube
  • In-display is where your ad is a thumbnail image and
    text appears near similar YouTube videos
  • Click “next step”
  • So I’ve got the headline “Professiional web design”
  • Description 1 I’ve got…”get a custom designed website”
  • Description 2 “increase traffic, leads and sales”
  • Select a thumbnail
  • Click “next step”
  • Sign in to AdWords
  • Ok I’ve signed into AdWords and I’ve got Review here..
    it says “you’re almost done”
  • Review ad copy, budget. potential reach
  • Targeting Group – Locations
  • Click “Create and launch campaign”
  • It says “not serving yet”
  • It’s under review so it will take maybe a few hours
    or 1 day at the most before it’s approved.
  • If you click on the little pencil icon you can actually edit your ad
  • Click “Yes, I understand”
  • And here you’ve got the display URL which
    is the website address that appears in your ad.
  • The final URL (destination URL)is your YouTube Channel
    or your landing page where people go after clicking your ad.

  • That’s it!

Now you know how to Advertise Your Channel and
tap into the billions of views YouTube receives every day.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.