Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most
responses, and what landing pages and content make the most money for you.
It will pinpoint where your best customers come from and which markets are most profitable. Google Analytics gives you this
through easy-to-understand visually enhanced reports.
Benefits of Google Analytics
Free.
Spend on marketing, not on web analytics.
Sophisticated Analytics.
Google Analytics has all the features you’d expect from a high-end analytics offering. It also provides tightly integrated AdWords
support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.
Easy to use.
Google Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics
professionals expect.
Scalable for any size site.
Google Analytics is a hosted service that runs on the same servers that power Google. From large, high-traffic corporate sites to
small sites, Google Analytics delivers consistent service.
Integrated with AdWords.
If you have an AdWords account, you can use Google Analytics directly from the AdWords interface. Google Analytics also
calculates ROI metrics from automatically imported cost and keyword tracking data, saving you time.
Tracks all campaigns.
Google Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.
Safe.
Google pledges to safeguard the privacy of your corporate data.
New Feature
Site Overlay
Google Analytics displays your website pages superimposed with click and conversion data for each link. Site Overlay doesn’t
require any downloads, and allows you to easily see which links lead to conversions, just by browsing your site.
How to apply
1. You need to submit your name and email address to be added to the interest list for a Google Analytics account. Google will
periodically send invitation codes to selected individuals from the interest list.
2. The invitation code is to create a Google Analytics account.
3. It may take several weeks to receive an invitation.
Implementation of the Google Analytics tracking code
You simply paste the Google Analytics tracking code into each of your website pages and tracking begins immediately.
Here are some examples of companies are already using Google Analytics to track how well their product performs.
Should I use it?
My suggestion is to try it out on some of your pages first to give you an idea how it works and how effective it is. If it gives you better data than the stats provided by your host, then make the switch.
The bottom line is that you want to have stats that will help improve your conversion rates.
Ths service of googleanalytics is better than startcounter that I used. http//dssv.aevn.fr
I installed this code of google analytics in my site too, Google will be boss @ in the future 😀