How to Choose the Right Niche to Start an Online Business

The allure of starting an online business is that it’s so easy to make money with just a few clicks of your mouse. There are countless offers promising immediate riches if you just sign up for their program. The truth is 95% of people who start any business fail in the first 5 years so if you want to avoid that statistic you need to be committed for the long term to give yourself an opportunity to be successful.

Before getting wowed by a professionally written sales letter and buying into the program do your own research first. One of the biggest problems people face is how to choose the right niche to build your business upon. If you have no interest in a particular niche you’re not going to last long and you’ll join the 1000s of people who failed to build a profitable online business.

How to choose the right niche to start an online business.

1. Follow your passion

Create a list of all the things, events and places you are passionate about. For instance recently I had trouble with knee tendonitis so I started a blog in the knee pain niche.

2. Do keyword research

Use Google’s free keyword tool to find keywords related to your main keyword and see how many searches those keywords receive every month. For instance if I enter “knee pain” in Google’s search box I get a list of 100 related keywords displaying how many searches each keyword received each month. This means people are interested in searching for information on those keywords.

3. Narrow your niche

Even though your main keyword receives 100,000 searches per month the topic may be too general for building an online business. It’s harder to build a profitable business on a general topic because you’ll be trying to appeal to everyone but end up appealing to no one. Narrow your niche by selecting a sub niche or micro niche. For instance if “knee pain” is your main keyword, a narrower niche would be “runners knee” because will be less competitors.

4. Engage with your potential audience

The amount of research you do beforehand determines how profitable your niche will be in the long run. To find what people are talking about in your potential niche engage with your audience online by visiting forums, blogs, social media sites (Facebook , Twitter, YouTube, LinkedIn). For example to find forums online simply enter keyword+forum in Google. Do the same to find blogs. Participate in conversations by asking questions or leaving comments. Connecting with people in your potential niche will show you what ideas people are currently talking about.

5. Test the waters with Google AdWords

This is a great way to test if your niche will become profitable. It will cost you some money up front but it’s better to do a short test than to find out months later you didn’t choose a profitable niche. Open up a Google AdWords account. Create a list of at least 10 closely related keywords and write 2 ads. One will be your control ad the other your test ad. Rotate these ads alternatively (called split testing) to see which one receives the most clicks (click through rate). Promote an affiliate program related to your niche. I suggest searching ClickBank where you will find thousands of affiliate programs to choose from. If you receive good conversion rates (sales) from your ads you know you have a winner.

6. Don’t procrastinate

Indecisiveness results in procrastination. There’s no guarantee you’re going to find the perfect niche right away so don’t procrastinate. Delaying the process will only allow other things in your life to get in the way. Months later you’ll be in the same situation not having progressed towards the goal of building a niche business.

7. Make a plan

Once you’ve chosen a niche make a plan what you are going to do each day or week (depending on your time) to build out your business. For example building a niche website and implementing a marketing plan.

Stating an online business is very exciting once you’ve chosen a niche you feel passionate about and know it will become profitable. Implement these 7 steps and you’ll be well on your way to building a passive income.

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