A business website constantly updated with fresh content will not only get visitors to return but search engines will re-index your pages more often thus improving your rankings. Many website owners struggle with updating their website because they don’t know what to say or how to write about it. As a result their business website becomes stale, loses visitors and drops in rankings.
10 content ideas to keep your business website updated
1. Keyword research
Use Google’s free research tool to find hundreds of keywords related to your main keyword. Alternatively look at the keyword reports generated in your web hosting control panel or by Google Analytics. Write a 400 to 500 word article for each keyword and add it your website or blog. If you do this on a regular basis the search engines will constantly index your new content.
2. Ask for comments
If your website is a blog or your blog is attached to your website encourage visitors to comment on your content. This helps generate interactivity and build a community of loyal followers.
3. Use social media channels
Use Twitter, Facebook, YouTube or any other social media channels to redirect visitors to your website. For example every time you add content to these sites include your website link. Building an online community around your niche enables you to interact with your target market and attract natural backlinks which will improve your rankings.
There are WordPress plug-ins available that will automatically add your blog posts to Twitter and/or your Facebook page.
4. Social Bookmarking
The SexyBookmarks plug-in gets your readers to submit your content to social bookmarking sites. After installing the plug-in social bookmarking icons are displayed at the bottom of your content.
5. Publish a regular newsletter
Most people won’t visit your site every day but if you send them an informative newsletter every 2 weeks it will remind them to return to your site for new information, purchase your products and/or leave a comment.
6. Invite guest writers
Instead of constantly creating new content yourself, invite experts in your niche to contribute an article to your website. Tell him to invite their friends to comment on their article.
7. Run a contest
People like to get things for free so run a contest to get visitors to interact with your site. For example if you’re a web designer you could offer a free website evaluation to a random person who comments on your blog post.
8. Set-up an autoresponder
An autoresponder enables you to automatically send e-mail messages at pre-determined intervals. For example set up your autoresponder to deliver a new tutorial each week. Instead of giving them all the content in your e-mail message invite them to return to your website to read the rest.
9. Create a video
One of the main factors that affect your rankings in the search engines is how long visitors stay on your web page. To get them to stay longer create a 2 minute video and add it to your web page. Some people prefer to watch and listen rather than read your content.
10. Make a plan
You’ve probably heard the quote..”If you fail to plan you’ll plan to fail.” For example I update my business blog 3 times a week by posting new content. I update my business website every 2 weeks by adding a new newsletter and updating the RSS feeds. Every time I update these websites my Google AdSense earnings increase plus the search engines immediately index the new content.
If you keep your website updated with fresh content it will attract repeat visitors, improve your search engine rankings and you’ll become recognized as an expert in your niche. You’ll also generate more sales and subscribers.
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