Mobile Website Design: 5 Must-Have Features

Do you currently have a mobile version of your website?
Does your site display correctly on all mobile devices?
Are you tracking how many visitors try searching for your business using a smart phone?

iphoneWhen I began designing websites in the late 1990s most people didn’t understand the value of having an online presence for their business. They thought that regular advertising through yellow page ads or local newspaper ads and/or magazines was sufficient. Well that soon changed as more people realized their business needed a website to remain in business. In those days no one had a cell phone and definitely not a smart phone.

Nowadays almost half the population in the U.S. has a smart phone which means they have instant access to the web whatever their location. For instance many folks comparison shop while out and about while others use their phone (instead of their desktop computer) to search for information.

Can your website be easily viewed with a smart phone without constant scrolling or pinching and squeezing? If not it’s time for you to design a mobile version of your website otherwise you’re missing out on potential visitors and sales. It’s also the wave of the future.

Here’s 5 must-have features for mobile website design:

1. Keep it simple

Mobile phone users want fast access to information therefore keep the design simple by only creating one or a few pages that target the most important information about your business.

2. Make it easy for customers to contact you

Make the contact button accessible on the first screen instead of forcing them to scroll down to find it. For example if you’re a garage repair business feature the contact button prominently on the home screen so your clients can immediately contact you while on the go.

3. Provide driving directions

If you own a local business make it easy for customers to find you by including a map and driving directions. This helps them to remain on your mobile website as all the information is in one location.

4. Auto-redirect customers to your mobile website

If a customer searches for information from your desktop website using their smart phone they’ll get frustrated because they won’t be able to easily read the content. This means they’ll leave and go elsewhere..probably your competitors.

Make sure your desktop website automatically redirects smart phone visitors to your mobile website so you don’t lose them.

5. Register a .mobi domain

Google uses a separate search engine for mobile sites. They give preference to .mobi domains so register a .mobi domain and redirect your main site to it. This will help extend the reach of your audience and generate more sales.

View Mobile Website Design: 5 Must-Have Features on YouTube

And now I’d like to invite you to get a mobile website designed for your business to attract and retain more of your customers.
Visit: Mobile Website Design in Maryland

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