One Way Link Building - Authority Site Benefits

Google determines your search engine rankings by how many links point to your web site. The greater the volume of links the higher your rankings go. Links from authority sites will increase your rankings faster than sites that get little or no traffic.

Benefits of an authority site

1. Receives lots of traffic

Most authority sites have built their traffic over several years with continuous marketing.

2. High page rank(PR)

Google determines the importance of a web page based on the number of links pointing to it. It’s like casting a vote for another page. It’s measured form 0-7 where 0 is the least and 7 the highest. Page rank is not the only factor Google uses to rank pages, however it’s one of the most important ones.

Authority sites generally have a high page rank because of the large number of links pointing to them.

3. High quality content

Content is king on the Internet so if your web site contains content that helps site owners build their business they will want to keep coming back.

4. Fresh content

Search engines love content that is continually updated. This is why blogs rank well. Authority sites are visited often because they have become the “go to” place for new information in their niche.

Tip

Research the top 10 web sites in your niche by checking how many backlinks they have. Enter the web site address of the top site at: http://siteexplorer.search.yahoo.com. It will show how many inbound links this site has. Do the same for the other 9 sites. then do your own. Now you have a clearer idea how many links you need to point to your site. Keep in mind there are other factors that influence Google rankings ie quality of links, design structure, clean html code and no broken links.

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Learn how to get 1000s of ONE WAY LINKS to your website by reading
my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

This entry was posted on Monday, September 1st, 2008 at 10:17 am and is filed under Link Popularity . You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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7 Responses to “One Way Link Building - Authority Site Benefits”

  1. neil Says:
    September 1st, 2008 at 1:18 pm

    good link building tips! really useful post sometimes its hard to know where to start with generating links

  2. Pham Tin An Ninh Says:
    September 10th, 2008 at 12:39 am

    Thank you for posting this article.

    Quick question; how many back-links per week or per month is considered Google friendly?

    Pham Tin An Ninh

  3. Herman Says:
    September 14th, 2008 at 8:09 am

    Hi Pham,

    I don’t obsess with the numbers but DO make sure I vary the title, descriptions, resource box, anchor text and resource box..particularly if your submitting to 100s of directories.

  4. seo company Says:
    October 31st, 2008 at 3:40 am

    Hi,
    Your blog is very nice. I found some valuable tips for getting back links. I want to know that what did you mean by authority sites and how can i get back links from them ? is it by only reciprocal link exchange request?

  5. Herman Says:
    November 3rd, 2008 at 11:35 am

    Hi seo company,

    An authoratative site is generally the most popular one in its niche, it’s the “go to” site that dominates the search engines for it’s field.

    Here’s a couple of ideas to get backlinks from authority sites:

    *request a link by offering a high quality article, software or pay for a link.

    *become a guest blogger or writer by offering content that will only get published on their site.

    Authority sites won’t usually link to new sites unless your site strongly compliments it.

    I hope this helps.

  6. SEO tips Says:
    December 30th, 2008 at 6:03 am

    Thank you! I’ve used both this tutorial and the one you featured regarding the One Way Link Building blog posts with success. You rock. :)

  7. seo consultant Says:
    December 31st, 2008 at 5:22 am

    Very nice post. Thanks for sharing :)

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