Web Design Discussion

What did you accomplish in 2011?
Have you evaluated what caused success or failure in 2011?
Have you created a road map for success in 2012?
Have you written down the goals you wish to accomplish in 2012?

Have you ever read the phrase…”If you keep doing what you’ve done in the past year you’ll still be in the same place the following year.” This is not necessarily a bad thing if what you’ve done has produced profitable results however there is always for improvement.

1. List your accomplishments

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In my previous article I discussed the Cons of Using Submission Software to distribute your articles however there are also some advantages as long as you do it correctly. Most marketers want to spend more time on the most important tasks of their business such as creating new content rather than manually submitting articles which is a boring and time consuming task.

The Top 7 Pros of Using Submission Software

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I have no doubt article marketing works as I’ve used this method for years to generate new customers for my web design business. It also helps build backlinks, raise search engine rankings and sell products. Many article marketers use submission software to blast their articles out to thousands of directories at the same time. This may get you some traffic however there are also some detrimental effect you need to be aware of.

The Cons of Using Submission Software

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How do you make your articles stand out from the competition?
How can you attract the attention of your readers?
How do you create content that makes your prospects hungry for more?

It’s easy to get overwhelmed by all the content on the Net. When Googling a topic you receive hundreds of choices. Only the content that is highly targeted, relevant and speaks to you gets your attention. If you are a writer you need to place yourself in the shoes of your readers and think from their perspective. Your first goal should be to create captivating article titles and secondly to maintain their attention throughout the rest of the article by offering valuable content.

Don’t overpromise in your article titles

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There is so much content on the Net these days that it’s getting more difficult to generate sales from it. Another factor is the multitude of distractions that internet users face every day that takes them away from their main focus which is building their business. Several years ago it was easier to get your message across to your audience because there was less content and distractions.

You may think your current content marketing strategy is working well however you’re probably guilty of making one of these deadly mistakes.

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Everyone has information inside of them that can be monetized however not everybody is aware of it. For instance if you know how to restore old vehicles you could write a series of articles about it and sell it as an ebook on Amazon. The problem most people have is how to write an informational article. If it’s not done correctly it won’t get accepted or published.

7 Steps on how to write an informational article

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If you’re investing time and energy into writing articles you want to get it right otherwise your return on investment will be small. The top article directories receive millions of visitors however your article will probably be competing with others on the same topic so read through these 10 tips before writing your next piece of content.

10 Tips for Writing Articles for Article Directories

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Posting articles to online publications is a very effective method for building backlinks and generating traffic to your website however if not done correctly will not yield much success. Writing your article is just the first step towards marketing it. Most article marketers simply write their article then submit it to EzineArticles…currently the most popular article directory as of this writing. If you want to maximize the effectiveness of your article you should post it in several locations.

Should you post the same article in more than one place?

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So you’ve invested time into writing a an article for your niche. Now you want to get the maximum leverage out of it to drive traffic to your website, opt-in form or product. Most website owners simply submit it to article directories however this is not a good idea. A more effective strategy is to post it first to your blog then to a directory.

Reasons to post articles to your blog first

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If you want to attract traffic with YouTube marketing it’s not enough to simply create a video then upload it to YouTube and other video sharing websites. The completion of your video is just the first step. If you want to build links, increase your rankings and attract more visitors you need to create and promote a transcript of your video.

What is a video transcription?

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• Feb 3 : Web Traffic Conversion – 4 Tips For Converting Traffic Into Sales
• Jan 31 : Google Plus Business Pages – Top 7 Benefits
• Jan 28 : 3 Tips For Creating Your Backlinking Strategy
• Jan 25 : Automated vs Natural Backlinking – Which Method Is Most Effective?
• Jan 23 : How Web Page Layout Affects Visitors and Search Engines