Content marketing is a great way to drive traffic to your website from the search engines and appeal to your readers. For example if one of your articles appears on the first page of Google you’ll receive a constant flow of visitors. One of the biggest problems is that your content may be competing with other authors on the same page therefore it won’t get read.
How to get visitors to discover your great content with Rel=Author Tag
Google includes a head shot next your content in the search results. When a person is searching for information they’ll more likely click through to your website because your content stands out from your competitors.
Top 7 benefits of implementing the Rel=Author Tag
1. Easy to implement
Here are the basic steps…
- Create a Google+ Profile unless you already have one
- Add a head shot of yourself to your profile
- Create a link to your Google+ profile from your webpage, like this:
- Replace [profile_url] with the your Google+ profile URL, like this:
- Add a reciprocal link back from your Google+ profile to the site(s) you just updated.
- Edit the Contributor To section in your Google+ profile.
- In the dialog that appears, click Add custom link, and then enter the website URL.
- If you want, click the drop-down list to specify who can see the link.
- Click Save.
2. Highlight your content
When there’s a lot of text on a page people tend to skim over it so the chances of anyone reading your content are diminished. When your content is the only one displaying a photo it grabs people’s attention and makes them want to read that first.
3. Expand your audience
Not only can Google+ users add your content to their circles but even people who are not logged into their Google accounts will still be able to view the author information and photo.
4. Prevent people from stealing your content
If someone steals your content at a later date, Google will know its been scraped by someone other than yourself.
5. Become recognized as an authority
When people see the photo included in your content that’s embedded in Google’s search engine results you’ll be recognized as an authority on the subject.
6. More traffic from better rankings
Traffic is the life blood of your website plus great content converts readers into buyers and subscribers especially when it offers great value. Google wants to link all good content together so when your content appears prominently in Google you’ll receive more traffic as a result of your efforts.
When Google+ becomes fully integrated into Google, it will allow people to get better rankings
based on what is on Google+.
7. Higher Click Through Rate
Even if your content doesn’t get displayed on the first page of Google it will still get a lot of hits because people tend to click on content that stands out on the page.
Watch the video above to see how an author receives a high percentage of readers from his authorship results in Google.
8. View your stats in Webmaster Tools
Getting statistics on your content helps you measure the effectiveness of your content marketing efforts. Make sure you have a webmaster tools account then look under “Labs.” It will display the amount of times your content appeared in the search engines and how many clicks it received.
How To Use Rel Author for Higher More Visible Search Engine Rankings
Rel=Author Step By Step Tutorial For WordPress
WP Google Authorship Plugin
5 Reasons Why You Need to Use Rel=Author on Your Content
rel=”author” and rel=”me” in WP and other platforms
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