Selling Ebooks – How to Pre-Sell Your Ebook

Instead of suddenly introducing the ebook to your readers, ready their minds to receive it. As a consumer of numerous ebooks, I often will not purchase it right away but make a note to come back to it. This gives me time to think before making a purchase. Often the sales page is so enticing I buy it immediately based upon an emotional decision, and subsequently gets buried in a folder on my computer.

7 Ways to Pre-sell Your Ebook

1. Newsletter List

If you send out a regular newsletter to your subscribers, introduce some of the content of your ebook. Mention you are in the process of writing a complete book on the subject. When you’re ebook is completed you’ll already have prepared your subscribers to receive it so they will be more inclined to purchase it.

2. Create a pre-launch offer

Since you have a list of of loyal newsletter readers, offer them a specially reduced price before you do your official launch. You could so this before you have gathered all the testimonies for your sales page. Ask readers if they could offer a testimonial saying they will get a free link to their web site on the sales page. This means more traffic for them because the sales page (with their link displayed) will get heavily promoted.

3. Create a web site

Your web site should look attractive and professional. Include an image of your ebook cover. In your web copy include the main benefits of your ebook. Include a sign-up form with a free offer. The free gift can be a report, ebook, or software. This helps
build a large list of subscribers. When your ebook is ready for publication offer it to your new subscribers.

4. Offer an e-course

Many people don’t purchase immediately after reading your sales page. This is because their minds are not prepared to make that decision. Introducing your offer to them only once is not enough. Your offer needs to be seen several times for them to make an informed decision.

Offering an e-course by way of an autoresponder prepares the mind of the reader over a period of time. Create at least 7 folllow-up emails with quality content the person can use. At the end of each message offer the reader a chance to purchase your ebook.

5. Offer a short report

Create a short report from some of the content of your ebook as a free giveaway. People who want to receive the report must leave their name and email address. Mention they will be receiving follow-up emails from your e-course.

Distribute this free report to free ebook directories, include it in your email signatures, and the resource box of your articles.

6. Write articles

Create high quality articles related to the content in your ebook. The resource box at the end of your article allows you to create a call to action and include a link to your web site. Submit these articles to the top article directories.

Write a high quality article for major online and offline publications in your niche. Identify newsletters, ezines, magazines looking for guest writers.

7. Create a press release

Create a press release about your ebook outlining why people want to read it, then send it to online press release sites.
You can find them by googling “online press releases”.

Using the points mentioned above lays a strong foundation to sell more ebooks than not making any prepariation. The consumer is placed in a buying mood so he is much happier to make the purchase.

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, Search Engine Optimization


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