Ezinearticles.com – 7 reasons to use Ezinearticles to generate web traffic

Article marketing is one of the best ways to generate a consistent flow of traffic to your web site. This is because content is King” on the Internet. People are are always looking for information online so if you write articles that satisfy their needs you will always attract readers. Instead of submitting your article to hundreds of directories (this could be viewed as spamming) why not submit them to the top article directory on the Net.

Why Ezinarticles.com (EA) is the top article directory on the Net

1. Receives the most visitors

In January 2009 EA delivered 5.1 million clicks to member sites. If you write a great article or submit lots of articles you are going to receive some of those 5.1 million clicks to your web site. The EA staff are constantly creating new ways to deliver more traffic to your articles.

2. Highest non-search engine referrer of highly pre-qualified traffic.

One of the stated missions of EA is to be the highest non-search engine referrer of highly pre-qualified traffic. The beauty of article marketing is that it’s free (except for writing time), saves money that you could spend on pay per click campaigns and will send you traffic for successive years as long as your articles remain online.

3. Human editors

Your articles are reviewed by live humans (not machines) before being published. People looking for free content to place on their web sites or ezines can be confident the articles are not full of spelling and grammatical errors. If they are they will get rejected.

4. Innovative strategies to generate visitors

One innovative strategy recently implemented was integrating Twitter with EA. Every article you submit to EA gets automatically published to your Twitter account. If you have a thousand subscribers on Twitter they will instantly get notified when a new article is published.

Other strategies

RSS Feed – webmasters receive immediate notification when your articles are added to EA.
Email alerts – articles get sent to over 400 niche daily email alerts. These alerts notify email list members when new articles are available that match their unique interests.

5. Include a comprehensive author bio

Readers of your article often want to know more about the author’s expertise. Your author bio at EA allows you to include a photo of yourself, description of your business and numerous links. ie.
Blog URL
Business URL
Personal URL:
Ezine URL:
Business/Social Networking Links
LinkedIN URL
FaceBook URL
Twitter URL

6. Active Blog and Forum

The Ezine Articles Blog keeps you informed of the latest developments plus provides tips how to improve your article marketing strategies for generating more traffic. You can interact with the staff and other EA members by participating on their forum.

7. Build your brand, exposure and expertise.

Millions of visitors use EA every day to find new content. This means your articles get exposed to a large variety of people. If one of your articles gets published in a newsletter with thousands of subscribers you’ll instantly receive a boost in traffic. By constantly writing and submitting articles to EA, visitors will recognize your brand because they view you as an expert on your subject.

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Article Directory – Create blog or static web page?

What’s the most effective way to attract visitors if you want to add an article directory to your own web site?

I ghost write an article each month for a client’s web site and submit it to article directories. He now has over 10 articles and wants to use them as content.

Two thoughts came to mind how to implement the best strategy. Here are the pros and cons of each:

1. Create a blog

I would create a blog in a subdirectory of his site ie www.domain.com/articles/ then easily add the articles each month threough the backend administration panel.


Easy to set up
Easy to maintain
Easy to create any number of categories
Pages are dynamically created
RSS feed built in
Automatically pings RSS directories when updated
Blogs get quickly indexed by the search engines
Article posts are automatically archived


Generally blogs need to updated more than once a month to be effective traffic generators
Takes more time to set up than a static web page
Contains database and 100s of more files than a simple static web site
Need to continually update WordPress software that runs the blog to keep ahead of security fixes
More difficult to customize WordPress template than static web page

2. Create a static web page directory

The static web page would contain the titles and brief descriptions of all the articles. Each title would link to its own web page.


Easy to create
Integrates well with current web site..use same template
Pages would be on the same level as other pages ie www.domain.com/articles.html
Search engine friendly..just need to add meta tags


Takes more time to maintain
Need to log into FTP manager when adding new pages
Need to add link to article directory page plus create a new page for the article


An article directory in the form of a blog would initially be more difficult to create if you want to customize the template to look the same as your main web site.

Once a blog is set up it’s easier to maintain because you can add unlimited pages which can easily be categorized, archived and indexed by the search engines.

Please comment if you can think of any other great strategies (a script perhaps) for adding an article directory to your web site?

Learn how to create sets of articles to drive 1000s of information hungry visitors to your website. Pick up a copy of “Article Marketing Strategies

Herman Drost is the CEO of http://www.iSiteBuild.com
Affordable Web Site Design, Web Hosting and Marketing.