One of the biggest failures of online and off-line businesses is following up on your customers. It doesn’t take much effort to sell a customer an item from your store but it takes a greater effort to follow-up to them. For online businesses you may be happy to get a few sales after a person has visited your sales page but most customers will leave without buying from you. If you employ autoresponder marketing strategies you’ll retain customers and generate more sales.
What is a sequential autoresponder?