Opt-in Email List: 7 types of forms and how to use them to build your list

Building an opt-in email list and sending a newsletter on a regular basis is one of the best ways to build long term relationships with your customers. If your newsletter offers valuable information your subscribers will trust your product recommendations thus helping you generate sales.

There are multiple methods of capturing email addresses from your website. I’ll discuss some of the different types of opt-in forms you can adopt for your own website. Only by testing them can you determine what works best for your own niche.

7 types of opt-in forms

1. Pop-up box

This can be a opt-in box that pops-up when someone visits your website. Pop-up blockers may block pop-up boxes unless you create one that avoids blockers. Alternative methods include an opt-in box that slides in from the top, side, only appears after a few seconds, or appears after exiting the web page.

Here’s an example of a drop-in content box that pops in from the top of the web page.

You can select how often you want the box to appear:

  • Every time page loads
  • Once per browser session
  • Once out of every x times page loads

2. Optional pop-up box

An opt-in form that appears every time a visitor accesses your website can turn them them off and may prevent them from coming back. To avoid this place a few lines of text on your sidebar or within your content with a link to your opt-in email form. When the person clicks on the link the opt-in form appears.

Alternatively create a full web page that describes all the benefits of subscribing to your newsletter (including beautiful graphics). Create a link on every page that links to this opt-in page.

3. Opt-in subscription form on web page

Instead of using a pop-up box embed the opt-on email form within your web page. (e.g. www.isitebuild.com). This avoids annoying your visitors and gives them a choice to subscribe to your newsletter.

4. Squeeze page

This is where the person is forced to subscribe (squeezed) to receive more information. It could be a registration page where they must first register before being able to access your website. Your squeeze page may also be a pop-up box that asks for your contact information to receive a free report or software.

5. Video squeeze page

Video is a powerful method to gain subscribers because it uses sight and sound. This grabs the attention of your readers more than plain text. Create a video that describes the main benefits of subscribing to your ezine. Place it on your squeeze page (pop-up) or embed it within your web page.

6. Footer opt-in

This is a script that creates an ad that slides up from the bottom of your web page when someone visits your website. It ‘s particularly suitable for blogs and is a great alternative to hovering opt-in boxes that can annoy your visitors.

7. Autoresponder

A sequential autoresponder automatically sends out emails in intervals (e.g. every few days). Visitors can opt-in to your list by offering them an e-course, free report, free software, or a combination of these strategies. You start building a relationship with your subscriber automatically by contacting them several times with your email messages.

Test out the different methods described above to determine what works best for your website within. it will vary based on your niche. Also test different content and be sure to offer an incentive for opting in (e.g. free report).


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How to Collect Email Addresses From Your Website

One of the most important aspects of email marketing is to build a list of customers you can build long term relationships with. Your email list enables you to offer tips, articles, reviews, send surveys, take polls, recommend products and make sales. In order to do this you need to learn how to collect email addresses from your website.

Top 7 ways to collect email addresses from your website

1. Offer a free report

Website visitors need an incentive to give their contact information. Offer a free report that caters to your niche audience. It doesn’t have to be long if the information is valuable. For example create a list of frequently asked questions in your niche then answer them in your report.

2. Offer a newsletter subscription

Provide the benefits of subscribing to your newsletter e.g. write articles your subscribers will see before anyone else. Give them a free report or software for subscribing.

3. Offer an e-course

This is a series of email messages sent automatically every few days with an autoresponder. Contacting your subscribers several times helps build a relationship with them. For example bundle 7 related articles together into a e-course and offer on your website by creating an opt-in box to capture their name and email.

4. Hold a contest

Have you ever bought a raffle that could win you a great prize? Well if you announce a contest on your website that promises a prize (e.g. product or service) you’ll get a ton of new subscribers.

5. Squeeze page

This is a web page that forces the visitor to enter their contact information in exchange for more information or to receive a report or software, etc. . It could be a forced registration form to enter your website or register to get deeper access to your site (e.g. membership area).

6. Place an opt-in form on every web page

Visitors don’t just enter your website from the home page but will also enter through your internal pages. By creating an opt-in form on every page you increase the chances of capturing email addresses.

7. Pop-up

This is a web page that pops up over a web page when a person visits your website. It includes a form asking for their contact information. The pop-up could appear from the top, side, bottom or appear after a few seconds. Even though it can annoy visitors it is very effective for acquiring email addresses from website visitors.

Create a plan to get addresses from your website then nuture these people by offering valuable tips, sales and product recommendations. Emphasize they’ll get this information first before it’s offered to the public.

Related article
Email List Building Benefits – Top 7

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Herman Drost is the owner and author of
Web Design, SEO, Article Marketing