Increase Your Website Conversion Rate With My Top 7 Strategies

No matter how much you optimize your website for the search engines you still need to convert your visitors into buyers. That’s not an easy thing to do because you’re not physically standing next to your potential customer to engage in conversation with him or her.

When a person first visits your web page there are many factors that influence their decision to proceed. For instance they may be multi-tasking therefore you don’t have their undivided attention, your headlines may not peak their interest because they are too general or your website loads too slowly.

Here are my top 7 strategies to increase your website conversion rate

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Different Website Conversion Rates You Need to Be Aware Of

Most website owners focus on getting traffic to their websites however very few focus on conversion rates. Even if you get a ton of visitors to your site if they don’t purchase your product or service you’ll soon be out of business. Attracting traffic is only the first stage of building a profitable website. The second stage is traffic conversion.

Definition of website conversion rates

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Conversion Rates – How to Increase the Conversion Rate of Your Sales Page

I highly recommend creating your own sales page so you can make the necessary changes for producing higher conversion rates. Often one small change to your page will result in converting more visitors into buyers.

Once you create your first sales page you can use this skill for writing sales letters, landing pages and web page content or offer it as a service to others.

I outlined the structure for writing a sales page in this article…

How to Write an Effective Sales Letter for Your eBook

How to Increase Conversion Rates With An Attractive Design

Your sales page must look professional. If you can’t create/design one yourself get a professional designer to create one for you or find a sharp looking template.

Background and text colors
Use dark text on a light background e.g. black text on white or a dark background with light text e.g. black background with white text.

Header graphic
Create a professional header graphic that includes the main benefit of your ebook. Visitors usually see this first because it appears so prominently on the page. Some sales pages don’t have a header graphic because the owner believes it distracts the reader from the content. They use a large heading instead. You will only know what works best if you test with and without the header graphic. I use an attractive header graphic with the top benefit written on it so make a strong impression when the visitor first sees the page.

Your main headline your stand out from the rest of the page. It should have the largest font. The teaser headline (headline before main headline) should be small..12 pixels. The headline after your main headline should be a little smaller than the main one.

White Space
This is the space you create around elements on your sales page. It makes your content easier to read. Use lots of white space around your ebook image (or other images) and between paragraphs. Create CSS boxes with borders for customer testimonials.

Use different colors to attract attention for the text. e.g. the main headline could be bright blue and the main text black if using a white background. Testimonial text could be light blue on a yellow background to contrast it from the rest of the page. Bold your main keyword phrases to make them stand out.

If you want to attract a continuous stream of NEW visitors to
your website without spending a dime on advertising pick up a copy of
my new ebook”Article Marketing Strategies“…
to receive immediate and long-term traffic.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO