How to Evaluate a Website: 5 Critical Factors

how to evaluate a website

Does the design of your website suck?
Can visitors easily navigate your content?
Are you receiving lots of web traffic?
Is your traffic converting into sales?

These are just some of the questions you should be asking yourself when evaluating your website. A beautifully designed website won’t sell much if you’re not driving traffic to it. Getting lots of traffic won’t generate sales if your visitors have difficulty navigating your web pages or they are not converted by your content.

Many website owners look at their site from their own perspective and fail to see it from their customers viewpoint. Most visitors arrive at your site and ask “how can I benefit from what’s being offered on this web page.” They are mostly interested in what’s in it for themselves.

5 critical factors for how to evaluate a website

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