How to Use Articles for Link Building

link popularity

If you want to generate traffic to your website from the search engines you need optimize your web pages and build links to them. The more incoming links you get to those pages the higher your rankings will be. Many site owners fail to put a regular link building plan in place. They may have achieved good rankings initially with a a few incoming links however over time their rankings dropped (and so did their traffic) as competing websites outranked them.

One of the easiest and fastest ways to build links is through writing and publishing articles. The more articles you write and distribute over the Net the more links you’ll acquire.

7 ways to use articles for link building

1. Create unique content

Every person has their own unique style of writing that will appeal to a segment of readers. Ezine publishers and site owners are constantly looking for unique content to place in their ezines or on their websites. Submit your content to the top article directories to make it easy for publishers and site owners to find your articles. For example one article could potentially generate 100s of links to your website if it was used in an ezine of 10,000 subscribers or bookmarked by readers using bookmarking sites such as stumbleupon, digg, delicious, etc.

2. Include links in the article resource box

Most article directories allow 2 links in the resource box at the end of the article. One should be anchor text (hyperlinked text), the other your full website address. The anchor text should contain your main keyword as search engines give more weight to links that include keywords related to your site. The full URL should also be included in case someone copies and pastes your article (from the article directory) into their ezine or web page. The anchor text won’t appear but the full URL will remain intact.

3. Practice Internal linking

When publishing the article on your website or blog find related articles or blog posts (within your site) then link them to your article using the article title as your anchor text. The best internal links are ones contained within your content (where the surrounding content relates to the link) .

4. Make it easy for others to link to your article

Encourage your readers to refer your article to others by providing the html code (containing your link text) to place in their web pages. You also use javascript code to syndicate your articles. Include bookmarking icons at the end of your article for easy bookmarking.

5. Create an RSS feed

RSS (really simple syndication) allows your readers to easily be notified when a new article is added to your website. If your blog or website was built with WordPress software then it already has RSS built into it. Every time you add new content the software automatically alerts the search engines.

6. Optimize your content

Search engines spider and index your content based on keywords. Before writing each article research the keywords people use to find information on the Web. Make sure these keywords receive a good number of searches each month. Weave these keywords into the title, article body and resource box of each article. This increases the chances of your article receiving good rankings in the search engines.

7. Write guest articles

Blog owners are constantly looking for new content to maintain their visitor’s interest. Offer a to be a guest writer for a blog that compliments your own site and receives lots of traffic. This will generate powerful incoming links to your own website.

If you implement these link building strategies on a regular basis you’ll see your rankings and traffic steadily increase.

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How to Syndicate Your Articles Online

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How Does Viral Marketing Work to Generate Website Traffic

viral marketing

Viral marketing refers to information that is passed along from person to person. The internet is a great viral marketing medium because you can distribute your content very quickly to a large audience. It’s similar to a human virus. Think of the swine flu or cold virus that spread quickly if you were in the same room as the person with the virus.

Benefits of viral marketing

The amount of traffic generated to your website will increase in proportion to the number of people your content reaches. The larger your audience the more visitors you’ll receive. Viral promotion strategies may include article marketing, videos, reports, ebooks, affiliates, images or simply writing compelling content.

Article marketing: an example of how to generate traffic with viral marketing

When marketing products on the Net lots of content is constantly needed to build backlinks, increase search engine rankings and provide material for your website visitors. Your customers are what keep you in business so if you take good care of them by giving them valuable content you’ll build long term relationships.

1. Write a compelling article

  • Create a list of keywords using the free WordTracker or Google keyword research tool
  • Create topics based on each keyword
  • Create an attractive headline to draw readers into your article
  • Write several paragraphs containing tips related to your headline
  • Create a resource box that offers a free report as an incentive for visiting your website
  • Include anchor text (hyperlinked keyword) and your full web address in the resource box

2. Submit to article directories

The top article directories receive millions of visitors and are visited daily by the search engines. When you submit your article to them you’ll generate instant and long term traffic. Instant traffic comes from RSS feeds, email alerts and ezine publishers selecting your article for publication. Long term traffic comes from your article appearing in the search engines. This happens because you get a high quality backlink from the directory plus backlinks from other sites that publish your article.

3. Publish on your blog

Publish the article on your blog so visitors can pass it on to others or comment on it. It will also be distributed to your RSS readers through the RSS feed built into your blog.

4. Use social media

Use Twitter, Facebook, LinkedIn to notify potential readers about your new article. Add social bookmarking icons to your website or blog for visitors to easily bookmark your content.

5. Repurpose your articles

Convert your articles to videos, podcasts, short reports and ebooks. Use video sharing sites (e.g. YouTube), podcast and ebook directories to spread your content virally.

Viral marketing through writing and distributing content, creates a snowball affect that can generate traffic to your website instantly and continuously for many years to come.

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