When building a list of potential customers from all your web properties it’s easy to forget they are human beings that have the same or similar wants and desires as yourself. When sending a message to your list of 2000 or more subscribers avoid viewing them as just a list. Instead treat them as if you’re having a conversation with a friend sitting opposite you. If you practice this you’ll get a much better response from your list because you’re writing will be more personable.
Why You Should Honor Your Customers