Have you ever been to a website and couldn’t find the information due to poor navigation? You work hard to attract visitors so don’t make it difficult for them to navigate your web pages otherwise you’ll lose potential sales and/or subscribers.
When I’m searching for information I want to find it as fast as possible. I don’t want to click through a ton of links to find it. Ideally I should find the information within 3 clicks otherwise I’m out of there.
7 ways to improve your website navigation