How To Do Keyword Research For YouTube Videos

Optimizing your videos for the correct keywords is essential if you want your videos to be found in the search engines and get free traffic. If you get this wrong you’ll create videos that never rank resulting in lost traffic and subscribers.

So how do you research the correct keywords for YouTube videos?

Watch the video below

Step 1.
1. Find keywords that people are searching for.

  • Go to YouTube and type in your main keyword.
  • In this case I’m putting in “motorized bicycle”
  • You can see the different suggestions that YouTube comes up with.
  • Another tool that you can use for this is Ubersuggest
  • So put in “motorized bicycle”
  • Click “suggest”
  • And here’s all the keywords that Ubersuggest spits out
  • So you’ve got the keywords for “a” keyword suggestions
    for “b” keyword suggestions for “c’
  • You can check all these keywords that you find
  • Click “view as text’ then you can just copy them all and
    place them in a spreadsheet or in Google Docs

Step 2.
Enter your keywords in Google’s Keyword Planner Tool

  • To do that go to Google AdWords – Tools – Keyword Planner
  • Click “search for new keywords”
  • Put your keyword phrase in there
  • Then just click “get ideas”
  • Then click “keyword ideas”
  • Here you have your keywords by relevance
  • You’ve got average monthly searches , suggested bid
  • Say for instance I’ve got “motorized bicycle” here
  • It’s got 1600 searches per month and people are paying
    65 cents to advertise in Google Adwords
  • So just click this icon here
  • And it even shows you the bid range, number of clicks and cost
  • So I can just check a number of these…electric
    bike and electric motorcycle
  • You can just copy these to the clipboard
  • Then you can put them in a spreadsheet
  • Motorized bicycle gets 27,100 average searches
  • I put that in my excel spreadsheet

Step 3.
Enter your keyword in YouTube search

  • So I put motorized bicycle in here
  • Click search
  • And you can see there’s a ton of videos for that
  • And there’s about 20,500 results
  • So there are a higher number of searches than search results in YouTube

Step. 4
Create a list of keyword phrases that you’ve researched
So after you’ve got a list of say 20 keywords where there is a high number of searches in Google then the search results in YouTube, then you can create videos for each of those keywords.

Step 5.
Check Google Trends

I go to Google Trends and put my keyword in there to check the trends over time. And here you can see the trends over time of that particular keyword and also the regional interest…seems like mostly Australia.

Step 6.
Track the rankings of keywords that you’ve
researched & created videos for.

One of the tools you can use for tracking rankings is Pro Rank Tracker.

That’s it!

Now you know how to do keyword research for your YouTube videos.

Download my video upload checklist at:
You’ll learn the 10 things that you need to do before going live with your video on YouTube.

How To Use WordTracker For Keyword Research and Uncover Profitable Niches


  • Do you want to get keyword results you can trust?
  • Do you want to boost your search engine rankings?
  • Do you want to discover profitable niches?
  • Do you want to attract highly targeted, profitable traffic to your site?

Search engines rank websites and videos based on the keywords contained in the content. Even though you could guess what keywords people use to find your content, Wordtracker is the most authoritative keyword research tool on the Web.

Here are the top 4 benefits of the Free Wordtracker Keyword Research Tool
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Wordtracker Review – NEW Free Keywords Research Tool

WordTracker Screen Shot

WordTracker Screen Shot

  • Do you want to find profitable keywords from multiple search engines?
  • Are you making the mistake of using the Google Keyword Planner Tool?
  • How accurate is the Wordtracker Free Keywords Tool?

Most online marketers (including myself) used the Google AdWords Keyword Tool for many years which has been replaced by the Keyword Planner Tool. The big problem with using this tool is that it’s other words it doesn’t provide an accurate analysis of keywords you can use to attract traffic to your website.

Think of this scenario…you spend an hour or two researching potential keywords using Google’s keyword planner tool. After selecting several keywords to target you spend hours writing content based on the keywords you selected. You then spend more hours promoting the content by sharing it on social media sites and other web properties to build backlinks. You check your rankings every few days to see if your content ranks high enough on the search engines so you’ll receive a continuous stream of traffic. After waiting several weeks or months you notice your content still hasn’t attained high rankings so you conclude this strategy is a waste of your precious time.

Why you shouldn’t use Google’s Keyword Planner Tool
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Google Keyword Tool Changes and What To Do About It!

google keyword tool
Google announced it will be retiring it’s popular Keyword Research Tool soon and will replace it with Keyword Planner which will only be available if you open an AdWords account. The new tool is designed to make it easier for advertisers to create new campaigns and ad groups from within the planner.

Google hasn’t yet announced the final date but when you try to access the access the tool you’ll see the message:

“In the coming months, the external Keyword Tool will no longer be available. To get keyword ideas, sign in to your AdWords account and try Keyword Planner.”

The Problem With Google’s Keyword Tool
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Keyword Research Mistakes – Are You Making These Top 3 Mistakes When Searching for Profitable Keywords?

keyword research mistakes

If you don’t research potential keywords correctly you won’t get the desired results you’re looking for. For instance you may spend hours creating a list of keywords using your favorite keyword tool, only to find out later it didn’t generate new traffic or convert into sales.

So what are the top 3 mistakes marketers make while conducting keyword research?

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Understanding the Importance of Keyword Research

understanding keyword research

Before writing any content for your website it’s very important to research the keywords people enter into the search engines to find information. If you don’t do this first your content won’t attract the search engines which means you’ll receive little or no search engine traffic.

What is keyword research and what will it tell you?

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5 Keyword Research Tools To Help Webmasters Gain High Rankings

Try Market Samurai For Free!

Are you only using one tool for keyword research?
Do all keyword tools give you an accurate search count?
Which tools should you use to find new niches?

Search engines find websites based upon keywords contained in there web pages. If there are thousands of search counts for a specific keyword each month and your web page ranks at the top or on the first page of Google you’ll receive far more traffic than if it’s ranked on the second or third page.

So how do you find keywords people are searching on every month?

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Keyword Research 101 – Where to Begin?

Why is Keyword Research so important?
How do you find the right keywords?
Which keyword research tool is best?

Without understanding the importance of keyword research your online business will not be successful. For instance when I started marketing my web design business by writing articles and submitting them to online publications I wondered why I wasn’t receiving much traffic. Only when I began weaving keywords into my content that people were searching on did my traffic increase.

Understanding the importance of keywords

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How To Research The Market Value Of Any Keyword

Most internet marketers will tell you to ONLY carry out keyword research to find a niche or develop a product. If you follow this advice you could spend lots of time and money developing your niche only to realize months later it was not profitable. Even if your keyword receives a high number of searches each month there is no guarantee it has commercial value.


Some time ago I created a Google AdWords campaign centered on “italian recipes” because the average cost per click (CPC) was very low and there were several clickbank products available to sell as an affiliate. At the time the CPC was around 10 cents so I only had to spend $10 for 100 clicks. I ran the campaign for several weeks trying the different keywords I’d researched. I achieved a 2% click through rate but didn’t make one sale.

Why didn’t I generate any sales?

A search for “italian recipes” generates 1000s of free italian recipes. Why pay for an italian recipe cookbook when you can get the information for free from the Net? The keyword phrase “italian recipes” receives 1000s of searches each month but has little or no commercial value.

Irrelevant keywords Waste Your Time and Effort

  • 90% of all keywords receive no traffic therefore you should only target keywords that get significant traffic.
  • Many keywords that receive a lot of traffic have no commerical value therefore you should only target profitable keywords.

  • 90% of most keywords are too competitive to get top search engine rankings. You should only target keywords that receive a high number of monthly searches and small number of competing sites.

How to research the market value of any keyword

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Keyword Research – Irrelevant Keywords Can Be Costly

Market Samurai

Every day I receive emails offering services which guarantee top rankings for my website in the search engines. This can be achieved very easily if it’s a keyword phrase no one is searching on or has no competition. For instance if you do a search on “tuatara schizophrenia” with quotation marks you don’t get any results. If I created a website on this topic it would immediately attain a top ranking however you wouldn’t get any visitors because there are no competing sites . When doing keyword research you need to find keywords relevant to your niche to attract search engine traffic. Irrelevant keywords can be costly.

What is a profitable keyword?

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