If you’re an online business owner you know that generating traffic to your website and converting that traffic into sales is the lifeblood of your business. One of the best ways of generating free traffic is getting high rankings in the search engines. In order to achieve high rankings you need lots of inbound links. The quantity, quality and relevance of these links are the main factors why search engines will rank one site ahead of another. Incorrect link building will lower your rankings and kill your traffic.
Recently many websites lost their search engine rankings after the Penguin Update because they didn’t acquire their links naturally. Webmasters who subscribed to automated link building software, link farms or received all their links from a single source lost their rankings resulting in lack of sales. Their website was no longer on the first page of Google.
Top 7 effective link building strategies