One Way Link Building – Authority Site Benefits

Google determines your search engine rankings by how many links point to your web site. The greater the volume of links the higher your rankings go. Links from authority sites will increase your rankings faster than sites that get little or no traffic.

Benefits of an authority site

1. Receives lots of traffic

Most authority sites have built their traffic over several years with continuous marketing.

2. High page rank(PR)

Google determines the importance of a web page based on the number of links pointing to it. It’s like casting a vote for another page. It’s measured form 0-7 where 0 is the least and 7 the highest. Page rank is not the only factor Google uses to rank pages, however it’s one of the most important ones.

Authority sites generally have a high page rank because of the large number of links pointing to them.

3. High quality content

Content is king on the Internet so if your web site contains content that helps site owners build their business they will want to keep coming back.

4. Fresh content

Search engines love content that is continually updated. This is why blogs rank well. Authority sites are visited often because they have become the “go to” place for new information in their niche.


Research the top 10 web sites in your niche by checking how many backlinks they have. Enter the web site address of the top site at: It will show how many inbound links this site has. Do the same for the other 9 sites. then do your own. Now you have a clearer idea how many links you need to point to your site. Keep in mind there are other factors that influence Google rankings ie quality of links, design structure, clean html code and no broken links.

Learn how to get 1000s of ONE WAY LINKS to your website by reading
my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO

One Way Link Building – Top 7 Benefits

If you want your web site to gain high rankings in the search engines you need lots of links pointing to it from other sites. This is not going to happen by just building a site and uploading it to the Web. The ideal link is a one way link because you don’t have to reciprocate by also placing a link on your own site as in a link exchange.

Benefits of one way link building

1. No need to exchange links

Link exchanges can be frustrating and very time consuming because you need to find the right sites to exchange links with plus the response may be little or nothing. Most site owners delete these requests.

2. Keyword targeting

Internet users enter keywords in the search engines to find information. Targeting your specific keyword in the text of your one way link (known as anchor text) will increase your search engine visibility.

3. Branding

If you want to build brand awareness for your business name use it in the anchor text of your article resource box or when commenting on other blogs and forums.

4. Gain authority status

As you receive more backlinks, you attract more visitors. Over time your site will become known as the “go to” site for information on your topic. If your site appears on the first page of the search engine results’ pages, people will find it naturally when searching on your targeted keyword or business name.

5. Increase search engine rankings

Your site’s rankings increase in proportion to the number of links pointing to it. The more links you receive from other sites, the higher your rankings.

6. Boost web traffic

The number of visitors will increase because you are getting traffic from a variety of web site links. For example, if you get a one way link from a high traffic site some of their visitors will be redirected to your site. If your article gets posted on a popular site or ezine you may receive a sudden flood of visitors. If it remains there you’ll receive an ongoing source of traffic.

7. Receive return visitors

Visitors keep returning to your web site when there is new information that helps their business. Building lots of one way links will attract them to your site. If you want to keep them there, provide evergreen content. If it’s high quality content they will want to share it with other business owners.

Learn how to get 1000s of ONE WAY LINKS to your website by reading
my new ebook “Article Marketing Strategies“…

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Design, Web Hosting, SEO