How to Convert Your Article to a Press Release

how to convert your article to a press release
Press releases are a highly effective method for building traffic to your product or service. It’s not used much by online marketers so you can use it to stand out from your competitors. The biggest problem in getting started is writing the press release however the steps below will show you how to convert the content you’ve already written into a press release for your business.

1. Release instructions

This is placed at the top of your document . Mention if it’s for “immediate release” or “for release on some future date.”

2. Create a newsworthy headline

Press release distribution sites are looking for stories that will capture the attention of their audience. Look at the articles written in newspapers. They often begin with a story to capture the attention of the reader.


Instead of your title saying “How to Convert Your Article to A Press Release” write “Mary shows you how to gain free publicity by converting your article to a press release”

3. Create a summary

Write 2 or 3 sentences that expand on your headline. It should summarize what your press release (article) is about.

4. Add your main content

This should consist of 400-500 words maximum explaining the significance of your topic and how it will help your audience. For example if you were to take the topic of this article you could describe how press releases help attract traffic, build your brand and get high rankings in the search engines.

If your article contains how to information that sounds boring spice it up a little to make it more newsworthy. Try to make your story relevant and create a sense of urgency. This will help it get accepted by the media.

5. Create an about section

This should summarize what your company is about. Include a call to action by introducing your product or service, where the business is located and web site address.

6. Include contact information

This is added to the end of your press release so media can contact you for any questions. Include the contact person, their position, name of the company, phone number and email address.

7. The ending

End your press release by adding ### centered at the bottom.

Google “free press release websites” to find locations online where you can submit your document.

If you’re introducing a new product, service or have redesigned your web site consider sending a press release to let people know about it. It’s a fast and easy way to generate immediate traffic.

Also read Top 7 benefits of a press release

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Top 7 Benefits of a Press Release

press release benefits
Writing a press release to generate traffic to your online business is a strategy not many marketers use. People are interested in good news stories so as a business owner you need to create newsworthy stories. It cannot simply be an advertisement for your company.

Top 7 benefits of a press release

1. Generate traffic

One press release can potentially bring 1000s of new visitors to your online business because it attracts media attention and gets picked up by the search engines.

2. Free publicity

It only costs you time to write the press release and submit it to online web sites that distribute it for you. If you can’t write it yourself there are companies that will write and submit it for you inexpensively.

3. Boost search engine rankings

By including your primary keywords in the press release it may attain high rankings in the search engines. This will generate ongoing traffic to your site.

4. Increase link popularity

The quality and quantity of links pointing back to your website is one of the major factors that influence your rankings. Sending your press release to multiple news sites will generate many backlinks. The links within your document direct people back to your website.

5. Gain recognition

You may run a small business in your town or city but no one knows what you sell or where you’re located. Writing a newsworthy story about your business in the form of a press release will help you gain recognition then people will start buying your products and services.

6. Build your business brand

The more times a customer reads about you the more likely they’ll purchase your products or services. By branding your business your customers become familiar with your business name.

7. Build relationships

If you write and submit press releases on a consistent basis you’ll build media contacts plus create relationships with other business owners and customers.

Now that you know the top 7 benefits take action by creating a newsworthy story on your business then submit it to several online press release sites. You may be pleasantly surprised by all the new traffic you receive.

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Ebook Marketing – Press Releases Get Instant Traffic

One of the best ways to generate immediate traffic to your ebook web site is to send press releases. Writing a press release is different to writing an article or web copy content. It should include content that is newsworthy such as a story about your product and what it will do for the customer.

Benefits of Press Releases

1. Attract lots of visitors

Online press release sites get sent to thousands of outlets. This may include Google and Yahoo news sites which receive thousands of visitors a day.

2. Boost search engine traffic

If you optimize your release for the search engines by including your main keywords it will get indexed by them. This generates lots of incoming links to your web site that will boost your rankings.

3. New contacts

Sending your press release to many news media outlets could result in huge promotional opportunities.

4. Saves time

The time invested in creating and sending a press release will result in attracting lots more traffic than writing an ad or an article.

5. Tracking

Most online press release sites allow you to track the number of people that have read it. This allows you to monitor its effectiveness.

How to Write a Press Release

It’s very important to write your press release correctly so it won’t get rejected. Here are several articles how to write one:

Press Release Websites

Press Release Software

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Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO