If your website doesn’t rank on the first page of Google or any other search engine you’re not going to receive much traffic unless you use some other traffic generating method such as pay-per-click advertising, video marketing, solo ads, etc. Since search engine optimization is a powerful free method to gain high rankings let’s look at what it takes to reverse engineer a competitor’s website so you can use the same methods they used to gain high rankings and outrank them.
The 2 major factors that contribute to high rankings are:
- 1.On-page optimization
- Off-page optimization
