Increase Conversion Rates – Top 7 Ways to Improve Your Sales Letter Conversion Rate

In my previous article I discussed creating an attractive design for your ebook sales page to convert visitors into buyers. The other main factor is the quality of the content on the page. Your sales letter should pull the visitor through the page. This means the text and images must flow seamlessly together and pre-sell the visitor so he or she will want to click the order button.

Top 7 Ways to Improve Your Sales Letter Conversion Rate

1. Stress the benefits

Put yourself in your customers shoes and think what’s in it for them. Point out the problems they are facing and how your product
will help solve them.

2. Provide details

Detail what your product will do ie reduce weight, get more traffic. You might even include the whole table of contents
to show the detailed information covered in your ebook.

3. Establish credibility

Why should this person believe you..they’ve never met you? Include examples how this product helped you. Provide testimonials of people who have used the product. Other people’s opinions and experiences often carry more weight than your own opinion or experience. This probably is due to unscrupulous businesses giving false or incorrect information that burned their customers.

4. Create a sense of urgency

The majority of visitors arriving at your sales page will procrastinate and leave the purchasing decision for later. They may forget to return so how can you get them to come back?

Here are a few ideas…

a. You could say something like:

“this price is for a limited time only”
“pre-launch price”
“the price will increase after this date…”

b. One time offer

Warn the person this price will only be offered once.
When they return to the same page the price will have increased.

c. Create a pop-up

When they leave the sales page a different page will pop up displaying a reduced price ie “get $10.00 off the price if you act now”

5. Don’t include navigation bars

This will only distract your readers by having them click elsewhere. You need to create a single focus to maintain the power of your sales copy.

6. Offer an e-course

Create a series of follow-up messages using an autoresponder. This enables you to expose your offer several times (instead of one time) increasing the chances of the person buying.

7. Over deliver

Selling your ebook means you want to GET something (money) from your visitor. Provide a high quality bonus or bonuses that the visitor does not expect to receive. It will make help remove objections to their purchasing decision.

If you want to attract a continuous stream of NEW visitors to
your website without spending a dime on advertising pick up a copy of
my new ebook”Article Marketing Strategies“…
to receive immediate and long-term traffic.

Herman Drost is the Certified Internet Webmaster (CIW)
owner and author of Web Site Design, Web Hosting, SEO