Best Practices For Building Social Media Into Your WordPress Website

Social media is one of the best community building tools available in marketing today. Especially important is how you are incorporating social media organically into your brand website to make it more engaging. Below you’ll find some great best practices to lead you along the way.

social media best practises

photo credit: JefferyTurner via photopin cc

1. Place social media logos on your site for instant identification
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Top 12 Ways To Monetize Your Blog Even If You Haven’t Made One Cent…Yet

how to monetize your blog

  • What are the best places on your blog to monetize?
  • Which methods generate the most profits?
  • How do you implement these methods?

If you’re a professional blogger (or want to be one) you probably spend a lot of time creating new content on a regular basis. Perhaps you’ve made a little money from AdSense Ads however it’s not paying your bills and you certainly can’t quit your day job…yet. How then do you increase the revenue from your blog?

Let’s look at the 12 most effective ways to monetize your blog
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Top 7 Reasons to Create a Social Media Presence for Your Business

social media presence
Like many of you I’ve been ignoring social media to promote my online business for many years because I’ve got enough on my plate and didn’t want to waste time on something that may not work. Besides, many business people complain social media marketing takes up too much of their time plus they weren’t generating profits from it.

Why did I change my mind?

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How to Integrate Social Media with Article Marketing

How to Integrate Social Media with Article Marketing

Article marketing is a highly effective method for driving traffic to your website because it provides valuable content, builds incoming links and boosts search engine rankings. Instead of relying on article directories to syndicate your content, integrate social media sites to expand your audience.

Why integrate social media with article marketing?

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How Does Viral Marketing Work to Generate Website Traffic

viral marketing

Viral marketing refers to information that is passed along from person to person. The internet is a great viral marketing medium because you can distribute your content very quickly to a large audience. It’s similar to a human virus. Think of the swine flu or cold virus that spread quickly if you were in the same room as the person with the virus.

Benefits of viral marketing

The amount of traffic generated to your website will increase in proportion to the number of people your content reaches. The larger your audience the more visitors you’ll receive. Viral promotion strategies may include article marketing, videos, reports, ebooks, affiliates, images or simply writing compelling content.

Article marketing: an example of how to generate traffic with viral marketing

When marketing products on the Net lots of content is constantly needed to build backlinks, increase search engine rankings and provide material for your website visitors. Your customers are what keep you in business so if you take good care of them by giving them valuable content you’ll build long term relationships.

1. Write a compelling article

  • Create a list of keywords using the free WordTracker or Google keyword research tool
  • Create topics based on each keyword
  • Create an attractive headline to draw readers into your article
  • Write several paragraphs containing tips related to your headline
  • Create a resource box that offers a free report as an incentive for visiting your website
  • Include anchor text (hyperlinked keyword) and your full web address in the resource box

2. Submit to article directories

The top article directories receive millions of visitors and are visited daily by the search engines. When you submit your article to them you’ll generate instant and long term traffic. Instant traffic comes from RSS feeds, email alerts and ezine publishers selecting your article for publication. Long term traffic comes from your article appearing in the search engines. This happens because you get a high quality backlink from the directory plus backlinks from other sites that publish your article.

3. Publish on your blog

Publish the article on your blog so visitors can pass it on to others or comment on it. It will also be distributed to your RSS readers through the RSS feed built into your blog.

4. Use social media

Use Twitter, Facebook, LinkedIn to notify potential readers about your new article. Add social bookmarking icons to your website or blog for visitors to easily bookmark your content.

5. Repurpose your articles

Convert your articles to videos, podcasts, short reports and ebooks. Use video sharing sites (e.g. YouTube), podcast and ebook directories to spread your content virally.

Viral marketing through writing and distributing content, creates a snowball affect that can generate traffic to your website instantly and continuously for many years to come.

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Social Marketing – How to Monitor Your Social Media Presence in 10 Minutes a Day

Do you currently have a social media presence for your business?
Are you overwhelmed by the amount of time it takes to monitor these sites?

Social media marketing can easily consume a large portion of your day if you are not organized or have a clear focus. The article below provides 5 easy steps you can do daily to monitor your social media sites.

How to Monitor Your Social Media Presence in 10 Minutes a Day

Monitoring your business’ social media presence is incredibly important. You need to respond to people talking about your brand and understand how people view your company. However, a common concern is that it takes up too much time.

The team at HubSpot spreads out the responsibilities, but it’s entirely possible for one person to keep an eye on things. If you set up a solid routine, monitoring your online presence doesn’t have to be a hassle at all.

Here are five free, easy steps you can take to get things started. Do each task in the morning when you start work, and you should be good to go. (If you want to further automate this sort of work, checkout HubFeed, a monitoring service built into all HubSpot software packages.)

1) Check Twitter for chatter about your company (2 minutes): Use tools like TweetDeck or Twitter Search to monitor conversations about your company in real-time. To check once a day, set up an RSS feed for a specific Twitter Search to go straight to your Google Reader. Do this by clicking the little RSS icon after you complete a search. Now, ongoing search results will be sent to your reader.

2) Scan Google Alerts (1.5 minutes)
: Check your Google Alerts for your company name, products, executives or brand terms. To set this up, enter your search terms and select to receive updates as they happen or once daily. Now, when people blog about your products, an alert will be sent to your inbox. You can read the articles and respond right away!

3) Check Facebook stats (1 minute): Visit your Company Page’s Facebook Insights. This can be found by clicking “more” under the page’s main photo. Scan your fans and page views count. If you are a member of a group, check to see if any new discussions started.

4) Answer Industry-related LinkedIn questions (3 minutes): Search for questions on LinkedIn that you or members of your company can answer. You can set up an RSS feed for specific question categories to go to your Google Reader as well. When you find a relevant question, respond and include a link to your website.

5) Use Google Reader to check Flickr, Delicious, Digg and others (2.5 minutes)
: Also set up RSS feeds for searches on your company name and industry terms in other social media sites. Similar to monitoring LinkedIn and Twitter, your Reader will serve as a great place to centralize your other searches too!