How To Make A YouTube Short On Your PC (QUICKLY & EASILY)

I don’t own a phone.
My phone doesn’t have a shorts camera app.
I prefer to make all videos on my computer because it has a live screen.

In the video below, you’ll learn how to make a YouTube short on your PC, so you won’t have to use a phone. You’ll also learn how viewers will find YouTube short and how to make better shorts videos.

https://youtu.be/9H0HX-Mb6-8

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

Step 1.
Shoot your short video in a vertical format.

If using a phone, make sure you hold it vertically. If using a camera like this Canon M50, make sure it’s in the vertical position before you hit record. If using an old form video that you’ve already recorded but want to make it into a shorts video, make sure you rescale that horizontal video into a vertical video. Use the aspect ratio 9 by 16, and the dimensions 1920 pixels long by 1080 pixels wide.

Click here to Convert Horizontal Video To Vertical Online for YouTube Shorts

Your YouTube short can be up to 60 seconds long, so don’t make it longer than 60 seconds. Keep in mind that if you upload a YouTube short that you’ve created elsewhere, make sure the content is not copyright protected and it’s suitable for use on YouTube.

Step 2.
Edit your video.

After you’ve shot your video, import your video file into your video editing software. I use ScreenFlow, which is a video editor and screen recorder for the Mac, but you can use any video editor.

Create a vertical document in your video editing software with 1080 pixels by 1920 pixels high. Import your video onto the timeline. Here’s my shorts video. If it’s smaller than your document, just rescale it. Make sure the first two seconds really grab your audience’s attention. You can also invite viewers to subscribe by adding a subscribe overlay. I prefer to add the subscribe overlay to the end of the short video.

You can also add up to 60 seconds of music to your shorts video by downloading the audio file from YouTube’s audio library.

After you finish editing your short video, you’re ready to export it. Click export, give it a title, choose the place where you wish to download it. I’m going to check download, encoding quality fastest.

When you export your video file, make sure you choose the original resolution. When you click the dropdown, choose 1080 pixels wide by 1920 pixels high, which is 100% of original. Click export.

Here’s my shorts video file saved to my download folder. Now I’m ready to upload and optimize my short video for YouTube.

Step 3.
Upload and optimize
.
Most viewers discover the shorts videos while browsing the shorts shelf using the YouTube app on their phones. Therefore you want to upload and optimize your shorts videos so they can be found on YouTube. Later, I’ll discuss other places where your shorts videos can be discovered. Log into your YouTube channel, click the create link at the top, click upload videos, click select files, or drag and drop a file to upload.

I’m going to drag this file, How to Increase Watch Time on YouTube in 30 Seconds. Now it’s uploading. Okay, I’ve got my title in there ready because that’s what I named the file. Add a shorts description. Make sure you include the hashtag shorts in the description or the title.

Here’s the thumbnail frame that YouTube chooses from your video to add to the shorts shelf. On the audience select, no it’s not made for kids, no age restriction. Click next. I’m not going to add an end screen or a card. Click next. Under visibility, you can choose private, unlisted, or public. For the sake of this demonstration I’m going to choose unlisted, but if you want to make it public, choose public, or you can schedule it. Click save.

Step 4.
Publish and promote
.
After you finish uploading and optimizing YouTube short, promote it on YouTube as well as your social media sites. Click on the shorts URL, post the video, then click on share. Now share your shorts video on social media sites by clicking on each of the icons. You can also copy the URL and share with the email list or post it to your blog.

If you want to promote your short video on YouTube, post it to your community tab. Alternatively, create a 15-second clip and post it as YouTube story.

You can also add a shorts section to YouTube homepage. Simply go to customization in your dashboard. Click add section, select short videos. It says, this section will appear after a short video has been uploaded. Here’s a short section that I added to my YouTube channel homepage.

Where can you find YouTube shorts?
You can find shorts by tapping on the shorts icon in the YouTube app. You can also discover shorts by tapping on the home screen in the YouTube app. After tapping a short, you can scroll to see more shorts videos. You can also find them in your subscriptions fee and on the YouTube section on your channel homepage.

Keep in mind that short videos have their own separate viewing experience than regular videos. Once you tap into a short, you can scroll to view more of them.

Why should you make shorts?
Here are 3 reasons to make shorts.

  1. It’s a great way to reach new audiences.
    For example, mobile users can discover your shorts videos by browsing the shorts shelf from their mobile phones. YouTube says that YouTube shorts receive 6.5 billion daily views per day. Therefore it’s worthwhile trying to expose your content to a different audience.
  2. Drive views to your long-form content.
    For example, you can take a 15 to 60-second snippet of your long-form video, then invite people to check out your long video at the end of your short video. This will drive viewers from your short video to your long video.
  3. Track your shorts performance.
    If you click on analytics in YouTube Studio and go to the content tab, you’ll be able to see all your shorts videos. You’ll also discover how viewers are finding your shorts from external means, YouTube search, suggested videos, or playlists.

    You’ll also be able to see the top shorts for your last 7 days, 28 days, 90 days, 365 days, or lifetime.
    If you click on the analytics for any of your individual shorts videos, you will see the key moments on its retention as well as the main traffic sources. For example, in this shorts video, 85% of viewers are still watching around the 30-second mark. The top traffic sources include external, which is mostly Google search, YouTube search, direct or unknown, playlists, and other YouTube features.

    Keep in mind that if you upload a custom thumbnail for YouTube short, it may appear at the top of the page in Google search.

What if you want to make a YouTube short on your phone?
Watch this video to learn how to make a 60-second YouTube shorts video on your phone using a YouTube shorts camera app.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

Improve Your YouTube Search Rankings With These 10 Tips 

Do you want to increase your impact income and grow your channel fast?

This video currently ranks number one in YouTube search for “How To Easily Translate YouTube Comments To English On Mobile”. It also ranks number one on Google search with same title out of 103 million results and displays a large thumbnail at the top of the page. As a result, this video has gotten over 14,000 views since was published in November 2021 and currently gets 171 views every 48 hours. If I select the last 365 days, you can see that traffic has steadily increased over the last 365 days and still increases every day.

I’ve also gained 30 subscribers and made $36 since a video was published and will make more over time.

In the video below, you’ll discover 10 tips to improve your search rankings on YouTube, so you can get more views and subscribers.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Find keywords with high search volume and low competition.
    It’s difficult to rank for highly competitive keyword phrases, especially if you’re a small channel. Therefore, I recommend targeting long-tail keyword phrases that have a high search volume and low competition. For example, if I add the phrase “translate youtube comments” in the YouTube search bar, I get a bunch of suggestions. If I add underscore space in front of the phrase, I get a bunch of long-tail keyword phrases that are easier to rank for.

    If you install the browser extension Keywords Everywhere, it’ll show the search volume next to each particular keyword phrase. The root phrase “translate youtube comments” gets 1,600 searches per month. Even though the phrase “how to translate youtube comments to English mobile” doesn’t show any search volume, it means that people are searching for that particularly human phrase.

    As you can see, I dominate YouTube search for that particular keyword phrase and still get 172 views every 48 hours. This means the traffic and revenue increases for my channel every single day, and that’s only one single video.

    If you want to do even more detailed research, I highly recommend getting the keyword research tool TubeBuddy. It will show you how easy it is to rank for that particular keyword phrase by giving you a keyword score of excellent, very good, or poor. It also shows related searches, then if you click on the results tab, it’ll show you the competition, so you can check out their thumbnails and titles.
  2. Find untapped words in your traffic sources report.
    For example, this video has received over 2,500 views since it was published using the title “Why is my YouTube video not getting views? How to fix?” If I click on the reach tab in YouTube analytics, it’ll show me the untapped search terms I can use to make future videos based upon a similar title.

    If I click on see more, it’ll show me even more untapped search phrases I can use for future videos. If I look on the content suggesting this video, it’ll show me the titles of videos that are getting suggested on other people’s watch pages. If I click on see more, it will show me a list of all suggested videos and their titles.
  3. Dominate search terms.
    If you make lots of videos around similar search terms using the methods I explained previously, you’ll be able to dominate the first page of YouTube search. For example, these two videos dominate the first page of YouTube search using the title “How To Find A YouTube Channel Without Knowing The Name” or “How To Find A YouTube Video Without Knowing The Name.” The first one received 45,000 views since it was published two years ago and the second one received 98,000 views since it was published two years ago. They’re still getting new views every single day.
  4. Improve click-through rate.
    Click-through rate refers to views per impression shown. It measures how often viewers watched a video after seeing an impression. Impressions refer to how many times your video thumbnails were shown to viewers. This includes only impressions on YouTube, but not on external sites or applications.

    This means you have to create compelling titles and thumbnails to win the click from your viewers. If you don’t win the click, they’re not going to watch your video, and you won’t get many views and subscribers.

    YouTube says, “Half of all channels and videos on YouTube have an impressions click-through rate that can range between 2% and 10%.” Ideally, you want to shoot for over 10% to get a high click-through rate. Therefore, I recommend testing different thumbnails for the same video. You can use TubeBuddy’s thumbnail split testing feature to see which thumbnail gets the most traffic.

    Keep in mind that newly uploaded videos will often have a high click-through rate because YouTube sends out notifications to your subscribers. Ultimately, it’s best to compare click-through rates between videos over the long term.

    Also keep in mind that your video thumbnails are always competing against other videos that appear in YouTube search, on the YouTube home screen, and in suggested videos. If you use TubeBuddy’s Click Magnet tool, you’ll be able to see the power rankings for your channel. For example, these videos have a higher ranking because they have a higher click-through rate. If you want to grow your channel faster, focus on making videos similar to the top-ranking videos.
  5. Increase watch time.
    This is the number one ranking fact on YouTube, so you want to get this right if you want to grow your channel fast. Watch time refers to the amount of time viewers have watched your video. This is very similar to audience retention, which explains how well different moments of your video held viewers’ attention.

    If you click on the engagement tab in analytics, you’ll see a key moments for audience retention, which includes your intro, viewers still watching at around the 0:30 mark. Top moments are where your viewers watched for longer than usual, and dips means viewers are abandoning or skipping certain parts of your video.

    The shaded area is your typical retention, but in this video, it’s above typical retention. This is what you want to shoot for for every new video you upload.
  6. Improve audience retention
    Here’s how to understand your audience retention. When the line on the chart is flat, it means viewers are watching that part of the video from start to finish. Gradual declines means viewers are losing a bit of attention over time. Spikes appear when more viewers are watching, re-watching, or sharing a moment or moments of a video. Dips mean viewers are skipping or leaving your video at that specific part. Typical retention compares your recent videos of a similar length.

    If you want to increase the watch time or audience retention on future videos, try to identify why you’re getting dips in your video. It could be when you’re rambling or saying something that causes your viewers to disengage from your content, also identify what caused the spikes in the graph. This could be where viewers are particularly interested in that particular part of your content or the re-watching that part of the content.

    When you improve the watch time or audience retention on your videos, there’s a higher probability that your videos will be recommended by YouTube on other people’s watch pages and channels.
  7. Increase session watch time.
    Session watch time refers the amount of time someone spends on YouTube during a single session. If they start watching one of your videos on a playlist, then continue watching several more videos in that playlist, you’ve increased the session watch time on YouTube.

    You can also increase session watch time by placing one of your own videos at the beginning of your playlist, then adding videos from other channels to that playlist. When a viewer begins watching your video in that playlist, then continues watching other videos from other channels, then you’ll be rewarded by YouTube because you started the viewing session.

    If you want to increase session watch time, create a video series based upon a common theme and put all those videos in a playlist. At the end of each video, link to the next best video in the playlist by using the end screen. This will motivate your viewers to watch more than one video and keep them longer on the YouTube platform.
  8. Optimize video description.
    Even though your video description is not as important as your title and thumbnail, it still helps your videos get found in search and in suggested videos.

    Place your most important content in the first three lines of your video description because that’s what viewers see while they’re watching your video. Summarize your video content in the first three lines that includes the keyword phrases that you’re targeting. I often include a link for the next best video I want my viewer to watch. It could also be a link to your landing page or website depending on the purpose of your video.
  9. Add video chapters.
    When you add video chapters or time stamps to your video description, it allows viewers to re-watch that particular part of the video that they’re most interested in. It also helps your video get discovered in YouTube search and Google search. For example, YouTube shows a featured snippet in Google search at the top of the page. It also displays thumbnails of key moments in the video. If you want to know how to add chapters or timestamps to your videos, click the link in the description.
  10. Boost engagement.
    YouTube is one of the biggest social platforms where you can build an online community. When you build a community of fans that watch your videos and keep coming back to watch more of your content, it’ll be easier to gain more views and subscribers as well as rank your videos on YouTube search.

Here are 4 ways you can engage with your audience.

  1. Reply to comments.
    Every time you publish a new video, make the time to reply to the comments, so viewers will keep coming back to get their questions answered. Sometimes, you can have long conversations with your viewers by answering the questions in the comments.
  2. Create a community post.
    Use the community tab on YouTube channel to add polls, ask questions, get feedback, or announce your new video. It’s a great way to interact with your audience when you don’t have a new upload.
  3. Create stories.
    Stories are 15-second video clips where you can share a quick tip or something from behind the scenes. I typically share a 15-second tip every day to help viewers grow their channels. Make sure you subscribe to my channel to receive notifications of future videos and stories
  4. Create Shorts.
    Shorts of 15 to 60-second vertical video clips that appear on the YouTube Shorts shelf in the YouTube app. They can also rank in Google search and YouTube search.

    For example, here’s my Shorts video that ranks number one on YouTube search for “How To Add A Subscribe Button To Your YouTube Video In 60 Seconds”.

    Here’s the same video that currently ranks number one on Google search and shows a large thumbnail.

    If you want to know how to make and upload YouTube Shorts from your PC, watch this video. You’ll also learn how to find YouTube Shorts, how to promote YouTube Shorts, and how to track their performance.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

10 Tips I Wish I Knew Before Starting Youtube!

What should my channel be about?
What gear should I use?
How can I grow faster? What should I focus on?


Watch the video below to the end for 10 tips I wish I knew before starting YouTube channel, so you can build an audience, make an impact, and generate revenue from YouTube channel.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Choose a niche you’re passionate about.
    If you don’t enjoy creating new content week after week, month after month, year after year, you’ll soon lose the motivation and give up trying to grow a YouTube channel. There’s going to be times where you feel like giving up because your new video didn’t get many views or subscribers. YouTube is a long-term commitment, so make sure you choose a niche you still feel passionate about many years later.

    When I started my YouTube channel in 2006, I focused on web design tutorials because I was a professional web designer. Later, I changed my niche to video marketing because I felt more passionate about creating videos than I did creating websites. As a result, I changed my channel name from my Isitebuild to Drostvideo, and my channel grew faster because now I was more focused on a niche I was passionate about.
  2. Narrow your niche.
    If your niche is too broad, it’ll be difficult to satisfy everyone and your channel won’t grow as fast. When you narrow your niche, it’ll be easy to create the right content and attract the right audience. For example, when I changed my niche from web design to growing your audience on YouTube, it was much easier to create content on a regular basis.
  3. Know your audience.
    YouTube says that the algorithm follows the audience. The more you know about your audience, the easier it will be to create the right content for them. One of the mistakes I made in the early growth on my YouTube channel was making videos on content that I was interested in but my audience didn’t have an interest in it. Now, YouTube gives you the tools and analytics to know your audience on a more intimate level.

    For example, you can use community posts to poll your audience. You can use the research tab in YouTube Analytics to find the content gaps on YouTube channel. It’ll also show you the search phrases people are entering into the search engines to find your content on YouTube.

    The audience tab in YouTube Analytics will show you the videos that are currently growing your audience, other channels your audience watches, when your viewers are on YouTube, other videos your audience watched. If you get stuck for content ideas, read the comments under your videos as well as under your competitors’ videos.
  4. Learn how the YouTube algorithm works.
    Most of the initial growth on my YouTube channel came from YouTube search because I was focused on how-to content. Over time, the YouTube algorithm changed its focus to include click-through rate and watch time. Click-through rate refers to how many people see your title and thumbnail, then click on your video. Watch time refers to how many people remain engaged throughout your video.

    YouTube says that if you increase the click-through rate and watch time, there’s a higher probability that your videos will be recommended by YouTube. This means they’ll be recommended on the home screen at YouTube.com or in the YouTube app, as well as in suggested videos which appear on the right side of people’s watch pages. When YouTube recommends your videos, your channel will grow faster than if you just focused on search.
  5. Learn how to create compelling titles and thumbnails.
    Your thumbnails and titles are what viewers see first in the search engines, on the YouTube home screen, and in suggested videos.

    Instead of creating tiles and thumbnails as an afterthought when you’ve finished creating your video, focus on creating titles and thumbnails before you create your content.

    Watch this video to learn how to write titles that everyone loves.

    Before you create your thumbnail, enter the title of your video in YouTube search and look at the top 5 thumbnails of your competitors. Design a thumbnail that’s different to your competitors because the thumbnails will be competing for your viewers clicks in the search engines and in suggested videos. You can use different colors, images, fonts, and design.
  6. Create a consistent upload schedule.
    The key to successful growth on YouTube is to upload new videos week after week, month after month, year after year. This will help grow your online community because they’ll know when to expect new content on your channel. When viewers consistently see your new content and search engines in the subscription feed or on the YouTube home screen, the more likely subscribe to your channel.

    Attracting new subscribers on a regular basis drives a high view velocity when you first upload a video. This is because your subscribers are the first ones to receive notifications about new uploads. When you’re first starting a YouTube channel, try to upload as often as possible so you can grow your channel fast.

    For example, I’ve published 3videos a week for several years, two were regular videos, and then I went live every Friday. Nowadays, you can upload a regular video, a short video, and go live once a week.
  7. Batch your video content.
    It’s easy to get stressed or burnt out if you try to keep your regular upload schedule without batch processing your videos. Typically, I write several scripts for future videos, then batch film them all in one setting. I’ll spend the rest of the week editing, optimizing, and scheduling them for a later time. This helps me to avoid the stress of just staring at a blank screen not knowing what kind of content to create. It also gives me the flexibility to travel or go on vacation whenever I choose.
  8. Monetize as soon as possible.
    Currently, YouTube says that if you want to monetize your YouTube channel, you need 4,000 public watch hours, and 1,000 subscribers in the past 12 months. Don’t let that threshold stop you from making money from YouTube channel because you can still make money by promoting affiliate products, your own products, doing brand deals, and coaching.

    Click here for 10 ways to monetize YouTube channel without 1000 subscribers.

    I recommend monetizing YouTube channel as soon as possible because now, YouTube places ads on non-monetized channels. The faster you meet the threshold, the more revenue you’ll generate from YouTube channel, and you’ll be able to upgrade the gear you use to create your videos.

    For example, when I started my YouTube channel, I just used the camera on my iPhone 4s and a cheap external microphone. Later on, I upgraded my camera to the Canon M50 and the MOVO VXR10 mic which sits on top of my camera.

    Nowadays, you can shoot 4k video just using your iPhone. My recommendation is to do the best with the gear that you already have, then upgrade as you generate more revenue from your channel.
  9. Avoid comparison.
    When starting a YouTube channel, it’s easy to compare the growth of your channel with someone who has been growing for several years. Also, don’t compare the quality of videos to someone who’s been growing their channel for 10 years.

    For example, if I compare the quality of the videos that I uploaded 16 years ago to the ones I’m making now, I really cringe. This is because I had no experience creating videos when I first began my YouTube channel, and I was using a low-quality camera and mic. After I got more comfortable being on camera and uploaded tens of videos, as well as upgrading my gear, the quality of my videos improved.

    Keep in mind that when you’re first starting up, the quality of your videos is going to be very different to the quality of your videos several years later because you’ve had a ton more experience. Fortunately, the more you practice, the better you’ll get at making great videos. Instead of comparing yourself to other channels, try to approach your niche and topics from a different angle. When you create something unique, you’ll stand out from the crowd.

    For example, when YouTube first came out with YouTube Shorts, I created a video on how to upload Shorts from your PC. As a result, the video has gotten over half a million views, gained almost 3,000 subscribers, and generated $2,500. It still attracts over 3,500 views every 48 hours, which results in the growth of my channel.
  10. Double down on winning videos.
    If you want to grow your channel faster, make similar videos to your top ranking videos. If you go into YouTube analytics, you’ll be able to see the top 10 videos that are currently attracting the most traffic to your channel. Study the topic, title, thumbnail, and watch time of those videos, then make a similar video.

    For example, recently I created this video titled I Hit 100,000 Subscribers After 16 Years: Lessons and Mistakes. It received a view velocity of 1 of 10, which means it received the most traffic for a newly uploaded video.

    I made a similar video titled This Is How Much YouTube Paid Me for 100,000 Subscribers. It also got a view velocity of 1 of 10, beating up my previous video.

    If one of your newly uploaded videos gets a high view velocity of 1 of 10, then make a new video with a similar topic. There’s a high probability it will do very well. If you create a video series based upon a common theme and place them in a playlist, it will encourage viewers to binge watch your videos. This will extend the viewing session of people watching your videos on YouTube and increase the probability of your videos being recommended and suggested.

    It only takes a few winning videos to uplift all the other videos on your channel resulting in faster growth.

    If you want to get my checklist for starting and growing a YouTube channel, watch this video titled Don’t Start A YouTube Channel Before Watching This.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

How Hard Is It To Get 100k Subscribers On YouTube?

Being a content creator on YouTube is hard, but the advantages outweigh the disadvantages. You’ll experience a wide range of emotions during your YouTube journey. From profound joy when your video goes viral, or you get a comment like this, or you get depressed or burnt out because your channel’s not growing.

In the video below, I’ll share 10 tips that help me to be consistent during my journey to 100,000 subscribers so you can achieve the same in a shorter period of time.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Be true to yourself.
    Avoid comparing your journey with somebody else’s journey and avoid comparing your channel with somebody else’s channel. Instead, try to be natural and just talk to the camera like you’re talking to a friend over a cup of coffee. Keep in mind that the camera may take away some of your energy. You may have to raise your energy a little before you hit record. If you feel a little stressed before you hit the record button, smile then hit record. It’ll help you to relax.
  2. Add value.
    Instead of obsessing over views and subscribers, focus on sharing something valuable with the people you care about. Herman, how do you find topics that your audience is interested in? A quick way to find out what your audience is interested in is to type your main queued phrase into the YouTube search bar. YouTube will display a bunch of phrases that people are typing into the search engines to find the content that they seek.

    Alternatively, you can use a research tab and YouTube analytics to find the content gaps that are missing on your channel. You’ll also be able to explore the search terms relevant to your channel based upon what viewers are searching for on YouTube.

    Another tip to find content ideas your viewers will be interested in is to study the comments under your videos as well as the comments under your competitor’s videos. If they’re recurring questions, turn them into video titles and answer the question in your video content. I typically use the notes app on my iPhone to jot down content ideas while I’m out and about.
  3. Have a goal.
    Having a goal for your channel helps you to focus on its growth. For example, if you just start a YouTube channel, your first goal would be to meet 100 subscribers. After you get 100 subscribers, you can get a custom URL that makes it easy for you to share your channel with other people. Instead of seeing a bunch of letters that are very difficult to remember or difficult to spell, you’ll have a shortened URL like youtube.com/drostvideo.

    After you meet the goal of 100 subscribers, your next goal could be 1,000 subscribers and 4,000 watch hours in the next 12 months so you can monetize YouTube channel. As a result, you can monetize every video you upload and generate revenue from it. This will help you to upgrade your gear such as a new camera or upgrading your lighting.

    When I started on my YouTube channel, my goal was not to achieve 100,000 subscribers, but simply to share valuable content with my audience. Over time, the content evolved based upon the interests of my audience.
  4. Niche down.
    When you try to appeal to everyone, you appeal to no one. The more specific you can be in your niche the easy it’ll be to create the right content for your audience. If you go too broad, you lose the interest of your audience.

    For example, my niche is how to grow your audience on YouTube, which covers a wide range of topics. Over time, I’ve discovered topics that my audience really loves and therefore I focus on those topics. For example, my audience loves to hear about how you can grow a YouTube channel or how to get more views and subscribers.

    Another popular topic or bucket is how to write better video titles. Once you’ve decided on your niche, drill down to the specific topics that your audience is really interested in. This will make it easier to create future content for your channel.
  5. Differentiate yourself from your competitors.
    Instead of copying what your competitors are doing try to approach a niche from your own unique angle. For example, you can tell stories, be entertaining or just go live.
  6. Improve each video by 1%.
    Instead of trying to improve everything at once in your video, just focus on one thing. Some examples include rewriting a title, redesigning your thumbnail, creating a strong hook in the first 30 seconds of your video, improving your watch time, or improving your delivery. If you try to improve one new thing for every new video you upload, your channel will grow faster than if you didn’t do anything.
  7. Get feedback.
    You’re probably familiar with the saying, you can’t see the forest for the trees. This means that you’re so close to your content that you can’t see what you need to change to improve your video or your channel.

    Getting feedback from your family, friends or colleagues will give you an objective view of your videos and channel. For example, I ask for feedback on different thumbnails in community posts or on my Facebook group.

    If you want to join over a thousand like-minded creators, I invite you to join my Facebook group at Tube Video Boot Camp. You’ll be able to ask questions and get feedback from like-minded creators.
  8. Batch film your videos.
    If you want to avoid the stress of not having a video to upload so you can see consistent growth on YouTube channel, I highly recommend batch filming or batch processing your videos. Typically I’ll keep a list of future content ideas in a Google doc so I won’t end up staring at a blank screen. I’ll also create two or three different scripts for videos I want to release several weeks ahead.

    When it comes to filming, I’ll film two videos at once depending on my energy level. If one video takes a long time to film and I don’t have the energy to film the second one, I’ll leave it till the next day based upon the script I’ve already produced.

    After I finish filming, I can spend the rest of the week editing my videos. Whenever I know I’m going on vacation or traveling, I’ll schedule my videos ahead of time on YouTube so I don’t have to be there to publish them. I just schedule them for the time they need to be published whether it’s one, two, or three weeks from now. This helps me to keep a consistent upload schedule without being stressed.
  9. Experiment.
    The definition of insanity is doing the same thing over and over again expecting different results. Therefore, it’s worthwhile to experiment doing different things to see what works. For example, you get to alter the pace of your delivery, film from a different location, do something entertaining, introduce props or do a collab with another creator in your niche. If you don’t what to change, ask for feedback from other creators in your niche or look at the top creators in your niche to see what they’re doing differently.
  10. Never give up.
    If I’d given up growing my YouTube channel over the last 16 years, I would never achieve the milestone of 100,000 subscribers. Many creators give up right before their channel is about to take off. There’s going to be times when you’re stressed out because you don’t have time to create new videos, depressed because you didn’t get many views or subscribers on a video you spent hours creating, burned out because you never took a break uploading new content for several years but you keep going anyway to grow your channel.

    Keep in mind the video you upload today may not take off until weeks, months, or even years later. You do the work once and reap the benefits over and over.

    For example, this video’s gotten over a million and a half views since it was published, gained almost 9,000 subscribers and made $4500. In the first two days, it only received 274 views. After 90 days, it received almost 5,000 views. One year later, it attracted 431,000 views. Two years later, it attracted over a million views. Three years later, it accumulated over a million and a half views. Currently, every 48 hours it accumulates over 3,000 views.

    As you can see the majority of views, subscribers and revenue only came later not when I first uploaded the video. Don’t obsess over views and subscribers when you first upload your video.

    For example, this video triggered Google search one year after it was uploaded and currently ranks at the top of Google search displaying a large thumbnail. As a result, this video’s gotten almost 38,000 views since was published and currently received 243 views every 48 hours.

    Instead of giving up, take a pause, recharge your batteries then come back when you’re refreshed and motivated. One of the best ways to do this is to attend a conference of like-minded creators. For example, the last few years I’ve been attending the VidSummit conference in Los Angeles put on by Derral Eves. They have amazing speakers and you can interact with hundreds of people that doing the same thing as yourself.

My 3 BIG takeaways to grow your YouTube channel to 100,000 subscribers is to pursue your passion, be consistent with your upload schedule and persevere even when the going gets tough. If you achieve all three, you’ll shorten the time it takes to get to 100,000 subscribers.

Related videos
I Hit 100,000 Subscribers After 16 Years On YouTube (LESSONS & MISTAKES)
This Is How Much YouTube Paid Me For 100K Subscribers

What if you want to get your first 1,000 subscribers fast on YouTube?
Watch this video on how to get your first 1,000 subscribers quickly on YouTube.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

I Hit 100,000 Subscribers After 16 Years On YouTube (LESSONS & MISTAKES)

It finally happened.

I hit 100,000 subscribers after 16 years, and I want to offer a big thank you to all of you that subscribed and watched my videos. Without your support, I wouldn’t have achieved the milestone.

Edward Sweeney says, “I have been watching this channel for five years and found it very useful. Herman Drost has always been helpful when I’ve had a question. Well done, Herman”.

Please post a testimonial in the comments below if there’s any way
that I’ve ever helped you grow your YouTube channel.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

In this video, I share the 5 BIG LESSONS I learned on YouTube over 16 years and mistakes to avoid so you can reach the goal faster.

Here’s a harsh truth about reaching 100,000 subscribers.
Did you know that only 1% of all YouTubers are at the 100,000 level? It takes years of hard work to become an overnight success. For example, I uploaded three videos a week for many years to achieve YouTube growth. I uploaded two regular videos and then went live every single Friday.

Sometimes, you may not feel like creating a video, but you do it anyway to achieve consistent growth. YouTube is a long-term commitment, so you need to be consistent to have success.

Bastiaan Bakker says, “Herman’s easy-to-understand and to-the-point videos have helped me understand how YouTube works and how to improve being a YouTube creator, building an audience and optimizing my videos.”

Know your audience.
When you know your audience, it’s easy to make the right content for them. One of the biggest mistakes I made when starting my YouTube channel was making videos that I was interested in but my audience was not interested in. The key to consistent growth is to make videos that your audience is interested in because the YouTube algorithm follows the audience. To understand your target audience, you need to know their demographics and their psychographics.

Demographics refers to age and gender, and psychographics refers to motivation and goals. You can discover these features by adding a poll in your community post. If you have an email list, pull your list. If you have a Facebook group, pull the members of your group. The more you understand the target audience, the easier it will be to create the right content for them.

Dumpster Diving Adelaide says, “You’ve helped me with my channel and gone out of the way for me, and I really appreciate that, Herman. You have amazing knowledge. Regards, Simon.”

What to focus on?
The four biggest things to focus on to make the biggest impact on YouTube channel is topic, title, thumbnail, and watch time.

Topic
Use the new research tab in YouTube Analytics to discover the search terms people are using to find videos on your channel. I also use a keyword research tool, TubeBuddy, to get a competition score to see if my videos will rank in the YouTube search engine. It also shows the search volume, related videos, and my top competitors for that particular keyword phrase.

Alternatively, study the comments under videos and under your competitor’s videos to see if there are recurring questions that you can answer in your videos.

Title
When you create the title for your video, make sure you include the value and benefits of your video content.

For example, the value of this video is how to get 100,000 subscribers. The benefits are the lessons that I’m sharing with.

Don’t make the mistake of creating a title after you’ve created the video content. Instead, think about two or three different titles before you start recording your content. Your title and thumbnail must complement each other to win the click. If nobody watches your video, you’re not going to get many views and subscribers.

Therefore, a high click-through rate is crucial to getting people to watch your video.

Thumbnail
Your thumbnail is the first thing viewers see in the search engines and suggested videos and on the YouTube homepage at youtube.com.

Before you create a thumbnail, look at the thumbnails of your top five competitors, then make a different thumbnail that stands out from the competitors. Use contrasting colors, bold text, and just a few words, or even no words.

Watch Time
YouTube says that if you get a high click-through rate and a high watch time, it increases the probability of YouTube recommending your videos on other people’s channels.

Watch time refers to how long viewers remain engaged on your videos. The closer you get to 100%, the more likely your videos will be recommended by YouTube.

Also, if you extend the watch time by getting viewers to watch more videos from your channel, it’s more likely they’ll be recommended. One of the ways to extend your viewing session is to link to a playlist containing related videos to the one that you’ve just watched. You can do this using cards and end screens.

Later on, I’ll talk about how you can track the performance of your videos on YouTube Analytics so you’ll know what you need to improve for your next video upload, so keep watching.

Monetization.
One of the biggest mistakes YouTubers make is not monetizing their YouTube channel so they can make money and upgrade their gear. If you just start a YouTube channel, you can make money by promoting affiliate products. This means you get a 50% commission for every product that you sell as an affiliate.

You can start generating ad revenue when you become a YouTube partner and have 4,000 watch hours and 1,000 subscribers. I suggest doing it as quick as possible because YouTube can put ads on your videos even if you’re not monetized. This means that YouTube is getting all the ad revenue but you get nothing.

As soon as you build and engage audience, I highly recommend doing brand deals and sponsored videos. You can make $500 to $1,000 for each product review video you make. If you bundle multiple revenue streams together, you can become a full-time YouTuber and support yourself.

You can also create channel memberships once you monetize your channel.

If you want to become a member on my channel, click here

Improve performance with YouTube Analytics.
When you can track the performance of your channel and videos, you’ll know exactly what you need to improve to grow your YouTube channel. For example, if you go to the overview tab in YouTube Analytics, you’ll be able to see the top 10 videos that are currently driving the most traffic to your channel. When you know this, you can make another video approaching the topic from a different angle to generate the same kind of traffic.

If you click on the content tab in YouTube Analytics, you’ll see the key moments for audience retention. You’ll be able to see the top moments in your video where you kept viewers engaged, often referred to as spikes.

The dips in your audience retention graph means that viewers became disengaged from your content. When you make your next video, try to improve the engagement by 1%, by eliminating the dips. Your goal should be to improve every video you upload so you can grow your channel fast.

Under the content tab, you can also see how viewers discovered your videos, through YouTube search, suggested videos, or external means. Keep in mind that the fastest growth of your channel is going to come from videos that are recommended by YouTube. If you click on the audience tab, you’ll be able to identify the videos that are currently growing your audience. You’ll also be able to see the channels your audience watches, so you can study those channels to get new content ideas.

Here are 10 secrets to grow your YouTube channel fast and avoid common mistakes.

  • Upload consistently.
    When starting YouTube channel, you want to upload consistently so you get a lot of practice to make better videos. You’ll also give YouTube time to accumulate data about your videos so you can track the performance in YouTube Analytics. When starting out, try to upload at least once a week, and if you want to accumulate watch time hours fast, include live streams.
  • Upgrade your gear and background.
    If you monetize your channel early, you’ll be able to generate enough revenue to upgrade your gear. This may include your camera, microphone, lighting, or background. For example, when I started my YouTube channel, I just used the camera on my iPhone 4S and the iMovie software that came with my computer. Later on, I upgraded my gear.
  • Don’t compare your channel with others.
    When you compare your channel with other channels that are doing better in your niche, it steals your joy and becomes demotivating. Instead, focus on improving one thing in each new video that you upload.
  • Create a video series.
    Instead of thinking about a solo video, think about a series of videos based upon a common theme and add them to a playlist. When you create a new video in the series, link to that playlist in the end screen. This will result in viewers binge-watching multiple videos in a row which YouTube really loves. Typically, I’ll link to the next best video after the one that they’ve just watched.
  • Avoid telegraphing the end of your video.
    Instead of saying something like “thanks for watching,” invite viewers to watch your next best video. Schedule your videos ahead of time. This helps you to avoid the stress of uploading a video when you don’t have time. If you make your videos under stress, it’ll be noticeable to the viewers watching your video. Typically, I’ll script and film two videos at once so I’ll be two weeks ahead on my upload schedule.
  • Boost audience retention.
    Watch time is the number one factor for ranking your videos on YouTube search, suggested videos, and getting your videos recommended on the YouTube home screen. Therefore, I highly recommend studying your audience retention graph to see where viewers are disengaging from your content, then when you make your next video, try to improve your audience retention.
  • Experiment with uploading short videos
    These are typically under 60 seconds. They also appear under the shorts shelf when people are watching videos from the YouTube app.
  • Take a break.
    It’s easy to get depressed or demotivated if you don’t get many views or subscribers on your videos or channel. When you take a break, it allows you to view your channel from a different perspective.

    I typically go for a run or cycle the trails around my home to clear my mind and get new ideas for future videos. A couple of times a year, I’ll go on vacation to the beach or go on a road trip.
  • Have fun.
    If you’re not passionate about your niche and enjoy uploading fresh content on a consistent basis, it’ll be hard to keep going when the going gets tough. There’s going to be times when you’re not motivated or too tired to make videos, but you do it anyway because you want to be consistent.

    YouTube is a long-term commitment. If you don’t show up every day and put in the hard work, your channel won’t be a success.

Big Takeaway
Stop obsessing over views and subscribers. Instead, think about sharing value with the people that you wish to serve. If you do that, your viewers will want to watch your videos and keep going back for more of your content.

Do you want to know the secrets to audience engagement on YouTube so you can get your videos recommended by YouTube for free?
If that’s a yes, watch this video on 12 ways to keep viewers watching your entire video.

Related Videos
This Is How Much YouTube Paid Me For 100K Subscribers

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

7 Ways to Fix Content That Won’t Rank On YouTube (revive dead videos)

How do you revive a dead YouTube video that’s no longer getting views or subscribers?

In the video below, you’ll discover 7 ways to fix content on YouTube, so you can get more views and subscribers on YouTube channel.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Make a similar video
    Here’s a video I created 4 years ago that received over a half million views since it was published, but now it only receives 30 views per day. Recently, I created this video targeted the same content, but using a different title. Currently, it’s received 700 views since it was published, and gains 36 new views every 48 hours. It’s reviving my old content.

    It also currently ranks on the first page of YouTube with a title 10 Ways To Monetize YouTube Videos Without 1000 Subscribers. It also ranks on the first page of Google search, and shows a large thumbnail at the top of the page.

    If you want to fix your content that’s no longer ranking on YouTube, make a similar video using the same content, but using a different title, it will attract new views and subscribers.

    This video has gotten 7,000 views since it was published in 2016, but now it gets zero views per day. Recently, I created a video of similar content and used a different title. How to Create a Subscribe Link on YouTube in 2022. Currently, this video has gotten over 27,000 views since it was published, and gets over 293 views every 48 hours. Therefore, I highly recommend creating new videos with updated content.
  2. Add the current year to your title.
    If you have an old video that you made last year, or in previous years, add the current year to the end of the title, so long as the content is still updated for the new year. This video was created in 2021 with a title, How To Contact YouTube Support. I updated a title by adding 2022 to the end of the title to reflect the current year, and because the content is still evergreen.

    As a result, this video has gotten over 21,000 views since was published, and still gets 224 views every 48 hours. As you can see from the graph, traffic increased when I added the current year to the end of the title.
  3. Create a short and link it to your long form video.
    If you have a regular video that’s currently not getting a lot of traffic, create a short on a piece of the content of that particular video.

    For example, here’s a video I created in 2019 on how to add a subscribe button, but it’s only getting eight views every 48 hours.

    Here’s a Shorts video I created titled How To Add a Subscribe Button in 60 seconds. As a result, the Shorts video has got over 6,000 views since was published, and currently gets 55 new views every 48 hours. It’s currently ranked on the first page of YouTube. It’s also ranked number one on Google search, and shows a large thumbnail at the top of the page.

    This means it’s currently getting search traffic, both from YouTube and Google every single day. I simply repurposed a piece of content from my old video that was no longer getting any views.

    You can do the same by creating a Shorts video, tagging a piece of content from a longer form video. You can even link the Shorts video to the older video to revive its traffic. If it doesn’t get more traffic, keep making content that strategically points to the older content.

    When you link your new content to your old content, it increases the session time on YouTube, and triggers the YouTube algorithm to recommend your content to more people’s watch pages.
  4. Change your channel trailer.
    Your channel trailer is the first video non-subscribers see when they come across your channel. If you want to drive more traffic from an old video, so it’ll rank on YouTube, make that video a channel trailer, so it’ll be featured prominently at the top of YouTube channel homepage and attract views from non-subscribers.

    Here’s how to change your channel trailer.
    – Click on the “Customization” link in YouTube Studio,
    – Under “Layout”, you’ll see, “Channel trailer for people who haven’t subscribed.
    – Hover over the three dots, that says “Options”.
    – Click “Change video”.
    – Select the video that you want to change the channel trailer to,
    – Click “Publish”.

    How to change the Featured video for returning subscribers
    – Hover over the three dots, that says, “Options”.
    – Click “Change video”.
    – Select the video that you wish to change the feature video to
    – Click, “Publish”.
  5. Add your video to a popular playlist
    If you have a playlist on your channel, that’s currently getting a lot of traffic because the popularity of the videos contained in the playlist, add a video to that playlist.

    Try to add it close to the beginning of your playlist to increase the chances of viewers watching that video in the playlist. You can also move that playlist to the top of YouTube channel homepage, so there’s more chances of viewers seeing that, when they visit your channel homepage.

    Another idea is to create a playlist of the top performing videos on your channel. Then, add the video that you want to rank on YouTube to that playlist.

    For example, here’s a playlist on my channel homepage called “Best of Drost Video” that contains my top performing videos. If a viewer binge watches multiple videos in a row from a single playlist, it sends a signal to YouTube algorithm to promote your videos to more people’s watch pages, because you’re keeping your viewers longer on the YouTube platform.

    You can also link to that playlist in the end screen, and encourage viewers to watch it at the end of your video. You can also add a playlist link in the first three lines of your video description, and also pin that link to the top of your comments.

    All these methods will encourage your viewers to watch more than one video, which YouTube loves.
  6. Rewrite your video title.
    A poorly written video title can sink the rankings of a YouTube video. If the title doesn’t include the value and benefits of what the viewer is going to receive by watching the video, it’s more likely that the video is not going to do well. For example, I titled this video, “7 Ways to Fix Content That Won’t Rank On YouTube.” It outlines a problem of not ranking your content on YouTube, and gives you 7 ways to fix it.

    Identify the videos on your channel that are currently receiving little or no views, then rewrite the title, so it’s compelling, and makes viewers curious to want to click on it, and watch the video.

    Here’s how to identify the videos that receive little or no views.
    – Click on the “Content” tab in YouTube Studio.
    – Click on the “Filter” icon,
    – Click “Views”
    – Click the drop down.
    – It says, “Less or equal to,” add a value like 40,
    – Click “Apply”.
    – Now, you’ll see all the videos on your channel that got less than 40 views over the last 28 days.

    Keep in mind that when you create a new title for an old video, it’s going to take YouTube some time to re-index your video. Be patient, it could take a few days or even weeks.

    If you want to learn more on how to come up with better YouTube video titles, watch this video on 10 title tweaks to get more views on YouTube.
  7. Redesign your thumbnail
    Your thumbnail is what viewers see first, when they find your video in the search engines, in suggested videos, or on YouTube home screen. The great thumbnail you created for your original video, may no longer generate clicks because there’s too much competition. Therefore, it’s time to redesign your thumbnail.

    Identify the top 5 videos that are currently ranking on YouTube search. Then, study their thumbnails. Create a new thumbnail that stands out from your competitor’s thumbnails, so viewers be more motivated to click on your thumbnail, instead of your competitor’s thumbnails.

    Use contrasting colors, bold text, and don’t use more than three words in your thumbnail. You also don’t want to repeat the words that are used in your title.

    Create two different thumbnails, then split test them using TubeBuddy’s thumbnail split testing feature. After two weeks, TubeBuddy will show you which thumbnail received the most traffic. Then, you can choose that thumbnail for your particular video.

    For example, here are the results of split testing, two different thumbnails. It says, “Based on Click-Through Rate, the Original version of your video, outperformed your variation by 26.05%”

    Under data analysis, it says, “Based on the total number of impressions and clicks, we are 87.50% sure that your Original will perform better than the Variation.” Based on the results that TubeBuddy gave me, I would choose the original thumbnail over the variation thumbnail, because it gets more traffic.

    Click here to install TubeBuddy on your channel

    Revisit the thumbnails of videos that are no longer ranking on YouTube, and replace that thumbnail with a newly designed thumbnail. Your video may attract new traffic and be revived.

Now, you know, 7 ways to fix content that won’t rank on YouTube. You can also use one of these methods to revive any dead videos on your channel.

Another huge factor to get your videos to rank on YouTube is to increase the watch time.
Watch this video to learn 12 Ways To Keep Viewers Watching Your Entire Video.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

7 Guaranteed Optimization Tips To Get Higher Views On YouTube!

Recently, I was checking one of my videos in YouTube Analytics and noticed that it was receiving 1 out of 10 ranking by views in the first 24 to 48 hours compared to all other videos on my channel.

In the video below, I want to share with you 7 guaranteed optimization tips to get higher views on YouTube.

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

  1. Create a video series
    Instead of thinking about a solo video, think about a series of videos based upon a common theme so viewers would be more inclined to watch a series of videos and stay longer on the YouTube platform. This means you need to think about a series of related topics that will tie into each other so you can put them in a playlist.

    When a viewer starts watching a video in a playlist, they’ll see all the other related videos on the playlist and be more inclined to watch multiple videos.
  2. Create compelling content
    Creating compelling content means answering the burning questions that your viewers have on their minds.

    For example, when I try to come up with a topic for this video, I thought about what is the answer to some of the most burning questions that viewers have on YouTube. Most viewers are concerned about getting more views on the YouTube videos, therefore, I chose 7 guaranteed optimization tips to get higher views. If you can nail the right topic for your target audience, they’ll be more likely to watch your video all the way through.

    How can you know what your target audience is interested in so
    you can publish videos that get a lot of views?

    Search engines
    If you enter a main keyword in the YouTube search bar, YouTube will give you a bunch of suggestions based upon what people are searching for. If you want to speed up the keyword research process, I highly recommend TubeBuddy to find out which keyword phrases are the least competitive and easy to rank for.

    Look at the top videos on your channel
    Go into YouTube Analytics, and look at the top 10 videos that are getting most traffic in the last 28 days. These videos have been proven to generate a lot of traffic so make a similar video by approaching the topic from a different angle. There’s a high probability that this video will also get a high number of views.

    Study your competitor’s channels
    Go to the Audience tab in YouTube Analytics. Look under Other channels that your audience watches. When you study these channels, look at their top videos that are currently generating a lot of traffic. This may inspire you to make a similar video by approaching the topic from a different angle.
  3. Create a compelling title
    Your title and thumbnail is what viewers first see in the search engines before they watch your video. If the title doesn’t resonate with your audience, they’re not going to click and watch the video. If they don’t watch the video, you won’t get any views.

    When creating your video titles, think about the value and benefit that you bring into your viewers. For example, the benefit I mentioned in this video title is to get higher views on YouTube. The value that I bring is 7 guaranteed optimization tips so viewers will know exactly what they’re going to get by reading the title. Some simple ways to create effective titles includes using numbers, create a sense of urgency or curiosity, ask a question or use comparisons like I did in this video comparing YouTube Shorts with YouTube Stories, what’s the difference.

    Common title mistakes to avoid

    Spend time creating a compelling title before you actually make the video.
    Don’t make the mistake of slapping a title on your video after it’s finished because you won’t put much thought into it.

    Using the same title in your video thumbnail
    The text you use in your thumbnail should be different than what you use in your title. You also want to avoid using the same title as your competitor’s videos because you’ll be competing for the same rankings in the search engines.

    Make sure you check out the titles of your competitor’s videos before you create the title for your own video. If you want more title tips, watch this video on 10 title tweaks to get more views on YouTube.
  4. Create a catchy thumbnail
    Your thumbnail image is what viewers first see when they type a keyword phrase in the YouTube search engine. They’ll also see a thumbnail image in suggested videos which are the videos that appear on the right side of the watch page of the video that they’re just watching. They’ll also see a thumbnail image when YouTube recommends your videos on the YouTube home screen.

    If you want to get higher views on YouTube videos, your thumbnail has to stand out from your competitors. Therefore, look at the top 5 videos in YouTube search and then try to modify your thumbnail so it stands out from the 5 competitors.

    You can do this by including your face, using contrasting colors, bold text, and creating a design that is different to your competitors.

    Typically, I’ll create two or three different thumbnails then get feedback from my wife, members on my Facebook group, or subscribers in my community tab. I also use the thumbnail split testing feature on TubeBuddy so I can see which thumbnail gets the most traffic.
  5. Increase watch time
    YouTube says that if you increase the click-through rate and the watch time on your YouTube videos, there is a higher probability that your videos will be suggested by YouTube.

    To improve your click-through rate, you’ve got to create compelling titles and thumbnails, which I explained earlier. To improve your watch time, you got to create a video that keeps people watching all the way through. You can achieve this by using a strong hook in the first 30 seconds of your video using graphics, text overlays, transitions, and having a strong delivery of your content.

    One of the ways to create a strong hook is to ask a question or tease about what’s coming up later in the video.

    For every new video that you upload, try to increase the watch time by at least 1 percent. You can do this by looking at the audience retention graph in YouTube Analytics and observe the dips in the graph.

    Dips on the graph show where people are losing interest and leaving the video.
    Spikes in the graph show where people are more interested in that particular part of the video.

    When you make your next video, try to keep people interested all the way through your video so you eliminate the dips in the graph. This will improve your watch time and increase your chances of your videos getting recommended by YouTube.
  6. Create timestamps
    Google announced in September 2019 that they link to the key moments in your video in the search engines.

    Here’s an example of one of my videos that currently ranks on the first page of Google showing key moments where people can watch different parts of the video.

    Since Google is the number one search engine on the net, this video receives consistent views every single day.

    If you include timestamps or video chapters in your video description, YouTube will direct viewers to those key moments in the video.

    Watch this video to learn how to add timestamps to your video description
    so you can get more views.

    Video chapters also help boost audience retention because viewers can skip to that particular section that they’re most interested in.
  7. Promote your videos on social media channels
    If you want to expose your content to audiences outside YouTube, promote your videos on social media channels. Click on the share button under your video and post it to the social media sites that are listed there.

    Another idea is to create a short video clip of your current content and post it as an Instagram story or Instagram reel. You can also post it as a story on YouTube channel.

Here’s how to crop YouTube videos so you can submit them to social media sites.

  • Go to kapwing.com.
  • Click on Tools.
  • Click on Crop Video.
  • Click Choose a video.
  • You can upload your video file here or you can paste the video url in the box.
  • I’m going to upload a file.
  • Drag the ends of the track to trim your video.
  • After you’ve trimmed the video, click the Crop button to crop your video to the desired size.
  • Select the social media to resize your video.
  • I want to make an Instagram story so I selected 9×16.
  • You can select any part of the video on the timeline.
  • Click Done Cropping.
  • Add elements to your clip by selecting elements from the left sidebar
  • For example you can add Text, Subtitles, Images, Audio, etcetera.
  • When you’ve finished cropping your video, just click Export Project.

Click here to Create An Account On Kapwing (a free online video & image editor)

If your community tab is enabled, submit a community post to notify your subscribers on YouTube. You can also encourage viewers to watch a related video to the video that they’ve just watched by linking it in the end screen, pinning it to the top of your comments, or placing a link to it in the first three lines of your video description.

If you want to go the extra mile and get more views, I highly recommend creating a transcript of your video content. This will enable people that can’t hear well or have the sound turned off be able to read the closed captions under your video.

Use that same transcript to create a blog post containing your embedded YouTube video. This will help your video get discovered on Google search as well as YouTube search resulting in higher views.

Click Here to Watch “How To Get More Views From Search Results On YouTube (for small channels)”

If you want to discover more ways to improve audience engagement on YouTube videos, watch this video for 12 ways to improve audience retention on the entire videos.

You’ll be glad you did!

Click here to Get My New Video Course
SECRETS TO AUDIENCE ENGAGEMENT” You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content to other channels.

5 Cuts Every YouTuber Should Know (MAKE BETTER VIDEOS)

How can you quickly edit your videos for YouTube so your viewers remain engaged,
energetic, and enjoy the viewing experience?

Watch the video below to discover 5 cuts every YouTuber you should know to make better videos. You’ll learn what they are, how to use them, and why they are important.

Click here my video courseSecrets to increase audience engagement on YouTube

Basic Cut
This is also known as the standard or hard cut and involves cutting from one scene to another without any kind of transition. For example, if you’re watching clip A, after it ends, you cut directly to the beginning of clip B. You simply place two video clips together without any transitions or any other editing. This is a very basic style of editing without worrying about smooth transitions or visual meaning for your video jump.

Jump Cut
The jump cut allows you to quickly move forward in time by removing the dead space between video clips. For example, you might want to remove the pause between clips. Perhaps you want to remove the coughing between clips. You can also remove, “um, uh,” between clips.

Here’s a video clip of one long take where I’ll make multiple jump cuts on the clip to remove the dead spaces, then put them all together to make one short video clip. I’ll make one jump cut here, remove this segment, then I’ll make another cut here.

When I’ve finished making all the jump cuts, I simply push all the video clips together into one short clip. This will not only shorten my video clip, but help keep viewers engaged throughout my video.

Just don’t use a jump cut in mid-sentence because it’ll look awkward and have a jarring effect on your viewer.

I often use it to string several sentences together or to jump from one scene to another. The purpose of your jump cut is that it keeps your video moving fast so it’s energetic and engaging for your viewer.

J-Cut
In a J-cut, the audio of the following shot overlaps the video from the proceeding shot. The audio acts as a lead-in to the visual cut, so while the audience is still watching clip A, it starts hearing the audio from clip B.

Detach the audio from clip B, move the audio track to the end of clip A, then move clip B next to clip A. Now you’ll notice that the audio begins at the end of clip A and continues through clip B.

Now you know why it’s called a J-cut, because it looks like the letter J. L-cuts and J-cuts are incredibly useful transitions because switching from one scene to another can often be very disruptive for your audience. To stop this from happening, overlapping the audio or video helps bridge the gap.

L-cut
The L-cut is a way of editing where the audio from the previous shot overlaps
the video of the following shot. The L-cut is opposite to the J-cut.

We’re going to move the audio so it begins in clip A, then continues into clip B. I can also add a fade at the end of the audio so it fades out as it comes into the second clip.

Now you know why it’s called a L-cut, because it looks like the letter L on the timeline. This means that even after the video of clip A has ended and that of clip B has started, this kind of cut allows a natural transition between scenes and keeps the video flowing.

I could also use the L-cut where I’m talking in one scene that overlaps into the next scene. Here’s another example where the audio begins in clip A, then fades out in clip B, which is a different scene.

Cutaway
This is an additional shot that cuts away from the main action and
includes something else in the space, such as an object or location.

For example, if you were cooking something on a stove, you could cut away to show a closeup of what’s cooking. If you’re slicing vegetables, you could show a closeup of the vegetables that you were slicing. Cutaway shots are a great way to guide your audience and make your videos more appealing.

Now you know the 5 cuts every YouTuber should use to make better videos and keep your viewers watching longer.

How can you keep your viewers watching your entire YouTube video?
Watch this video to discover “12 ways to keep your viewers watching your entire video on YouTube.”

You’ll be glad you did.

Click here my video courseSecrets to increase audience engagement on YouTube

How To Be More Energetic In YouTube Videos

This morning, I decided to film outside in nature because it gives me more energy than filming in my office.

In the video below, I’m going to show you seven ways to be more energetic on camera so you won’t bore your audience and keep your viewers watching.

Click here my video courseSecrets to increase audience engagement on YouTube

  1. Choose a topic that you’re excited to talk about.
    I chose this topic because when I first started recording videos, I didn’t realize that the camera takes away your energy. I also see many new creators make the mistake of not raising their energy level before they hit the record button. If you’re passionate about a particular subject that you know a lot about, it’s easy to talk about it on camera.
  2. Choose the best time of the day
    If you film the videos when you’re tired, nervous, irritated, or don’t have much time, it will show on camera. Typically, I’ll film my videos in the morning because that’s when I have the most energy and feel the most creative.
  3. Model a famous speaker
    Study speakers like Tony Robbins to see how they pace themselves
    when they’re delivering their content then try to model that technique.

Here’s an excerpt from Tony Robbins speaking on stage…

If there are different energies, masculine and feminine energies, regardless of whether it’s men and women, it could be two women, two men and women. As long as whatever the relationship is, there’s a more masculine one or more feminine one, there’s going to be sparks. That’s where the electricity comes from.”

Tony Robbins

4. Elevate your energy before you hit record.
If I want to get the blood flowing and elevate my energy before I hit record, I might do some push ups, some chin ups, change my mood by dancing to some upbeat music.

Or perhaps I’ll go for a run or walk in nature. That’s why I’m filming outside
today because I get energized from being in nature.

Smile
When you smile before you hit the record button, it helps you to relax and come across naturally to your audience. When you’re uptight or nervous, you’ll tend to speak faster and will sound unnatural. Make sure you also look directly into the camera lens instead of off to the side so you can connect with your audience.

Many creators often make the mistake of looking at the flip out screen
instead of looking directly into the camera.

6. Hook viewers at the beginning
If you grab the attention of the viewers in the first 30 seconds of the video, it’s more likely that they’ll watch the rest of the video. You can achieve this by teasing your viewers about what’s coming up later in the video making a bold statement, asking a question, or even telling a story.

Avoid the mistake of showing a branded intro or waffling on about yourself at the beginning of your video. Instead, get straight to the point so you don’t waste your viewers precious time.

7. Get feedback from others
It’s easy to fall in love with yourself because you watch so many of your own videos. When you get feedback from others, it helps you to have a more objective viewpoint about yourself. I often ask for feedback from my wife, my kids and members of my Facebook group.

facebook group

Click here if you want to become a member of my Facebook group, TubeVideoBootCamp. You’ll be able to interact with over 1000 likeminded creators.

Try to improve the delivery of the content for each new video you upload to YouTube because practice makes perfect.

Stop being afraid of what could go wrong and start being excited about what could go right.

Tony Robbins

Do you struggle to keep viewers watching all the way through your videos?
If that’s a yes, watch this video right now for 12 ways to increase audience engagement on YouTube videos.

12 Ways To Keep Viewers Watching Your Entire YouTube Video (get recommended)

How do you keep people watching your entire video when most viewers have the attention span of a mosquito and are easily distracted?

In the video below, you’ll discover 12 secrets to increase engagement on YouTube videos so they’ll be recommended on other people’s watch pages.

Click here my video courseSecrets to increase audience engagement on YouTube

  1. Content is king.
    If you choose a hot topic your audience is interested in, it’s more likely you’ll keep their attention all the way through the video. One of the best ways to choose a hot topic is to look at the top 10 videos that currently drive the most traffic to YouTube channel. Make a similar video to one of those top 10 videos and approach the topic from a different angle, then use a different title and thumbnail.

    Another way to find the hot topic your audience is interested in is use the research tab and YouTube Analytics. If you click on your view of searches, it will show you the search terms that have a high search volume. If you select content gaps from the dropdown, it’ll show you the content gaps for your YouTube channel.

    A content gap is a way of measuring what viewers are searching for and the results they find. It’s a great starting point to research videos that don’t exist or could be improved.
  2. Smile, relax, and be natural.
    If you’re uptight or stressed out, it’ll be noticeable during the delivery of your content. You probably won’t be doing much smiling and you’ll be talking faster. Typically, I’ll memorize a few lines from my script, smile, then present the content.
  3. Show your personality.
    People watch your videos to consume your content, but they’ll keep returning if you make an emotional connection with them. You can do this by adding something entertaining such as using props, including some B-roll, or just asking a question from your audience.
  4. Increase your energy.
    When you speak on camera, the camera tends to take away 25% of your energy. Therefore, you need to elevate your energy while speaking on the camera before you deliver your content. Before I get on camera, I might do some pushups, some pull-ups, or just dance to some music. This helps elevate my energy and allows me to deliver the content more easily.
  5. Deliver the content you promised in the title and thumbnail.
    If you don’t deliver the content you promised in your title and thumbnail within the first 30 seconds of your video, your viewers will leave and not come back. You’ll notice this when you see the hockey stick in your audience retention graph in YouTube Analytics.
  6. Use a strong hook.
    The first 30 second of your video is crucial to keep viewers watching the rest of the video. Therefore, don’t start your video by just introducing yourself or starting with a logo reveal. Instead, clearly explain what your viewers can expect by watching the video.

    For example, at the beginning of this video, I asked a question, how do you keep people watching your entire video? I then explained that I’ll be sharing my 12 secrets.

    Here’s a hot tip…
    Use multiple hooks throughout your video to reset the attention of your viewers.

    Later, I’ll give you a big tip on how you can boost your view velocity in the first 24 hours of uploading your video.

    See what I did there to create an additional hook?
  7. Weave a story into your content.
    On one of my recent videos, I split-tested two different thumbnails because I wasn’t sure which one would get the most traffic. After several days, I noticed that the variation thumbnail got a 89% higher click-through rate than my original thumbnail. As a result, the video got much more traffic than if I’d used the original thumbnail.

    Notice how I just told a story to illustrate an important point I wanted to make about getting more traffic.

    Personal stories are a powerful way to make a deeper connection with the audience. Instead of just coming for the content, you can make an emotional connection with your audience.
  8. Reset the attention of your viewers.
    If you’re filming a talking head video like this one, it’s harder to keep the attention of your audience throughout your video. Therefore, you want to mix it up every few seconds.

    – For example, you can add screenshots if you’re showing something on your computer.
    – You can add text to emphasize the point you want to make in your video.
    – You can also use B-roll to illustrate a point, or use graphics to get them to take action.
    – You might change camera angles between the points that you wish to make.

    For example, I may illustrate a point by starting off at this camera angle. I can use this camera angle for my next point. If you own multiple cameras, you can also shoot from different angles.

    – Another way to reset the attention of your viewers is to film in different locations. For example, sometimes I’ll film outside just to change the background, scenery, and get myself out of the office. Filming outside often energizes me much more than filming inside my office.
  9. Include music or sound effects.
    Adding background music to your videos helps your viewers more easily digest your content. Just make sure that the music you choose doesn’t distract the viewers from consuming your content.

    The same applies to using sound effects. Just don’t overdo it. For example, here’s a sound effect of drinking from a water fountain that I got from the YouTube Audio Library. You can do the same in your own videos.
  10. Cut the fluff.
    If you see a dip in your audience retention graph in YouTube Analytics, it means that viewers are leaving at that particular point in the video. If you bore your viewers, they’ll be more inclined to stop watching your video and go elsewhere. Ideally, you want to keep them watching all the way through your video.

    When editing your videos, try to remove those sections where you’re repeating yourself or just waffling on about a particular subject. When the line on your audience retention chart is flat, it means viewers are watching that part of your video from start to finish, which is what you want.

    When you make your next video, try to improve your audience retention by 1%, so you can get your video recommended by YouTube.

    A great way to cut out the fluff is to use jump cuts. A jump cut is an edit to a single sequential shot that makes the action appear to leap forward in time. After the cut, the subject may appear in a different position or the camera position may be slightly different, as shown on this clip.

    A big mistake YouTube creators make is making their videos too long. Don’t make your video longer than it needs to be, and cut out the fluff during the editing process.

    Here’s a hot tip for reviving old videos you’ve already uploaded by cutting out the fluff.
    Use YouTube’s video editor to trim the beginning, add or cut out multiple sections of your video. This will improve the retention of your video and keep viewers watching.

    Click here to watch how to trim a YouTube video after upload without losing its views and comments.
  11. Get a high view velocity in the first 24 hours of uploading your video.
    Your goal when you upload a new video is to get 1 of 10 in ranking of views. If you’re successful in achieving that, your channel will grow faster. For example, YouTube says…

    You can increase the chance of YouTube suggesting your content by
    increasing your click-through rate and your video watch time.”


    That means you should always be trying to improve your titles, thumbnails, and audience retention for each new video you upload.

    Keep in mind that most of your initial views are going to come from your subscribers because they receive notifications whenever you upload a new video. You can also boost your view velocity by notifying your audiences on other social media platforms and people that are on your email list.

    When you get a high view velocity in the first few hours of uploading your video, it sends a signal to the YouTube algorithm to recommend your video to more people’s watch pages. This results in exposing your content to a wider audience.
  12. Improve production value.
    When I first started filming videos, I was just using my iPhone 4S because I didn’t have any other camera. As a result, the picture and sound was not of very high-quality and affected the viewership of my YouTube videos.

    When I upgraded my camera, sound, and background, it improved the production value of my videos.

    Nowadays, you can shoot high-quality videos by just using your iPhone 13 Pro or latest phone. You can even film in 4K. If you’re just starting your YouTube channel, I recommend just using what you have and do the best you can.

    When you start generating revenue from your channel, you can upgrade your gear. Your goal is to keep the audience retention as close to 100% as you can, which means that people are watching all the way through. Videos with consistently high audience retention and watch time have the potential to show up more often in search and suggested locations on YouTube.

If you want to learn more secrets to increase audience engagement on YouTube, get my video audience engagement course. You’ll discover how to hook your viewers’ attention, get them to spend more time on each video, and motivate them to watch more videos from your channel, so YouTube will recommend your content on other channels.

Get my video courseSecrets to increase audience engagement on YouTube

Now you know 12 ways to increase engagement on YouTube videos so they’ll be suggested by YouTube, but how can you get your first 1,000 subscribers so you can monetize your channel and start generating revenue?

Watch this video how to get your first 1,000 subscribers on YouTube, so you can join the YouTube Partner Program and generate a passive income from your YouTube channel.

You’ll be glad you did.