Web Copywriting Checklist: 16 tips for writing effective website copy

web copywriting

Most website owners focus on getting traffic to their sites to generate sales, leads or subscribers. They figure the more traffic you receive the more sales you will make. This is only partially true because you still need to convert the traffic into buyers. Focusing your efforts only on getting traffic is like throwing mud at a wall. Some of it will stick. Your web copy must be able to convert visitors into buyers.

16 Tips for writing effective website copy

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