How To Advertise Your YouTube Channel To Get More Views And Subscribers…FAST

  • Do you want to add more subscribers to your YouTube Channel…FAST?
  • If you set a Video Ads campaign using Google AdWords you’ll be able to attract viewers and subscribers immediately to your YouTube Channel.

Here are the steps to set-up your first Video Ads Campaign:

Watch the video below…

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  • First you want to link your YouTube account to your AdWords account
  • To do that Google “how to link your YouTube account with Adwords
  • Next log into your YouTube account
  • Click “Creator Studio”
  • Go to channel – advanced and down the bottom you’ll see “link an AdWords account” so I’ve linked a few accounts here.
  • Select the video that you want to advertise
  • Click “video manager”
  • I am going to select this video
  • Sometimes you see “Promote this video” next to your videos in video manager
  • I don’t see it next to this one so you just click on the drop down
  • Click “Promote” or you can go to your AdWords account
  • And here it says “Create a Campaign”
  • Campaign budget..enter Daily Budget
  • Enter $5.00
  • Audience-Select “Everyone”
  • On the right you’ll see estimated views per day and daily budget of $5.00
  • Preview your ads
  • In-stream is where your ad plays before another video on YouTube
  • In-display is where your ad is a thumbnail image and
    text appears near similar YouTube videos
  • Click “next step”
  • So I’ve got the headline “Professiional web design”
  • Description 1 I’ve got…”get a custom designed website”
  • Description 2 “increase traffic, leads and sales”
  • Select a thumbnail
  • Click “next step”
  • Sign in to AdWords
  • Ok I’ve signed into AdWords and I’ve got Review here..
    it says “you’re almost done”
  • Review ad copy, budget. potential reach
  • Targeting Group – Locations
  • Click “Create and launch campaign”
  • It says “not serving yet”
  • It’s under review so it will take maybe a few hours
    or 1 day at the most before it’s approved.
  • If you click on the little pencil icon you can actually edit your ad
  • Click “Yes, I understand”
  • And here you’ve got the display URL which
    is the website address that appears in your ad.
  • The final URL (destination URL)is your YouTube Channel
    or your landing page where people go after clicking your ad.

  • That’s it!

Now you know how to Advertise Your Channel and
tap into the billions of views YouTube receives every day.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

How To Advertise On YouTube For Beginners To Generate Traffic, Leads And Sales

  • Do you want to introduce your business
    to billions of viewers on YouTube?
  • After you’ve set up your Video Ads campaign using Google AdWords you’ll be able to start driving traffic immediately to your product or website.

Here are the steps to set-up your first video ads campaign:

Watch the video below…

  • First you want to link your YouTube account to your AdWords account
  • To do that Google “how to link your YouTube account with Adwords
  • Next log into your YouTube account
  • Click “Creator Studio”
  • Go to channel – advanced and down the bottom you’ll see “link an AdWords account” so I’ve linked a few accounts here.
  • Select the video that you want to advertise
  • Click “video manager”
  • I am going to select this video
  • Sometimes you see “Promote this video” next to your videos in video manager
  • I don’t see it next to this one so you just click on the drop down
  • Click “Promote” or you can go to your AdWords account
  • And here it says “Create a Campaign”
  • Campaign budget..enter Daily Budget
  • Enter $5.00
  • Audience-Select “Everyone”
  • On the right you’ll see estimated views per day and daily budget of $5.00
  • Preview your ads
  • In-stream is where your ad plays before another video on YouTube
  • In-display is where your ad is a thumbnail image and
    text appears near similar YouTube videos
  • Click “next step”
  • So I’ve got the headline “Professinal web design”
  • Description 1 I’ve got…”get a custom designed website”
  • Description 2 “increase traffic, leads and sales”
  • Select a thumbnail
  • Click “next step”
  • Sign in to AdWords
  • Ok I’ve signed into AdWords and I’ve got Review here..
    it says “you’re almost done”
  • Review ad copy, budget. potential reach
  • Targeting Group – Locations
  • Click “Create and launch campaign”
  • It says “not serving yet”
  • It’s under review so it will take maybe a few hours
    or 1 day at the most before it’s approved.
  • That’s it!

Now you know how beginners can advertise on YouTube and tap
into the billions of viewers to generate traffic,leads and sales.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

4 Best Ways To Increase The Click Through Rate of Your In-Stream Video Ads

  • Do you want to increase the Click Through Rate(CTR)
    of your in-stream video ads?
  • Do you want to reduce your cost per view and save money?

Google recently changed the way that viewers interact with in-stream ads to make them mobile friendly. Google says “we believe these new features will make your video ads more engaging.

Here are 2 things that have changed with the way that viewers
interact with your video ads and what to do about them:

1. New click behavior
Formerly clicking anywhere on the ad would count as a click. Now only clicks to cards, call to actions, the video header, companion banner or link at the bottom left of your video will count as a click.

2. Charge for click or full view
You will now be charged for the full view or the click but not for both.

Here are 4 Ways To Increase The
Click Through Rates of your YouTube Ads

Watch the video below…

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Click here to download the Video Ads Cheat Sheet

1. Create an annotation
This is a clickable link that you can place anywhere inside your video ad. It enables you to redirect viewers to any website associated with your YouTube account.
Click here to learn more

2. Create an Interactive Card
These are clickable links that are mobile-friendly. They appear at the top right of your video ad. When someone clicks on the card they’ll be redirected to your landing page, video or YouTube channel.

3. Create a call-to-action overlay
This is a small banner that you can place at the bottom left of your in-stream video ad. You can redirect viewers to any landing page, video or YouTube channel. Keep in mind that a call-to-action overlay banner will not appear if you use cards. You have to either use one or the other.

4. Create an arrow that points to the
advertising link on your video ad

Create an image of an arrow during the video creation process that points to the advertising link at the bottom left of the video ad. This will help direct viewers where to click instead of clicking anywhere on your video.

That’s it!

Now you know the 4 best ways to improve the click through rates of your in-stream video ads. This will not only improve engagement but you’ll pay less because the clicks are more intentional.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

How To Set-Up Placements Targeting For YouTube Video Ads

  • Do you want to increase the conversion
    rates for your YouTube Ads?
  • Placements enable you to place your YouTube Video Ad
    in front of your competitor’s video.

For example if your competitor’s video gets 4 million views your video will play for a few seconds before their video starts playing. If your viewer clicks on your video ad within the first 30 seconds you don’t pay a cent.

Instead of losing money playing your video in front of unrelated videos you can play your video in front of specific videos using Placements.

Placements allow you to include video ads on YouTube Channels,
YouTube Videos and websites in the Google Display Network.

Here’s how to set-up Placements Targeting:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

  • Go to “all video campaigns”
  • I am going to select the Test 2 campaign
  • Click on targets and as you can see I’ve got a couple of targets set up.
  • To create a new targeting group just click on
    the plus sign give it a name ie “Placement 3”
  • I’ve got my video “VideoAd 2”
  • Enter the cost per view in this case I’m going to enter 6 cents
  • And over on the right it shows you how many views per day
    and your average cost per view…4 cents
  • Then I am going to skip the demographic and interests
  • I’m going to click on “narrow your targeting options”
  • Click on “placements”
  • I can add the videos manually or I can search for
    suggestions so let’s click on “search for suggestions”
  • Let’s look at “dog training”…it can be the main keyword
  • I’ve YouTube placements..you can see all the videos listed
  • And I’ve got GDN placements which is the Google Display Network
  • So I am just going to choose the YouTube Video Ad Placements
  • Here you can see I’ve got the video “Zak George’s Dog Training”
    so I can add that one.
  • If I want to check out the video just open up a new tab and
    visit the YouTube channel for “Zak’s dog training revolution”
  • Now If I want to check out all his videos just click on “videos”
  • Click on the drop down
  • Select “most popular”
  • Here you can see in one year this video got 717,000 views
  • Another video got 595,000 in one year 164,000 in one year.
  • All these are very popular videos that can be selected
  • So if I click on the video I can see that the video playing
    before that actual video so I know that it is monetized
  • So I can just highlight the URL, copy it, then place it in manual placements
  • And I can select another video….”how to train a puppy not to bite”
  • Add the video to the placements targeting box
  • Then just click “add all” to add all the videos
  • Click “done”
  • Click “save targeting group” to continue.

Now you can see I’ve got my new targeting group “Placement 3” cost per view 6 cents. I didn’t touch gender or interest and all my placements are listed. I can add up to 500 different placements.

That’s it!

Here are 3 important things to keep in mind:

1. You can create multiple targeting groups in a video ads campaign.
2. A targeting group can be tied to more than one individual ad
and an ad can be tied to more than one targeting group.
3. For example Placements can be one targeting group & keywords
can be another targeting group.

Now you know How To Set-Up Placements Targeting
For Your YouTube Video Ads.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

How To Create An AdWords Compliant Landing Page For Your YouTube Ads

Are you struggling to create a landing page for your
YouTube ads that Google will accept?

Has creating an adwords compliant landing page prevented
you from using YouTube Ads to promote your business?

Your landing is the page a visitor sees when they click on the in-stream ad that plays before they watch a YouTube Video.

This could a a stand-alone page or a page on your own website. The purpose of your page is to generate leads, build a list or make sales.

Here are the 7 ingredients to create a
compliant adwords landing page:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

1. Relevancy
The page should provide what the ad promises and what the user wants. Show them visually what they’ll receive.

2. Place the page on it’s own domain name
You can add a landing page to your own website or register a new domain.

3. Create a clear navigation menu
Include contact, privacy policy, legal disclaimer links at the bottom of your page. Avoid distracting visitors from your content by creating additional links.

4. Add contact information
Include your business information on the contact page such as the name, address and telephone number.

5. Check the page load time
Make sure your page loads quickly when someone clicks on your ad whether they are on a mobile device or desktop. Use the page insights tool to check the performance of your landing page.

6. Avoid pop-ups
Pop-ups will only distract visitors from viewing the content on your page.

7. Read Google’s Ad Policies
Just Google “AdWords Policies” and become familiar with the content on the page. If for some reason your landing page doesn’t get approved by Google then contact them by phone, email or use their chat communication form.

That’s it!

Now you know the 7 ingredients to create an adwords compliant
landing page for your YouTube Ads.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

How To Link Your YouTube Channel To Your AdWords Account

Before you set-up your video ad campaigns you first have to link up your YouTube channel to your Google AdWords account. This will also enable to you to create call-to-action (CTA) overlays and view additional statistics within your Adwords account.

Call to action overlays enable you to share more information about the content of your video, raise interest in your channel, other videos, or additional websites.

Here are the steps to link your YouTube
Channel To Your AdWords Account:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

*Log into your YouTube Channel
*Click on your profile image
*Click on Creator Studio
*Click Channel
*Make sure your account is verified and it is in good standing.
*Click Advanced
*Scroll down where it says “link an adwords for video account’
*Click “link an Adwords Account”
*Where it says “Sign in to adwords for video” you’ve got to get your customer id
*Copy your customer id then you paste it into the box provided.
*Click “next”
*It says “assign a name to the adwords account”
*Leave all the boxes checked because you want to see view counts and call to action, view remarketing and engagement
*Click “finish”

Now you can see that your Adwords account
is linked to your YouTube channel.

Here are 3 important things to keep in mind:

1. Linking your YouTube channel to an AdWords account allows you to promote your video and view additional statistics.

2. You can control the data that the AdWords account can access. This includes view counts, remarketing, and earned actions.

3. You can link more than one AdWords account
to your YouTube channel or vice versa.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

7 Ways To Profit From YouTube’s Call-to-Action Overlay Ads

Adding a Call-to-Action overlay ad to your YouTube Video increases the likelihood of people taking action. For example if you link your overlay ad to a landing page it will give you the highest chances of lead conversion. Your destination URL should be a specific page you want to direct viewers to get more information.

Here are the 7 Ways To Profit From
YouTube’s Call To Action Overlay Ads:

Watch the video below….

Click here to download the Video Ads Cheat Sheet

1. Link to an opt-in page
2. Link to your social media page
3. Link to your product or services page
4. Link to a related video
5. Link to a video playlist
6. Link to someone else’s video
7. Link to a donation page to raise funds for a charity.

Here are 4 things to keep in mind:

1. Make sure you follow Google’s advertising policies
2. Your Call to action won’t show if you’re using YouTube Cards on your video
3. You won’t pay a cent for your call to action banner ad.
4. You’re ad will remain on the video as long as you want even if the video is not being promoted.

That’s it!

Now you know the 7 ways To Profit From YouTube’s Call To Action Overlay.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, product or service then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

How To Add A Free Call-To-Action Overlay On Your YouTube Video To Increase Engagement

Do you want to get more engagement from your YouTube videos?
Do you want to place a free clickable ad banner across your video?

The call to action overlay adds a small clickable banner to the bottom of your video so you can direct viewers to a landing page or social media site.

Here are the steps to add a free
call-to-action overlay on your YouTube video…

Watch the video below…

Click here to download the Video Ads Cheat Sheet

  • Log into your adwords account
  • Go to adwords.google.com
  • Click on the drop down box
  • Click “online video”
  • Enter all your details…campaign name, video, etc
  • Choose a budget like $5.00 but you won’t be paying that at all
  • Networks…you can leave that as is
  • Leave countries as is
  • Add your video URL
  • Leave in-stream ad checked
  • Uncheck in-display box
  • Put in your display URL
  • Put your full URL in the destination URL box
  • Add a companion banner if you want…I’ll leave it as is
  • Leave the ad name as it is
  • Save and continue

Once you’ve set up the campaign you’ll have to wait for your ad to be reviewed by Google and once it’s reviewed you’ll get approved. Pause your campaign so you don’t pay anything.

  • Click on “Add Call-To-Action overlay”
  • Add your headline ie..Get Free YouTube Traffic
  • Add Display URL ..ie drostdesigns.com
  • Add your destination URL which is the full URL of your landing page
  • Leave mobile enabled
  • Click save

Let’s check the video….

You will see the call to action overlay banner appear at the bottom of the video. If you click on the banner it will redirect to the landing page.

Keep in mind the banner only appears for a few seconds.
You will not be paying anything for the call-to-action overlay.

Now if you log into your YouTube channel you go to the “info and settings” tab. You’ll see a new link down at the bottom of your video. Click on “call-to-action overlay” and you’ll see a display URL, destination URL, a headline and image.

If you make any changes then click save, the changes will be reflected in your video.

That’s it!

Here’s an important thing to keep in mind….

If you’ve already added a YouTube Card to your video your call to action overlay will not appear. Therefore make sure you only add the call to action overlay to the videos that don’t contain Cards.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, product or service then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

YouTube Call To Action Overlay Top 5 Benefits

Do you want to increase engagement on your videos?
Do you want to create a free ad banner on your YouTube video?

So what is a Call-To-Action Overlay?

If you create a YouTube Video Ad using AdWords For Video you can add a banner ad that displays across the bottom of your video. The overlay will appear for a few seconds as the video begins to play and can be closed by the user. When users click on the overlay, they’ll be directed to an external website. This can be specified in the overlay’s destination URL.

Here are the top 5 benefits of adding a Call-To-Action
Overlay on your YouTube videos:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

1. Increase engagement
You can redirect viewers to an external website or another video when they click on the CTA.

2. Free advertising
Even if you no longer continue to promote the video
the CTA will remain on the video.

3. Mobile friendly
CTAs will appear across all devices including mobile phones.

4. Great branding opportunity
You have the ability to add a title, display link and a destination URL. The destination URL is where you want to send your visitors to.

5. Link to off-site pages
You can even link to third party sites, such as your website, social media, product and service pages. This means you can share additional information with your viewers.

Here are a few things to keep in mind.

  • You have to have Google Adwords enabled to
    create a Call-To-Action Overlay.
  • Your call to action overlay will be subject to review.
  • It must adhere to Google’s Advertising Policies so there will be a short delay while it is being reviewed.

That’s it!

Now you know the top 5 benefits of adding a call
to action overlay to your YouTube Videos.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your videos or website download my cheat sheet. Click here to download it NOW!

What Are TrueView Video Ads & When Should You Use Them?

YouTube frowns on using 3rd party services to increase your views on YouTube.

So what’s downright NOT allowed?

According to YouTube views policy…

“Purchasing views for your videos directly from third-party websites (e.g. paying $10 for 10,000 views). Views should only be a result of pure viewer choice to watch a video, not as a result of a transaction through incentivized views. TrueView is the only service that we can recommend and trust to provide real traffic.”

So what are TrueView Video Ads?

Watch the video below…

Click here to download the Video Ads Cheat Sheet

With TrueView ads, you pay only when a viewer actively selects your video, or chooses to continue watching a video when it first loads as they browse video content. TrueView ads can appear on both YouTube and other publisher sites in the Google Display Network for desktop computers and high-end mobile devices.

There are 2 TrueView video formats

1. TrueView in-stream video ads

When should you use it?
Use this format when you have video content you’d like to promote before short- or longform videos on YouTube and the Google Display Network.

How do they work?
After five seconds, the viewer has an option to skip the ad.

Where will the ads appear?
TrueView in-stream videos can appear on YouTube Watch pages and on video publisher pages on the Google Display Network (includes YouTube).

How will you be charged?
For videos 30 seconds or longer, you’ll be charged when the viewer reaches the 30-second point of the video. For videos shorter than 30 seconds, you’ll be charged when the viewer watches the video to the end.

2. TrueView in-display video ads
These include YouTube Promoted Videos overlay, promoted videos suggestions, related videos

When should you use them?
Use this format to promote a video next to YouTube videos, as part of a YouTube search result or within other website content across the Google Display Network.

How do they work?
The appearance of the ad format will vary, depending on which ad sizes and ad formats that content publishers support. For example, YouTube is a key content publisher within the network, and these ads will function and appear in the same way across the YouTube site.

Where will the ads appear?
TrueView in-display video ads can appear only on YouTube Watch pages and on watch pages of video publishers on the Google Display Network.

How will you be charged?
You’ll be charged only when viewers choose to watch your ad by clicking on the thumbnail.

Now you know the different types of video ads
you can use to promote your videos.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your videos or website download my cheat sheet. Click here to download it NOW!