Did you know that YouTube Advertising Campaigns have
now merged with the core AdWords interface?

No longer do you have to go to a special section within AdWords to create and mange your video ad campaigns. No longer do you have to jump back and forth when optimizing across different campaign types. You’ll also save a ton of time working on different campaign types with the bulk management tools.

Here are the 5 things you need to know about the new AdWords Interface….

1. Campaign type selector
In the top left corner, you can find the campaign type selector. This is useful to see only campaigns of a certain type. For instance, selecting “Video” gives you a view of your campaigns.

2. Ad group creation
Targeting groups are now replaced with ad groups. Every ad group will have either an in-stream or in-display format. Though each ad group has only one format, campaigns can have multiple ad groups so you can still run both in-stream and in-display ads in the same campaign.

3. Bulk edits
You have a ton of options designed to help you manage, optimize, and report on accounts with lots of campaigns. For instance, bulk editing lets you modify information for multiple campaigns at once – directly from the use interface and bulk uploads let you download a snapshot of your campaigns, make changes at the same time

4. Filters
Now have the ability to filter your results to isolate things like campaign name, label, cost, and conversions.

5. Creating remarketing lists
Video remarketing is now in the AdWords shared library and YouTube account linking is in the linked accounts section. You’ll also be able to see analytics for your video ads within the new “Videos” tab, and manage your targeting within the “Video targeting” tab.

To upgrade, login to your AdWords account, go to “all video campaigns” click on the Upgrade Center link to easily switch over all your campaigns in one fell swoop.

If you want to know how to set-up your first Video Ads Campaign then download my cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

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YouTube Video Ads Top 10 Best Practices
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How To Advertise Your YouTube Channel And GET More Subscribers FAST

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Do you want to know how to get higher click-through rates, lower advertising costs and a higher return on investment (more sales, leads & profits) with YouTube Video Ads Campaigns?

Video Drill Helps You Find the Most Targeted Audiences
on YouTube to Run Your Video Ad Campaigns To.

Watch the video below…

Here are the top 7 most powerful features of Video Drill Software:

1. Video & Channel Dashboard
Build up targeted audiences from different keyword
combinations which can be exported with 1 click.

2. Keyword Search Module
Video Drill allows you to find keywords searched by users on YouTube, where as doing so manually only provides keywords from Google. Again, providing more targeted search results relative to video advertising.

3. Video Search
Finding video URLs to target is time consuming. Picking out video URLs one by one and building up 100 links can take hours. Video Drill allows you to generate a targeted list of videos of any size in a few clicks. These are called Target Groups.

4. Channel Search
Just like “Video Search”, this module allows you to search channels to target on YouTube. Grab all the video uploads from one channel in one click, or create full channel lists that can be targeted in an ad. Saving time and going the extra mile. These are called Channel Groups.

5. Advanced Filtering System
Unlike any other targeting software, Video Drill has an additional filtering system built in to help narrow down to the most targeted audiences to run ads to.

6. Smart Ranking
Rank your videos by likes, comments, dislikes, like/dislike ratio or channels by the subscribers, views etc, allowing you to find the best videos possible to target within a specific niche.

7. Ad Drill
1 click upload to AdWords. Select a single or multiple target groups from your dashboard and create an ad that can be exported to AdWords in one click.

The problem with manually doing YouTube advertising is you usually have to get the placement URLs (the videos you want to advertise on) one by one. This is painstakingly time-consuming. Video Drill allows users to get as many as they want with a few clicks (not only that, but more targeted videos too).

Get Video Drill NOW at:
http://www.drostdesigns.com/go/videodrill

Video ads are a highly effective low cost opportunity to increase visibility, improve branding and generate leads. The most effective video ads are based on a variety of best practices.

Here are the top 10 best practices to get
you started on the right foot….
Watch the video below…

1. Define your audience before you start creating your ad
The more specific you get when targeting your ad the better return on investment. For example only create one targeting group per video.

2. Grab viewers attention in the first 5 seconds
Most ads are watched within 30 seconds so you need to grab the attention of your viewer within the first 5 seconds otherwise you’ll lose them. One way to achieve this is to ask a question at the beginning of your video.

3. Keep your video short and simple
A video ad is typically less than a minute long so don’t try to cram too much information in that time. Instead just focus on one main one point you want to get across.

4. Script your videos
Instead of “winging it” and making a bunch of mistakes, try writing out a script of the content of your video. Avoid reading the script while shooting the video. You can do this by just memorizing one line or 2 so it will sound natural to your listeners.

5. Include a call-to-action
If you want viewers to see your offer or to opt-in to your landing page you have to tell them what to do. To do this make sure you ad your call to action before the end of the video.

6. Optimize your campaign to improve conversions
Start with broad targets, such as “All topics” or “All interests” to let your ads accumulate views and clicks. Once you have data on individual topics and individual interests, then create new targeting groups. Set higher bids for high performers. Set low initial bids such as $0.05 then adjust based on the results.

7. Track your conversions
If you don’t set-up conversion tracking for your ads you won’t know which ad is performing better than the other one. Once you’ve gathered sufficient data then pause the ad that is not performing well.

8. Test different targeting groups
You may discover that the targeting group that you created for your ad doesn’t generate any views or clicks. Instead of giving up try a different targeting group such as keywords, interests or placements.

9. Test different types of ads
Create different video ads to test the effectiveness of different assets. The talking head video that you spent hours filming may not appeal to your target audience. Try creating an explainer video to see if it performs better. You just might be surprised with the results.

10. Add negative targets for your ads
If your your ad is not relevant to a particular topic or demographic, consider adding it as an exclusion at the campaign level.

That’s it!
Now you know the Top 10 Best Practices For Video Ads

If you want to learn how to set-up your first video ads campaign then download my Video Ads cheat sheet at: http://www.drostdesigns.com/video-ads-cheat-sheet

• Do you want to add more subscribers to your YouTube Channel…FAST?
• If you set a Video Ads campaign using Google AdWords you’ll be able to attract viewers and subscribers immediately to your YouTube Channel.

Here are the steps to set-up your first Video Ads Campaign:

Watch the video below…

• First you want to link your YouTube account to your AdWords account
• To do that Google “how to link your YouTube account with Adwords“
• Next log into your YouTube account
• Click “Creator Studio”
• Go to channel – advanced and down the bottom you’ll see “link an AdWords account” so I’ve linked a few accounts here.
• Select the video that you want to advertise
• Click “video manager”
• I am going to select this video
• Sometimes you see “Promote this video” next to your videos in video manager
• I don’t see it next to this one so you just click on the drop down
• Click “Promote” or you can go to your AdWords account
• And here it says “Create a Campaign”
• Campaign budget..enter Daily Budget
• Enter $5.00
• Audience-Select “Everyone”
• On the right you’ll see estimated views per day and daily budget of $5.00
• Preview your ads
• In-stream is where your ad plays before another video on YouTube
• In-display is where your ad is a thumbnail image and
  text appears near similar YouTube videos
• Click “next step”
• So I’ve got the headline “Professiional web design”
• Description 1 I’ve got…”get a custom designed website”
• Description 2 “increase traffic, leads and sales”
• Select a thumbnail
• Click “next step”
• Sign in to AdWords
• Ok I’ve signed into AdWords and I’ve got Review here..
  it says “you’re almost done”
• Review ad copy, budget. potential reach
• Targeting Group – Locations
• Click “Create and launch campaign”
• It says “not serving yet”
• It’s under review so it will take maybe a few hours
  or 1 day at the most before it’s approved.
• If you click on the little pencil icon you can actually edit your ad
• Click “Yes, I understand”
• And here you’ve got the display URL which
  is the website address that appears in your ad.
• The final URL (destination URL)is your YouTube Channel
  or your landing page where people go after clicking your ad.
  

• That’s it!

Now you know how to Advertise Your Channel and
tap into the billions of views YouTube receives every day.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

• Do you want to introduce your business
  to billions of viewers on YouTube?
• After you’ve set up your Video Ads campaign using Google AdWords you’ll be able to start driving traffic immediately to your product or website.

Here are the steps to set-up your first video ads campaign:

Watch the video below…

• First you want to link your YouTube account to your AdWords account
• To do that Google “how to link your YouTube account with Adwords“
• Next log into your YouTube account
• Click “Creator Studio”
• Go to channel – advanced and down the bottom you’ll see “link an AdWords account” so I’ve linked a few accounts here.
• Select the video that you want to advertise
• Click “video manager”
• I am going to select this video
• Sometimes you see “Promote this video” next to your videos in video manager
• I don’t see it next to this one so you just click on the drop down
• Click “Promote” or you can go to your AdWords account
• And here it says “Create a Campaign”
• Campaign budget..enter Daily Budget
• Enter $5.00
• Audience-Select “Everyone”
• On the right you’ll see estimated views per day and daily budget of $5.00
• Preview your ads
• In-stream is where your ad plays before another video on YouTube
• In-display is where your ad is a thumbnail image and
  text appears near similar YouTube videos
• Click “next step”
• So I’ve got the headline “Professinal web design”
• Description 1 I’ve got…”get a custom designed website”
• Description 2 “increase traffic, leads and sales”
• Select a thumbnail
• Click “next step”
• Sign in to AdWords
• Ok I’ve signed into AdWords and I’ve got Review here..
  it says “you’re almost done”
• Review ad copy, budget. potential reach
• Targeting Group – Locations
• Click “Create and launch campaign”
• It says “not serving yet”
• It’s under review so it will take maybe a few hours
  or 1 day at the most before it’s approved.
• That’s it!

Now you know how beginners can advertise on YouTube and tap
into the billions of viewers to generate traffic,leads and sales.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

• Do you want to increase the Click Through Rate(CTR)
  of your in-stream video ads?
• Do you want to reduce your cost per view and save money?

Google recently changed the way that viewers interact with in-stream ads to make them mobile friendly. Google says “we believe these new features will make your video ads more engaging.”

Here are 2 things that have changed with the way that viewers
interact with your video ads and what to do about them:

1. New click behavior
Formerly clicking anywhere on the ad would count as a click. Now only clicks to cards, call to actions, the video header, companion banner or link at the bottom left of your video will count as a click.

2. Charge for click or full view
You will now be charged for the full view or the click but not for both.

Here are 4 Ways To Increase The
Click Through Rates of your YouTube Ads

Watch the video below…

Click here to download the Video Ads Cheat Sheet

1. Create an annotation
This is a clickable link that you can place anywhere inside your video ad. It enables you to redirect viewers to any website associated with your YouTube account.
Click here to learn more

2. Create an Interactive Card
These are clickable links that are mobile-friendly. They appear at the top right of your video ad. When someone clicks on the card they’ll be redirected to your landing page, video or YouTube channel.

3. Create a call-to-action overlay
This is a small banner that you can place at the bottom left of your in-stream video ad. You can redirect viewers to any landing page, video or YouTube channel. Keep in mind that a call-to-action overlay banner will not appear if you use cards. You have to either use one or the other.

4. Create an arrow that points to the
advertising link on your video ad
Create an image of an arrow during the video creation process that points to the advertising link at the bottom left of the video ad. This will help direct viewers where to click instead of clicking anywhere on your video.

That’s it!

Now you know the 4 best ways to improve the click through rates of your in-stream video ads. This will not only improve engagement but you’ll pay less because the clicks are more intentional.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.

• Do you want to increase the conversion
  rates for your YouTube Ads?
• Placements enable you to place your YouTube Video Ad
  in front of your competitor’s video.

For example if your competitor’s video gets 4 million views your video will play for a few seconds before their video starts playing. If your viewer clicks on your video ad within the first 30 seconds you don’t pay a cent.

Instead of losing money playing your video in front of unrelated videos you can play your video in front of specific videos using Placements.

Placements allow you to include video ads on YouTube Channels,
YouTube Videos and websites in the Google Display Network.

Here’s how to set-up Placements Targeting:

Watch the video below…

Click here to download the Video Ads Cheat Sheet

• Go to “all video campaigns”
• I am going to select the Test 2 campaign
• Click on targets and as you can see I’ve got a couple of targets set up.
• To create a new targeting group just click on
  the plus sign give it a name ie “Placement 3”
• I’ve got my video “VideoAd 2”
• Enter the cost per view in this case I’m going to enter 6 cents
• And over on the right it shows you how many views per day
  and your average cost per view…4 cents
• Then I am going to skip the demographic and interests
• I’m going to click on “narrow your targeting options”
• Click on “placements”
• I can add the videos manually or I can search for
  suggestions so let’s click on “search for suggestions”
• Let’s look at “dog training”…it can be the main keyword
• I’ve YouTube placements..you can see all the videos listed
• And I’ve got GDN placements which is the Google Display Network
• So I am just going to choose the YouTube Video Ad Placements
• Here you can see I’ve got the video “Zak George’s Dog Training”
  so I can add that one.
• If I want to check out the video just open up a new tab and
  visit the YouTube channel for “Zak’s dog training revolution”
• Now If I want to check out all his videos just click on “videos”
• Click on the drop down
• Select “most popular”
• Here you can see in one year this video got 717,000 views
• Another video got 595,000 in one year 164,000 in one year.
• All these are very popular videos that can be selected
• So if I click on the video I can see that the video playing
  before that actual video so I know that it is monetized
• So I can just highlight the URL, copy it, then place it in manual placements
• And I can select another video….”how to train a puppy not to bite”
• Add the video to the placements targeting box
• Then just click “add all” to add all the videos
• Click “done”
• Click “save targeting group” to continue.

Now you can see I’ve got my new targeting group “Placement 3” cost per view 6 cents. I didn’t touch gender or interest and all my placements are listed. I can add up to 500 different placements.

That’s it!

Here are 3 important things to keep in mind:

1. You can create multiple targeting groups in a video ads campaign.
2. A targeting group can be tied to more than one individual ad
and an ad can be tied to more than one targeting group.
3. For example Placements can be one targeting group & keywords
can be another targeting group.

Now you know How To Set-Up Placements Targeting
For Your YouTube Video Ads.

If you want to learn more about how to use YouTube Video Ads to drive an avalanche of traffic to your video, website or product then download my cheat sheet at:
http://www.drostdesigns.com/video-ads-cheat-sheet

You’ll learn how to set-up your first video ads campaign.