Use videos to drive traffic to your blog

Little in this world can drive traffic like a good video. If you want more traffic for your blog, this is definitely a great place to start. But with so much competition out there vying for your audience’s attention, here are some tips on how to do it right with explainer videos.

Tip 1: The Basics

We’re going to get a little more ‘beyond the pale’ with our following tips and try and give you insight into what will give you the edge over the average blogger/vlogger. However, the first thing to mention is that, naturally, you can’t ignore the basics. If you want to drive traffic to your blog with video, please remember to:

Include a link to your blog and a reason to click it.

Embed this link into the video if you feel it is appropriate.

Study the SEO metrics surrounding the terms driving traffic relating to your area and use that to create headlines that promote organic traffic.

So, now that the nitty gritty is out of the way, let’s get on to the juicy stuff!

Tip 2: Do it right or don’t do it at all.

This tip is one you should take a bit of time considering before you make the next step. Nothing wastes your time, effort and money like a half-assed attempt at a video. The reason being is that the modern Youtuber is a willing purveyor of interesting content but a grudge-bearing valkyrie of vengeance for all those who dare lure them to a sub-par video. There are now so many ways to turn raw content into a polished final product that viewers really won’t accept anything less. So, if your audio is bad, your presentation sloppy, or the original content is a bit ‘meh’, your viewership is likely to remember it and hold it against you. In this way, a half-hearted attempt at a video can actually end up doing more harm than good.

Tip 3: When in doubt, get help from someone else’s explainer video!

As we already mentioned, there are now loads of cheap tools out there to help you take your raw content and polish it to perfection. Most of these tools and apps offer tutorial advice and you can always find content out there helps break down the nitty-gritty into more detail. A little bit of extra research into how to get the most out of your video editing tools can mean the difference between viewer satisfaction and their mighty wrath. Lean towards the former whenever and however possible!

Tip 4: Interesting Content

It should go without saying but it is a simple rule that is very often forgotten. People like to watch short, informative content that is relevant. If you want those videos guiding traffic towards your blog, try to position your content as a sort of introduction for the kinds of materials viewers are likely to find if they visit your blog. But, once again, keep it short if at all possible. People don’t click on thirty minute videos about how to keep your LP collection in order. They just don’t, alright!

Tip 5: If at first you don’t succeed, create a series!

It often happens that bloggers put the work in, create a great video, release it to the web and then wait with rapidly diminishing hope as nothing happens. Remember, you can do everything right, you can publish your videos on a variety of platforms, you can have great and intriguing content that gets to the point, you may even have the thumbnail to end all thumbnails and, in the end, it might just happen to have been laundry day for everyone in your client demographic. Or the Super Bowl was on (Yeah, that seems to more likely, let’s go with that.) So, if the first one doesn’t make quite the splash that you’d hope, just increase the chances of it getting picked up in the future. One way to do this is to create a themed series, something that links past content releases together. This is a great way to increase your visibility and it also adds value to your content as a whole and provides a better picture of what your blog is really all about.

Comments

  1. We recently had a prospect call us for advice related to video SEO. This individual already had a library of videos but needed advice on how to best host them and monetize them. We suggested Wistia.
    Hope this help some of the readers.

  2. Thanks for the post! We’ve definitely been thinking about experimenting with video and it’s a go! But what about editing software? Is there any specifically that you recommend? Keep in mind we’re new to this thing and don’t have much knowledge in that area so it’d have to be something easy to use. Thanks a lot!

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