Web Content Development Plan: How to Structure Your Website Content

One of the main questions asked by offline business owners who want to establish an online presence is what content do I use on my website? They’re clear they want a beautiful design but have little or no idea what content to place on their web pages.

Web Content Development Plan

1. Define your website’s purpose

It should be extremely clear to first time visitors what the purpose of your website is. What is the unique selling position (USP) that separates your websites from your competitors? Is it your products or customer service or do you primarily appeal to your local market? Research who your target audience is so you’re not marketing to people who won’t be interested.

2. Structure your website

Create a website structure similar to a newspaper. For example your first paragraph should clearly describe the purpose of your site. The next few paragraphs should outline the main benefits of your products and/or services. Keep these paragraphs to 5 or 10 lines then link them to the internal pages to expand on the content. Create a clear navigation structure on the side or top of each page so visitors can easily access the rest of your site. Use pictures, audio or video on your web pages to enhance your content.

3. Create static content

This is content that primarily remains unchanged. For example your main pages could include home, services, about us, contact us. If you get stuck what content to place on these web pages, search Google for related websites to jump start ideas for your own content. It’s illegal to directly copy content from another website and place it on your own. Instead write your own unique content or get someone to write it for you.

4. Ongoing web content development

One of the best ways to attract traffic from the search engines is to continuously add new content to your website. It also will keep your visitors coming back to read what’s new. Create a list of topics related to your niche, then create a long list of keywords for each topic by entering your main keywords using the Google Keyword Research Tool. Write a series of articles for each keyword generated. Make sure you include the keyword in the article title and main content. Create a table of contents on each web page to link the articles together. This will make it easy for visitors to find all your articles.

Websites containing lots of content attract more visitors than smaller ones because you have create multiple entry points to your website. Instead of visitors just entering your site through the home page they can enter from any of the internal pages.

And now I would like to invite you to claim your FREE report titled:
7 Habits of Highly Effective Traffic Generation

Herman Drost is the owner and author of
Web Design, SEO, Article Marketing

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