http://www.drostdesigns.com/web-page-accessibility-placing-content-first-with-css/ Web Site Design, Hosting and Marketing Tips and Tricks Fri, 08 Aug 2008 19:20:28 +0000 http://wordpress.org/?v=2.5.1 http://www.drostdesigns.com/web-page-accessibility-placing-content-first-with-css/#comment-6758 Naff’s Net » If you use multiple AdSense ads you must read this Fri, 03 Nov 2006 23:47:13 +0000 http://www.drostdesigns.com/web-page-accessibility-placing-content-first-with-css/#comment-6758 [...] While many sites may not be affected by this knowledge (the first ad is typically the best performing anyway), you should use custom channels to carefully track each placement – make sure the ads with the highest CTR appear first in the source (you can use CSS to juggle this around). As an example, imagine a sample page that has a small ad unit in the top right of the page, and a big unit in the center of the page. The big unit likely performs best.  However, the small ad unit will get the best paying ads, leaving your best placement with lower performing ads.  You want to align your best performing placements with google’s best performing ads. My own opinion is that this is awful for 2 reasons: [...] [...] While many sites may not be affected by this knowledge (the first ad is typically the best performing anyway), you should use custom channels to carefully track each placement – make sure the ads with the highest CTR appear first in the source (you can use CSS to juggle this around). As an example, imagine a sample page that has a small ad unit in the top right of the page, and a big unit in the center of the page. The big unit likely performs best.  However, the small ad unit will get the best paying ads, leaving your best placement with lower performing ads.  You want to align your best performing placements with google’s best performing ads. My own opinion is that this is awful for 2 reasons: [...]

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