Web Site Content Management

Since “content is king” on the web you need to manage it well so it can keep producing profits.

4 steps to correct web content management

1. Simple navigation

Create a navigation system that will easily allow the visitor to find relevant information. A visitor should never be more than 3 clicks away otherwise you will lose their attention and they will click away to competing web sites.

If using image rollovers make sure the image changes when you roll over it with your mouse. This shows the visitor that the link is a live one. Some sites contain image links that don’t change. This is not good practice because you don’t immediately see that it’s live and will confuse your visitors.

2. Create a site map

A site map is a page that provides a summary of all the content on your web site. It contains links to all your internal pages. The site map allows search engines to easily spider all the pages on your site. It also gives your visitors a quick overview of what is within your site.

3. Add a search box

This is a valuable resource for large sites. For example if you have a web site that contains thousands of items you can’t include
all of them in your navigation or site map. If the visitor enters the item name in the search box he/she can quickly find the item.
This will save them a lot of time and facilitate their buying experience.

4. Add fresh content

Search engines love web sites that are regularly updated. Stale content will only clutter up the search engines and not provide focused content for searches. Try to write at least 250 words or more per page. If you have product pages you should try to write a paragraph at the top of the page before you list your products.

My next post will discuss a few web content management systems you can use.

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