Website Redesign: Top 7 Reasons to Get a Design Makeover

Website Redesign

An old Web design can be compared to an old house. It’s lost its luster, it’s in a state of disrepair, and no longer looks attractive . The current design of your website may be the same. It may look outdated, unattractive and in need of a makeover.

Top 7 reasons to redesign your website

1. Outdated design

Perhaps your current design is several years old. You may have designed it yourself or had it designed by someone else who didn’t know what they were doing. Whatever the reason it’s time to get a new design so you can give your business a fresh look that will attract and retain your visitors. Your website is the first impression a visitor receives of your business so their experience should be a pleasant one.

2. Difficult to navigate

Website visitors should be able to navigate your web pages to find information quickly and easily. For example you may have navigation links at the top but not at the bottom of your pages. When someone reaches the bottom of your page they will need to scroll to the top to navigate to other sections of your website. To solve this problem include navigation links at the bottom of your web pages and links to internal pages within your content.

3. Code errors

If your website contains many HTML or XHTML errors it will be difficult for the search engines to spider your pages plus it will take them longer to load. When redesigning your website make sure your web pages validate correctly.

4. Slow loading pages

Website loading speed is now one of the ranking factors for Google. This makes sense because people want to access information quickly with their high-speed Internet connections. Your site should load within a few seconds. Slow loading pages are often caused by large images, videos, javascript, code errors, broken links or a slow server.

5. Pages are not search engine friendly

If your website is not optimized for the search engines you’re losing lots of traffic. To optimize your web pages your main keywords should be included in the title, description and keyword meta tags. They should also be included in your headings, subheadings, main content, links, file names and image descriptions (alt tag).

6. Lack of accessibility

Most websites on the net are not accessible to people who are vision impaired. They may be blind, colorblind or have difficulty reading small text on the screen. It may cost you more to make your website accessible to all people however it will expand your audience.

7. Sloppy web copy

If your Web copy does not inspire your visitors to take action you may have to rewrite it. You can do this yourself or hire a professional copywriter who can hypnotize your visitors with words that will get them to take action.

Hire a professional web designer to redesign your website. Make sure he or she has many years of experience so you will not only get a great design but receive help in marketing the site to make it profitable.

Related Articles
How to Write Effective Web Copy
How to Optimize Your Website for the Search Engines
Web Accessibility Benefits
Top 7 Reasons to Get Your Web Pages Redesigned

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